MBM vs OMD:Which is more popular by branded search in New Zealand?
In August 2026, OMD had more branded searches than MBM among media agencies in New Zealand. OMD was estimated to have 930 branded searches compared to MBM’s 280, and held a 20.5% Share of Search versus MBM’s 6.2%.
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Which is more popular in search, MBM or OMD?
Compare media agencies that plan and buy advertising for New Zealand brands, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OMD, MBM. The figures are in the table below the chart.
View monthly share of search table
| Month | dentsu | PHD | OMD | WPP Media | MBM | Spark Foundry | Together |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 21.3% | 23.3% | 15.6% | 5.8% | 6.5% | 1.7% |
| Nov 2025 | 25.1% | 22% | 24.4% | 13% | 5.5% | 7% | 2.9% |
| Dec 2025 | 29.3% | 18.2% | 19.9% | 15.6% | 7.5% | 7.5% | 2% |
| Jan 2026 | 28.2% | 18.1% | 24.1% | 14.2% | 7.3% | 6.2% | 1.8% |
| Feb 2026 | 27.5% | 21.2% | 23% | 15.2% | 5.6% | 4.7% | 2.8% |
| Mar 2026 | 29.7% | 18.9% | 20.6% | 15.5% | 6.5% | 6.5% | 2.4% |
| Apr 2026 | 31.6% | 18.6% | 17.4% | 18.4% | 6% | 5.6% | 2.3% |
| May 2026 | 25.2% | 18.8% | 20.9% | 19% | 7.6% | 6% | 2.5% |
| Jun 2026 | 24.8% | 19.5% | 24.3% | 16.4% | 5.7% | 6.4% | 2.9% |
| Jul 2026 | 31% | 19.9% | 21.7% | 15.6% | 6.9% | 2.8% | 2.1% |
| Aug 2026 | 28.7% | 22.1% | 20.5% | 15.2% | 6.2% | 4.9% | 2.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the MBM and OMD comparison changed over the last 12 months?
3 findings
- OMD was ahead of MBM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MBM’s estimated Share of Search among media agencies in New Zealand moved from 5.8% to 6.2%, and its estimated monthly branded searches held steady at 280.
- Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand moved from 23.3% to 20.5%, and its estimated monthly branded searches moved from 1.1K to 930.
How did search popularity change for New Zealand media agencies in August 2026?
3 changes
In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.
In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.
In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.
How each brand is measured
Brandwave collects information about searches that people make online using MBM’s and OMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.