Brandwave

Lassoo Media & PR vs The Media Lab:Which is more popular in New Zealand?

In October 2026, The Media Lab had more branded searches than Lassoo Media & PR among media and strategic communications agencies in New Zealand. The Media Lab had about 150 branded searches, while Lassoo Media & PR had 90. The Media Lab made up 8.5% of all media and strategic communications agency searches we track, and Lassoo Media & PR accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about media and strategic communications agencies, neither Lassoo Media & PR nor The Media Lab appeared in any of the five answers.

Among media and strategic communications agencies in New Zealand in October 2026

Who do people search for more?

The Media Lab, about 67% more searches than Lassoo Media & PR

The Media Lab 150 searchesLassoo Media & PR 90 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Lassoo Media & PR in 0 of 5The Media Lab in 0 of 5

Follow Lassoo Media & PR vs The Media Lab and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top media and strategic communications agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Lassoo Media & PR nor The Media Lab showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. One Plus One Communications1st
  2. Pead2nd
  3. Acumen3rd
  4. Wright Communications4th
  5. Sling & Stone5th
  6. Special PR6th
  7. Sherson Willis–
  8. Topham Guerin–
  9. FleishmanHillard Aotearoa–
  10. +1 more
  11. Lassoo Media & PR–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lassoo Media & PR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media and strategic communications agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lassoo Media & PR or The Media Lab more popular in search?

This chart shows how often people search Google for Lassoo Media & PR and The Media Lab by name. Each line represents a brand's share of searches for all 13 media and strategic communications agencies we track, month by month, from searches in New Zealand.

Lassoo Media & PR and The Media Lab among media and strategic communications agencies in New Zealand, by month

Share of searches by month for The Media Lab, Lassoo Media & PR. The figures are in the table below the chart.

View monthly share of searches table
MonthSherson WillisTopham GuerinFleishmanHillard AotearoaSling & StoneSpecial PRPeadOne Plus One CommunicationsThe Media LabLassoo Media & PRWork CommunicationsWright CommunicationsAnthemAcumen
Nov 202511.6%4.8%13.7%13%8.2%6.2%8.2%8.2%7.5%3.4%6.2%6.8%2.1%
Dec 20259.4%12%14.5%12.8%6.8%4.3%6.8%8.5%7.7%4.3%6%5.1%1.7%
Jan 202610.9%8.5%13.2%17.8%5.4%5.4%7.8%9.3%7%3.9%5.4%3.9%1.6%
Feb 20267.9%9.8%8.9%30.4%5.6%6.5%10.3%4.2%5.1%2.3%3.3%4.7%0.93%
Mar 20269.4%17.4%15.2%15.6%6.5%6.2%8%5.4%6.2%3.3%2.5%2.9%1.4%
Apr 20267.6%14.1%15.2%15.8%6.5%6%8.2%6.5%7.6%2.7%3.8%4.3%1.6%
May 20267.9%14.6%15.2%12.9%6.7%9.6%6.7%6.7%7.9%2.8%2.8%4.5%1.7%
Jun 20267.7%7.7%12.3%13.2%15%7.7%10%8.2%5%5%4.1%2.3%1.8%
Jul 202618.4%12.3%13.2%13.7%7.1%8%7.1%7.1%4.2%2.4%2.4%2.8%1.4%
Aug 202613.5%13.5%17.1%9.8%5.7%7.3%7.8%9.3%5.7%2.6%3.6%2.6%1.6%
Sep 202613.7%16.8%11.1%7.9%9.5%7.4%9.5%7.9%5.8%2.6%2.6%4.2%1.1%
Oct 202611.9%11.9%11.3%10.7%10.2%9.6%8.5%8.5%5.1%4%4%3.4%1.1%

How has branded search for Lassoo Media & PR and The Media Lab changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand media and strategic communications agencies in October 2026?

3 changes

  1. In October 2026, Pead overtook One Plus One Communications and The Media Lab to rank 6th among media and strategic communications agencies in New Zealand, with 9.6% of the searches.

  2. In October 2026, The Media Lab gained share of searches among media and strategic communications agencies in New Zealand, from 7.9% to 8.5%.

  3. In October 2026, Lassoo Media & PR lost share of searches among media and strategic communications agencies in New Zealand, from 5.8% to 5.1%.

How are Lassoo Media & PR’s and The Media Lab’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lassoo Media & PR’s and The Media Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lassoo Media & PR

1 branded search term

  • lassoo media and pr

The Media Lab

2 branded search terms

  • The Media Lab
  • themedialab

How the Brand Demand Index is measured

Other head-to-heads among media and strategic communications agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free