How popular isThe Media Lab in search?
In August 2026, there were an estimated 170 branded searches for The Media Lab in New Zealand which is up 21.4% over the last 11 months. The Media Lab holds 8.6% estimated Share of Search among New Zealand media and strategic communications agencies and is ranked 4th of 13 competitors for search popularity.
- FleishmanHillard Aotearoa20.2%
Sherson Willis13.1%
Topham Guerin13.1%
The Media Lab8.6%
One Plus One Communications7.6%
Pead7.6%
Special PR6.1%
Lassoo Media & PR5.6%
Sling & Stone5.6%
Wright Communications4.5%- +3 more
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Which media and strategic communications agencies compete with The Media Lab?
Share of Search by month for FleishmanHillard Aotearoa, Sherson Willis, Topham Guerin, The Media Lab, One Plus One Communications, Pead, Special PR, Lassoo Media & PR, Sling & Stone, Wright Communications, Anthem, Work Communications. The figures are in the table below the chart.
View monthly share of search table
| Month | FleishmanHillard Aotearoa | Sherson Willis | Topham Guerin | The Media Lab | One Plus One Communications | Pead | Special PR | Lassoo Media & PR | Sling & Stone | Wright Communications | Anthem | Work Communications | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10.7% | 6.9% | 8.8% | 7.5% | 6.3% | 9.4% | 6.9% | 8.2% | 6.3% | 5% | 4.4% | 1.3% |
| Nov 2025 | 18% | 11.3% | 4.7% | 7.3% | 8% | 7.3% | 8% | 7.3% | 8% | 6.7% | 8% | 3.3% | 2% |
| Dec 2025 | 19.4% | 8.9% | 11.3% | 7.3% | 6.5% | 4.8% | 6.5% | 7.3% | 8.9% | 7.3% | 6.5% | 4% | 1.6% |
| Jan 2026 | 19.7% | 10.6% | 8.3% | 8.3% | 7.6% | 6.1% | 6.1% | 6.8% | 9.8% | 6.1% | 5.3% | 3.8% | 1.5% |
| Feb 2026 | 12.3% | 8.7% | 10.8% | 4.6% | 11.3% | 7.7% | 6.2% | 5.6% | 18.5% | 4.6% | 6.2% | 2.6% | 1% |
| Mar 2026 | 19.4% | 9.5% | 17.6% | 5.1% | 8.1% | 7% | 6.6% | 6.2% | 8.8% | 3.3% | 3.7% | 3.3% | 1.5% |
| Apr 2026 | 19.2% | 7.7% | 14.3% | 6% | 8.2% | 6.6% | 6.6% | 7.7% | 9.3% | 4.4% | 5.5% | 2.7% | 1.6% |
| May 2026 | 20.9% | 7.7% | 14.3% | 6% | 6.6% | 9.9% | 6.6% | 7.7% | 7.1% | 3.3% | 5.5% | 2.7% | 1.6% |
| Jun 2026 | 16.4% | 7.7% | 7.7% | 7.7% | 10% | 8.2% | 15% | 5% | 7.7% | 4.5% | 3.2% | 5% | 1.8% |
| Jul 2026 | 16.7% | 18.7% | 12.4% | 6.7% | 7.2% | 8.6% | 7.2% | 4.3% | 7.7% | 2.9% | 3.8% | 2.4% | 1.4% |
| Aug 2026 | 20.2% | 13.1% | 13.1% | 8.6% | 7.6% | 7.6% | 6.1% | 5.6% | 5.6% | 4.5% | 4% | 2.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 20.2% | 400 | +14.3% | +3.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 13.1% | 260 | -33.3% | -5.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.1% | 260 | 0% | +0.7 points | |
| 4, moved from 8th to 4th | 8.6% | 170 | +21.4% | +1.9 pointsmoved from 8th to 4th | |
| 5, moved from 6th to 5th | 7.6% | 150 | 0% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 7.6% | 150 | -16.7% | -1 pointsmoved from 4th to 6th | |
| 7, held 7th | 6.1% | 120 | -20% | -1.1 points | |
| 8, moved from 9th to 8th | 5.6% | 110 | +22.2% | +1.2 pointsmoved from 9th to 8th | |
| 9, moved from 5th to 9th | 5.6% | 110 | -31.3% | -2.1 pointsmoved from 5th to 9th | |
| 10, moved from 11th to 10th | 4.5% | 90 | +50% | +1.7 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 4% | 80 | 0% | +0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 2.5% | 50 | 0% | +0.1 points | |
| 13, held 13th | 1.5% | 30 | 0% | +0.1 points |
20.2%
moved from 2nd to 1st · 400 estimated branded searches · +14.3% vs prior month · +3.5 points
13.1%
moved from 1st to 2nd · 260 estimated branded searches · -33.3% vs prior month · -5.5 points
13.1%
held 3rd · 260 estimated branded searches · 0% vs prior month · +0.7 points
8.6%
moved from 8th to 4th · 170 estimated branded searches · +21.4% vs prior month · +1.9 points
moved from 6th to 5th · 150 estimated branded searches · 0% vs prior month · +0.4 points
6.
Pead7.6%
moved from 4th to 6th · 150 estimated branded searches · -16.7% vs prior month · -1 points
6.1%
held 7th · 120 estimated branded searches · -20% vs prior month · -1.1 points
5.6%
moved from 9th to 8th · 110 estimated branded searches · +22.2% vs prior month · +1.2 points
5.6%
moved from 5th to 9th · 110 estimated branded searches · -31.3% vs prior month · -2.1 points
4.5%
moved from 11th to 10th · 90 estimated branded searches · +50% vs prior month · +1.7 points
11.
Anthem4%
moved from 10th to 11th · 80 estimated branded searches · 0% vs prior month · +0.2 points
2.5%
held 12th · 50 estimated branded searches · 0% vs prior month · +0.1 points
13.
Acumen1.5%
held 13th · 30 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between The Media Lab and its closest rivals
- The Media Lab vs FleishmanHillard Aotearoa: compare search popularity
- The Media Lab vs Sherson Willis: compare search popularity
- The Media Lab vs Topham Guerin: compare search popularity
- The Media Lab vs One Plus One Communications: compare search popularity
- The Media Lab vs Pead: compare search popularity
- Compare The Media Lab with any brand
How has branded search demand for The Media Lab changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Media Lab in New Zealand rose from 140 to 170.
- Across the 11 months ending August 2026, The Media Lab’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 8.8% in October 2025 and was lowest at 4.6% in February 2026.
How did search popularity change for New Zealand media and strategic communications agencies in August 2026?
6 changes
In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%.
In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.
In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%.
In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%.
In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%.
In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%.
How is The Media Lab measured?
Brandwave collects information about searches that people make online using The Media Lab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- The Media Lab
Who owns The Media Lab?
The Media Lab is owned by The Digital Cafe Limited. Brandwave does not track any other brands owned by The Digital Cafe Limited.
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Is The Media Lab your brand?
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