Brandwave

How popular isThe Media Lab?

In October 2026, people searched for The Media Lab by name about 150 times in New Zealand, a 25% increase from the previous year. These searches made up 5.8% of all New Zealand media agency searches, placing The Media Lab fourth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about media agencies, The Media Lab appeared in two of the four answers and was the third most recommended of the eight.

Search and AI answers in October 2026

The Media Lab is the fourth most searched of 8 competitors and the third most recommended in the AI answers we collected.

  1. dentsuShare of searches 36.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. PHDShare of searches 24.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. WPP MediaShare of searches 24.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. The Media LabShare of searches 5.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. OMDShare of searches 2.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top media agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Media Lab was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. The Media Lab is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Together1st
  2. PHD2nd
  3. The Media Lab3rd
  4. MBM4th
  5. OMD5th
  6. dentsu–
  7. WPP Media–
  8. Spark Foundry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PHD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Together3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Media Lab2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MBM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OMD1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • dentsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WPP Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spark Foundry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about media agencies

4 answers

  • Asked ChatGPT

    “Which media agency should I hire in New Zealand?”

    1. 1The Media Lab
    2. 2Together
    3. 3PHD

  • Asked ChatGPT

    “What are the best media agencies in New Zealand?”

    1. 1Together
    2. 2PHD
    3. 3OMD
    4. 4MBM

  • Asked ChatGPT

    “What's the best media agency in New Zealand for advertising campaigns?”

    1. 1Together
    2. 2MBM
    3. 3PHD

  • Searched Google, AI Overview

    “media agencies nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “advertising agency nz”

    1. 1The Media Lab

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The Media Lab compared with other New Zealand media agencies?

The Media Lab against media agencies in New Zealand, by month

Share of searches by month for dentsu, PHD, WPP Media, The Media Lab, OMD, Together. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuPHDWPP MediaThe Media LabOMDTogetherSpark FoundryMBM
Nov 202533.3%33.3%17.9%4.3%3.2%4.7%1.8%1.4%
Dec 202538.6%26.4%19.3%5.1%2%3%2.5%3%
Jan 202637.3%26.7%19.1%5.1%3%3%3.8%2.1%
Feb 202634.8%31.1%21.3%3%1.7%4.4%2.4%1.4%
Mar 202636.3%28.3%20%4.6%1.5%3.7%3.4%2.2%
Apr 202637.1%25.8%23.4%4.1%1.7%3.4%3.1%1.4%
May 202633%27.3%24.1%4.3%1.4%3.9%3.9%2.1%
Jun 202631.8%28.5%21%6.7%2.6%4.5%3.4%1.5%
Jul 202638.7%27.7%19.9%5.3%1.8%3.2%1.8%1.8%
Aug 202635.7%31.1%18.4%5.9%1.6%3.6%2.3%1.3%
Sep 202635.5%28.3%20.3%5.4%1.8%4%2.5%2.2%
Oct 202636.3%24.7%24.3%5.8%2.7%2.7%1.9%1.5%

  1. 1.dentsu

    36.3%

    Held 1st. 940 estimated branded searches, -4.1% vs prior month. Share +0.8 points.

  2. 2.PHD

    24.7%

    Held 2nd. 640 estimated branded searches, -17.9% vs prior month. Share -3.6 points.

  3. 3.WPP Media

    24.3%

    Held 3rd. 630 estimated branded searches, +12.5% vs prior month. Share +4 points.

  4. 4.The Media Lab

    5.8%

    Held 4th. 150 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.OMD

    2.7%

    Moved from 8th to 5th. 70 estimated branded searches, +40% vs prior month. Share +0.9 points.

  6. 6.Together

    2.7%

    Moved from 5th to 6th. 70 estimated branded searches, -36.4% vs prior month. Share -1.3 points.

  7. 7.Spark Foundry

    1.9%

    Moved from 6th to 7th. 50 estimated branded searches, -28.6% vs prior month. Share -0.6 points.

  8. 8.MBM

    1.5%

    Moved from 7th to 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Compare popularity between The Media Lab and its closest rivals

Every comparison with The Media Lab

19 comparisons

How has branded search demand for The Media Lab changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Media Lab in New Zealand rose from 120 to 150.
  • Across the 12 months ending October 2026, The Media Lab’s share of searches among media agencies in New Zealand increased from 4.3% to 5.8%.
  • Across the 12 months ending October 2026, The Media Lab’s share of searches among media agencies in New Zealand peaked at 6.7% in June 2026 and was lowest at 3% in February 2026.
  • Across the 12 months ending October 2026, The Media Lab rose from 5th to 4th among media agencies in New Zealand.

How did search popularity change for New Zealand media agencies in October 2026?

6 changes

  1. In October 2026, OMD overtook Together and 2 others to rank 5th among media agencies in New Zealand, with 2.7% of the searches.

  2. In October 2026, WPP Media gained share of searches among media agencies in New Zealand, from 20.3% to 24.3%.

  3. In October 2026, dentsu gained share of searches among media agencies in New Zealand, from 35.5% to 36.3%.

  4. In October 2026, PHD lost share of searches among media agencies in New Zealand, from 28.3% to 24.7%.

  5. In October 2026, Together lost share of searches among media agencies in New Zealand, from 4% to 2.7%.

  6. In October 2026, MBM lost share of searches among media agencies in New Zealand, from 2.2% to 1.5%.

How are The Media Lab’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Media Lab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • The Media Lab
  • themedialab

Do you work for The Media Lab? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does The Media Lab compete?

The Media Lab is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
media agencies4th of 85.8%Shown above
Media and strategic communications agencies8th of 138.5%Show ranking
Creator with pink hair and a pink jacket

Is The Media Lab your brand?

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