Brandwave

The Media Lab vs Topham Guerin:Which is more popular in New Zealand?

In October 2026, Topham Guerin had more branded searches than The Media Lab among media and strategic communications agencies in New Zealand. Topham Guerin had about 210 branded searches, while The Media Lab had 150. Topham Guerin made up 11.9% of all media and strategic communications agency searches we track, and The Media Lab accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about media and strategic communications agencies, neither The Media Lab nor Topham Guerin appeared in any of the five answers.

Among media and strategic communications agencies in New Zealand in October 2026

Who do people search for more?

Topham Guerin, about 40% more searches than The Media Lab

Topham Guerin 210 searchesThe Media Lab 150 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

The Media Lab in 0 of 5Topham Guerin in 0 of 5

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Top media and strategic communications agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither The Media Lab nor Topham Guerin showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. One Plus One Communications1st
  2. Pead2nd
  3. Acumen3rd
  4. Wright Communications4th
  5. Sling & Stone5th
  6. Special PR6th
  7. Sherson Willis–
  8. Topham Guerin–
  9. FleishmanHillard Aotearoa–
  10. The Media Lab–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Media Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media and strategic communications agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is The Media Lab or Topham Guerin more popular in search?

This chart shows how often people search Google for The Media Lab and Topham Guerin by name. Each line represents a brand's share of searches for all 13 media and strategic communications agencies we track, month by month, from searches in New Zealand.

The Media Lab and Topham Guerin among media and strategic communications agencies in New Zealand, by month

Share of searches by month for Topham Guerin, The Media Lab. The figures are in the table below the chart.

View monthly share of searches table
MonthSherson WillisTopham GuerinFleishmanHillard AotearoaSling & StoneSpecial PRPeadOne Plus One CommunicationsThe Media LabLassoo Media & PRWork CommunicationsWright CommunicationsAnthemAcumen
Nov 202511.6%4.8%13.7%13%8.2%6.2%8.2%8.2%7.5%3.4%6.2%6.8%2.1%
Dec 20259.4%12%14.5%12.8%6.8%4.3%6.8%8.5%7.7%4.3%6%5.1%1.7%
Jan 202610.9%8.5%13.2%17.8%5.4%5.4%7.8%9.3%7%3.9%5.4%3.9%1.6%
Feb 20267.9%9.8%8.9%30.4%5.6%6.5%10.3%4.2%5.1%2.3%3.3%4.7%0.93%
Mar 20269.4%17.4%15.2%15.6%6.5%6.2%8%5.4%6.2%3.3%2.5%2.9%1.4%
Apr 20267.6%14.1%15.2%15.8%6.5%6%8.2%6.5%7.6%2.7%3.8%4.3%1.6%
May 20267.9%14.6%15.2%12.9%6.7%9.6%6.7%6.7%7.9%2.8%2.8%4.5%1.7%
Jun 20267.7%7.7%12.3%13.2%15%7.7%10%8.2%5%5%4.1%2.3%1.8%
Jul 202618.4%12.3%13.2%13.7%7.1%8%7.1%7.1%4.2%2.4%2.4%2.8%1.4%
Aug 202613.5%13.5%17.1%9.8%5.7%7.3%7.8%9.3%5.7%2.6%3.6%2.6%1.6%
Sep 202613.7%16.8%11.1%7.9%9.5%7.4%9.5%7.9%5.8%2.6%2.6%4.2%1.1%
Oct 202611.9%11.9%11.3%10.7%10.2%9.6%8.5%8.5%5.1%4%4%3.4%1.1%

How has branded search for The Media Lab and Topham Guerin changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand media and strategic communications agencies in October 2026?

3 changes

  1. In October 2026, Pead overtook One Plus One Communications and The Media Lab to rank 6th among media and strategic communications agencies in New Zealand, with 9.6% of the searches.

  2. In October 2026, The Media Lab gained share of searches among media and strategic communications agencies in New Zealand, from 7.9% to 8.5%.

  3. In October 2026, Topham Guerin lost share of searches among media and strategic communications agencies in New Zealand, from 16.8% to 11.9%.

How are The Media Lab’s and Topham Guerin’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Media Lab’s and Topham Guerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Media Lab

2 branded search terms

  • The Media Lab
  • themedialab

Topham Guerin

1 branded search term

  • topham guerin

How the Brand Demand Index is measured

Other head-to-heads among media and strategic communications agencies

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