Brandwave

How popular isTopham Guerin?

In October 2026, people searched for Topham Guerin by name about 210 times in New Zealand, a 200% increase from the previous year. These searches made up 11.9% of all New Zealand media and strategic communications agency searches, placing Topham Guerin second out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about media and strategic communications agencies, Topham Guerin did not appear in any of the answers.

Search and AI answers in October 2026

Topham Guerin is the second most searched of 13 competitors and not named in the AI answers we collected.

  1. Sherson WillisShare of searches 11.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. Topham GuerinShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FleishmanHillard AotearoaShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Sling & StoneShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Special PRShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+8 more

Topham Guerin website (opens in a new tab)

Follow Topham Guerin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top media and strategic communications agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Topham Guerin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. One Plus One Communications1st
  2. Pead2nd
  3. Acumen3rd
  4. Wright Communications4th
  5. Sling & Stone5th
  6. Special PR6th
  7. Sherson Willis–
  8. Topham Guerin–
  9. FleishmanHillard Aotearoa–
  10. The Media Lab–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Media Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media and strategic communications agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Topham Guerin compared with other New Zealand media and strategic communications agencies?

Topham Guerin against media and strategic communications agencies in New Zealand, by month

Share of searches by month for Sherson Willis, Topham Guerin, FleishmanHillard Aotearoa, Sling & Stone, Special PR, Pead, One Plus One Communications, The Media Lab, Lassoo Media & PR, Work Communications, Wright Communications, Anthem. The figures are in the table below the chart.

View monthly share of searches table
MonthSherson WillisTopham GuerinFleishmanHillard AotearoaSling & StoneSpecial PRPeadOne Plus One CommunicationsThe Media LabLassoo Media & PRWork CommunicationsWright CommunicationsAnthemAcumen
Nov 202511.6%4.8%13.7%13%8.2%6.2%8.2%8.2%7.5%3.4%6.2%6.8%2.1%
Dec 20259.4%12%14.5%12.8%6.8%4.3%6.8%8.5%7.7%4.3%6%5.1%1.7%
Jan 202610.9%8.5%13.2%17.8%5.4%5.4%7.8%9.3%7%3.9%5.4%3.9%1.6%
Feb 20267.9%9.8%8.9%30.4%5.6%6.5%10.3%4.2%5.1%2.3%3.3%4.7%0.93%
Mar 20269.4%17.4%15.2%15.6%6.5%6.2%8%5.4%6.2%3.3%2.5%2.9%1.4%
Apr 20267.6%14.1%15.2%15.8%6.5%6%8.2%6.5%7.6%2.7%3.8%4.3%1.6%
May 20267.9%14.6%15.2%12.9%6.7%9.6%6.7%6.7%7.9%2.8%2.8%4.5%1.7%
Jun 20267.7%7.7%12.3%13.2%15%7.7%10%8.2%5%5%4.1%2.3%1.8%
Jul 202618.4%12.3%13.2%13.7%7.1%8%7.1%7.1%4.2%2.4%2.4%2.8%1.4%
Aug 202613.5%13.5%17.1%9.8%5.7%7.3%7.8%9.3%5.7%2.6%3.6%2.6%1.6%
Sep 202613.7%16.8%11.1%7.9%9.5%7.4%9.5%7.9%5.8%2.6%2.6%4.2%1.1%
Oct 202611.9%11.9%11.3%10.7%10.2%9.6%8.5%8.5%5.1%4%4%3.4%1.1%

  1. 1.Sherson Willis

    11.9%

    Moved from 2nd to 1st. 210 estimated branded searches, -19.2% vs prior month. Share -1.8 points.

  2. 2.Topham Guerin

    11.9%

    Moved from 1st to 2nd. 210 estimated branded searches, -34.4% vs prior month. Share -5 points.

  3. 3.FleishmanHillard Aotearoa

    11.3%

    Held 3rd. 200 estimated branded searches, -4.8% vs prior month. Share +0.2 points.

  4. 4.Sling & Stone

    10.7%

    Moved from 6th to 4th. 190 estimated branded searches, +26.7% vs prior month. Share +2.8 points.

  5. 5.Special PR

    10.2%

    Held 5th. 180 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Pead

    9.6%

    Moved from 8th to 6th. 170 estimated branded searches, +21.4% vs prior month. Share +2.2 points.

  7. 7.One Plus One Communications

    8.5%

    Moved from 4th to 7th. 150 estimated branded searches, -16.7% vs prior month. Share -1 points.

  8. 8.The Media Lab

    8.5%

    Moved from 7th to 8th. 150 estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Lassoo Media & PR

    5.1%

    Held 9th. 90 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  10. 10.Work Communications

    4%

    Moved from 11th to 10th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

  11. 11.Wright Communications

    4%

    Moved from 12th to 11th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

  12. 12.Anthem

    3.4%

    Moved from 10th to 12th. 60 estimated branded searches, -25% vs prior month. Share -0.8 points.

  13. 13.Acumen

    1.1%

    Held 13th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Topham Guerin and its closest rivals

Every comparison with Topham Guerin

12 comparisons

How has branded search demand for Topham Guerin changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Topham Guerin in New Zealand rose from 70 to 210.
  • Across the 12 months ending October 2026, Topham Guerin’s share of searches among media and strategic communications agencies in New Zealand increased from 4.8% to 11.9%.
  • Across the 12 months ending October 2026, Topham Guerin’s share of searches among media and strategic communications agencies in New Zealand peaked at 17.4% in March 2026 and was lowest at 4.8% in November 2025.
  • Across the 12 months ending October 2026, Topham Guerin rose from 11th to 2nd among media and strategic communications agencies in New Zealand.

How did search popularity change for New Zealand media and strategic communications agencies in October 2026?

6 changes

  1. In October 2026, Sling & Stone overtook One Plus One Communications and Special PR to rank 4th among media and strategic communications agencies in New Zealand, with 10.7% of the searches.

  2. In October 2026, Pead overtook One Plus One Communications and The Media Lab to rank 6th among media and strategic communications agencies in New Zealand, with 9.6% of the searches.

  3. In October 2026, Work Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, with 4% of the searches.

  4. In October 2026, Wright Communications overtook Anthem to rank 11th among media and strategic communications agencies in New Zealand, with 4% of the searches.

  5. In October 2026, Special PR gained share of searches among media and strategic communications agencies in New Zealand, from 9.5% to 10.2%.

  6. In October 2026, The Media Lab gained share of searches among media and strategic communications agencies in New Zealand, from 7.9% to 8.5%.

How are Topham Guerin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Topham Guerin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • topham guerin

Do you work for Topham Guerin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Topham Guerin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free