How popular isSpecial PR?
In September 2026, people searched for Special PR by name about 180 times in New Zealand, a 20% increase from the previous year. These searches made up 9.8% of all New Zealand media and strategic communications agency searches, placing Special PR fifth out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about media and strategic communications agencies, Special PR appeared in one of the five answers and was the sixth most recommended of the 13.
Special PR is the fifth most searched of 13 competitors and the sixth most recommended in AI answers.
Topham GuerinShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Sherson WillisShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –- FleishmanHillard AotearoaShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
One Plus One CommunicationsShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Special PRShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top media and strategic communications agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Special PR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Special PR is the sixth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Media Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media and strategic communications agencies
5 answers
Asked ChatGPT
“Which media and strategic communications agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best media and strategic communications agencies in New Zealand?”
Asked ChatGPT
“What's the best media and strategic communications agency in New Zealand for public relations support?”
Searched Google, AI Overview
“media strategy agency”
Searched Google, AI Overview
“strategic communications agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which media and strategic communications agencies compete with Special PR?
Share of searches by month for Topham Guerin, Sherson Willis, FleishmanHillard Aotearoa, One Plus One Communications, Special PR, The Media Lab, Pead, Lassoo Media & PR, Anthem, Sling & Stone, Work Communications, Wright Communications. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topham Guerin | Sherson Willis | FleishmanHillard Aotearoa | One Plus One Communications | Special PR | The Media Lab | Pead | Lassoo Media & PR | Anthem | Sling & Stone | Work Communications | Wright Communications | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 7.5% | 11.6% | 15% | 8.2% | 10.2% | 10.2% | 6.1% | 7.5% | 4.1% | 7.5% | 4.8% | 6.1% | 1.4% |
| Nov 2025 | 5.1% | 12.3% | 14.5% | 8.7% | 8.7% | 8.7% | 6.5% | 8% | 7.2% | 8% | 3.6% | 6.5% | 2.2% |
| Dec 2025 | 12.6% | 9.9% | 15.3% | 7.2% | 7.2% | 9% | 4.5% | 8.1% | 5.4% | 8.1% | 4.5% | 6.3% | 1.8% |
| Jan 2026 | 9.3% | 11.9% | 14.4% | 8.5% | 5.9% | 10.2% | 5.9% | 7.6% | 4.2% | 10.2% | 4.2% | 5.9% | 1.7% |
| Feb 2026 | 11.5% | 9.3% | 10.4% | 12% | 6.6% | 4.9% | 7.7% | 6% | 5.5% | 18.6% | 2.7% | 3.8% | 1.1% |
| Mar 2026 | 18.8% | 10.2% | 16.5% | 8.6% | 7.1% | 5.9% | 6.7% | 6.7% | 3.1% | 8.6% | 3.5% | 2.7% | 1.6% |
| Apr 2026 | 15.3% | 8.2% | 16.5% | 8.8% | 7.1% | 7.1% | 6.5% | 8.2% | 4.7% | 8.8% | 2.9% | 4.1% | 1.8% |
| May 2026 | 15.7% | 8.4% | 16.3% | 7.2% | 7.2% | 7.2% | 10.2% | 8.4% | 4.8% | 6.6% | 3% | 3% | 1.8% |
| Jun 2026 | 8.2% | 8.2% | 13% | 10.6% | 15.9% | 8.7% | 8.2% | 5.3% | 2.4% | 7.7% | 5.3% | 4.3% | 1.9% |
| Jul 2026 | 13.1% | 19.7% | 14.1% | 7.6% | 7.6% | 7.6% | 8.6% | 4.5% | 3% | 7.6% | 2.5% | 2.5% | 1.5% |
| Aug 2026 | 14.1% | 14.1% | 17.9% | 8.2% | 6% | 9.8% | 7.6% | 6% | 2.7% | 5.4% | 2.7% | 3.8% | 1.6% |
| Sep 2026 | 17.5% | 14.2% | 11.5% | 9.8% | 9.8% | 8.2% | 7.7% | 6% | 4.4% | 4.4% | 2.7% | 2.7% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 17.5% | 320 | +23.1% | +3.4 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 14.2% | 260 | 0% | +0.1 points | |
| 3, moved from 1st to 3rd | 11.5% | 210 | -36.4% | -6.5 pointsmoved from 1st to 3rd | |
| 4, moved from 5th to 4th | 9.8% | 180 | +20% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 8th to 5th | 9.8% | 180 | +63.6% | +3.9 pointsmoved from 8th to 5th | |
| 6, moved from 4th to 6th | 8.2% | 150 | -16.7% | -1.6 pointsmoved from 4th to 6th | |
| 7, moved from 6th to 7th | 7.7% | 140 | 0% | 0 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 6% | 110 | 0% | 0 pointsmoved from 7th to 8th | |
| 9, moved from 11th to 9th | 4.4% | 80 | +60% | +1.7 pointsmoved from 11th to 9th | |
| 10, moved from 9th to 10th | 4.4% | 80 | -20% | -1.1 pointsmoved from 9th to 10th | |
| 11, moved from 12th to 11th | 2.7% | 50 | 0% | 0 pointsmoved from 12th to 11th | |
| 12, moved from 10th to 12th | 2.7% | 50 | -28.6% | -1.1 pointsmoved from 10th to 12th | |
| 13, held 13th | 1.1% | 20 | -33.3% | -0.5 points |
17.5%
Moved from 3rd to 1st. 320 estimated branded searches, +23.1% vs prior month. Share +3.4 points.
14.2%
Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
11.5%
Moved from 1st to 3rd. 210 estimated branded searches, -36.4% vs prior month. Share -6.5 points.
Moved from 5th to 4th. 180 estimated branded searches, +20% vs prior month. Share +1.7 points.
9.8%
Moved from 8th to 5th. 180 estimated branded searches, +63.6% vs prior month. Share +3.9 points.
8.2%
Moved from 4th to 6th. 150 estimated branded searches, -16.7% vs prior month. Share -1.6 points.
7.
Pead7.7%
Moved from 6th to 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Moved from 7th to 8th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
9.
Anthem4.4%
Moved from 11th to 9th. 80 estimated branded searches, +60% vs prior month. Share +1.7 points.
4.4%
Moved from 9th to 10th. 80 estimated branded searches, -20% vs prior month. Share -1.1 points.
2.7%
Moved from 12th to 11th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
2.7%
Moved from 10th to 12th. 50 estimated branded searches, -28.6% vs prior month. Share -1.1 points.
13.
Acumen1.1%
Held 13th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
Compare popularity between Special PR and its closest rivals
Every comparison with Special PR
11 comparisons
- FleishmanHillard Aotearoa vs Special PR
- One Plus One Communications vs Special PR
- Sherson Willis vs Special PR
- Special PR vs Topham Guerin
- Special PR vs The Media Lab
- Pead vs Special PR
- Lassoo Media & PR vs Special PR
- Anthem vs Special PR
- Sling & Stone vs Special PR
- Special PR vs Work Communications
- Special PR vs Wright Communications
How has branded search demand for Special PR changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Special PR in New Zealand rose from 150 to 180.
- Across the 12 months ending September 2026, Special PR’s share of searches among media and strategic communications agencies in New Zealand peaked at 15.9% in June 2026 and was lowest at 5.9% in January 2026.
- Across the 12 months ending September 2026, Special PR fell from 3rd to 5th among media and strategic communications agencies in New Zealand.
How did search popularity change for New Zealand media and strategic communications agencies in September 2026?
6 changes
In September 2026, Topham Guerin overtook FleishmanHillard Aotearoa and Sherson Willis to become the leader among media and strategic communications agencies in New Zealand, with 17.5% of the searches.
In September 2026, One Plus One Communications overtook The Media Lab to rank 4th among media and strategic communications agencies in New Zealand, with 9.8% of the searches.
In September 2026, Special PR overtook The Media Lab and 2 others to rank 5th among media and strategic communications agencies in New Zealand, with 9.8% of the searches.
In September 2026, Anthem overtook Sling & Stone and Wright Communications to rank 9th among media and strategic communications agencies in New Zealand, with 4.4% of the searches.
In September 2026, FleishmanHillard Aotearoa lost share of searches among media and strategic communications agencies in New Zealand, from 17.9% to 11.5%.
In September 2026, The Media Lab lost share of searches among media and strategic communications agencies in New Zealand, from 9.8% to 8.2%.
How are Special PR’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Special PR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- special pr
- specialpr
Who owns Special PR?
Special PR is owned by Special Group. Brandwave also tracks Special Group, owned by the same company, in New Zealand.
Do you work for Special PR? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Special PR your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.