Media and strategic communications agencies in New Zealand:Which are most popular?
Sherson Willis and Topham Guerin tie for the highest share of searches among media and strategic communications agencies in New Zealand, at 11.9% each in October 2026. When we checked with ChatGPT and Google AI Overviews, One Plus One Communications was mentioned most often, in three of the five answers. One Plus One Communications was recommended most often, coming first in one out of three responses that gave a list.
Sherson WillisShare of searches 11.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Topham GuerinShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- FleishmanHillard AotearoaShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Sling & StoneShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Special PRShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top media and strategic communications agencies in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, One Plus One Communications was mentioned most often, in three of the five answers. One Plus One Communications was recommended most often, coming first in one out of three answers that gave a list. Pead was second, and Acumen was third. Topham Guerin, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Media Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lassoo Media & PR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Work Communications0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anthem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media and strategic communications agencies
5 answers
Asked ChatGPT
“Which media and strategic communications agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best media and strategic communications agencies in New Zealand?”
Asked ChatGPT
“What's the best media and strategic communications agency in New Zealand for public relations support?”
Searched Google, AI Overview
“media strategy agency”
Searched Google, AI Overview
“strategic communications agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which media and strategic communications agencies do people search for most?
This chart shows how often people search Google for each media and strategic communications agency by name. Each line represents a brand's share of searches for all 13 media and strategic communications agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Sherson Willis, Topham Guerin, FleishmanHillard Aotearoa, Sling & Stone, Special PR, Pead, One Plus One Communications, The Media Lab, Lassoo Media & PR, Work Communications, Wright Communications, Anthem. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sherson Willis | Topham Guerin | FleishmanHillard Aotearoa | Sling & Stone | Special PR | Pead | One Plus One Communications | The Media Lab | Lassoo Media & PR | Work Communications | Wright Communications | Anthem | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 11.6% | 4.8% | 13.7% | 13% | 8.2% | 6.2% | 8.2% | 8.2% | 7.5% | 3.4% | 6.2% | 6.8% | 2.1% |
| Dec 2025 | 9.4% | 12% | 14.5% | 12.8% | 6.8% | 4.3% | 6.8% | 8.5% | 7.7% | 4.3% | 6% | 5.1% | 1.7% |
| Jan 2026 | 10.9% | 8.5% | 13.2% | 17.8% | 5.4% | 5.4% | 7.8% | 9.3% | 7% | 3.9% | 5.4% | 3.9% | 1.6% |
| Feb 2026 | 7.9% | 9.8% | 8.9% | 30.4% | 5.6% | 6.5% | 10.3% | 4.2% | 5.1% | 2.3% | 3.3% | 4.7% | 0.93% |
| Mar 2026 | 9.4% | 17.4% | 15.2% | 15.6% | 6.5% | 6.2% | 8% | 5.4% | 6.2% | 3.3% | 2.5% | 2.9% | 1.4% |
| Apr 2026 | 7.6% | 14.1% | 15.2% | 15.8% | 6.5% | 6% | 8.2% | 6.5% | 7.6% | 2.7% | 3.8% | 4.3% | 1.6% |
| May 2026 | 7.9% | 14.6% | 15.2% | 12.9% | 6.7% | 9.6% | 6.7% | 6.7% | 7.9% | 2.8% | 2.8% | 4.5% | 1.7% |
| Jun 2026 | 7.7% | 7.7% | 12.3% | 13.2% | 15% | 7.7% | 10% | 8.2% | 5% | 5% | 4.1% | 2.3% | 1.8% |
| Jul 2026 | 18.4% | 12.3% | 13.2% | 13.7% | 7.1% | 8% | 7.1% | 7.1% | 4.2% | 2.4% | 2.4% | 2.8% | 1.4% |
| Aug 2026 | 13.5% | 13.5% | 17.1% | 9.8% | 5.7% | 7.3% | 7.8% | 9.3% | 5.7% | 2.6% | 3.6% | 2.6% | 1.6% |
| Sep 2026 | 13.7% | 16.8% | 11.1% | 7.9% | 9.5% | 7.4% | 9.5% | 7.9% | 5.8% | 2.6% | 2.6% | 4.2% | 1.1% |
| Oct 2026 | 11.9% | 11.9% | 11.3% | 10.7% | 10.2% | 9.6% | 8.5% | 8.5% | 5.1% | 4% | 4% | 3.4% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 11.9% | 210 | -19.2% | -1.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 11.9% | 210 | -34.4% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.3% | 200 | -4.8% | +0.2 points | |
| 4, moved from 6th to 4th | 10.7% | 190 | +26.7% | +2.8 pointsmoved from 6th to 4th | |
| 5, held 5th | 10.2% | 180 | 0% | +0.7 points | |
| 6, moved from 8th to 6th | 9.6% | 170 | +21.4% | +2.2 pointsmoved from 8th to 6th | |
| 7, moved from 4th to 7th | 8.5% | 150 | -16.7% | -1 pointsmoved from 4th to 7th | |
| 8, moved from 7th to 8th | 8.5% | 150 | 0% | +0.6 pointsmoved from 7th to 8th | |
| 9, held 9th | 5.1% | 90 | -18.2% | -0.7 points | |
| 10, moved from 11th to 10th | 4% | 70 | +40% | +1.3 pointsmoved from 11th to 10th | |
| 11, moved from 12th to 11th | 4% | 70 | +40% | +1.3 pointsmoved from 12th to 11th | |
| 12, moved from 10th to 12th | 3.4% | 60 | -25% | -0.8 pointsmoved from 10th to 12th | |
| 13, held 13th | 1.1% | 20 | 0% | +0.1 points |
11.9%
Moved from 2nd to 1st. 210 estimated branded searches, -19.2% vs prior month. Share -1.8 points.
11.9%
Moved from 1st to 2nd. 210 estimated branded searches, -34.4% vs prior month. Share -5 points.
11.3%
Held 3rd. 200 estimated branded searches, -4.8% vs prior month. Share +0.2 points.
10.7%
Moved from 6th to 4th. 190 estimated branded searches, +26.7% vs prior month. Share +2.8 points.
10.2%
Held 5th. 180 estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
Pead9.6%
Moved from 8th to 6th. 170 estimated branded searches, +21.4% vs prior month. Share +2.2 points.
Moved from 4th to 7th. 150 estimated branded searches, -16.7% vs prior month. Share -1 points.
8.5%
Moved from 7th to 8th. 150 estimated branded searches, 0% vs prior month. Share +0.6 points.
5.1%
Held 9th. 90 estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4%
Moved from 11th to 10th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.
Moved from 12th to 11th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.
12.
Anthem3.4%
Moved from 10th to 12th. 60 estimated branded searches, -25% vs prior month. Share -0.8 points.
13.
Acumen1.1%
Held 13th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among media and strategic communications agencies in New Zealand?
13 brands
Sherson Willis and Topham Guerin tie for the highest share of searches among media and strategic communications agencies in New Zealand, at 11.9% each in October 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sherson Willis | 11.6% → 11.9% | 18.4%Jul 2026 | 7.6%Apr 2026 | 3rd → 1st |
| Topham Guerin | 4.8% → 11.9% | 17.4%Mar 2026 | 4.8%Nov 2025 | 11th → 2nd |
| FleishmanHillard Aotearoa | 13.7% → 11.3% | 17.1%Aug 2026 | 8.9%Feb 2026 | 1st → 3rd |
| Sling & Stone | 13% → 10.7% | 30.4%Feb 2026 | 7.9%Sep 2026 | 2nd → 4th |
| Special PR | 8.2% → 10.2% | 15%Jun 2026 | 5.4%Jan 2026 | 5th |
| Pead | 6.2% → 9.6% | 9.6%Oct 2026 | 4.3%Dec 2025 | 9th → 6th |
| One Plus One Communications | 8.2% → 8.5% | 10.3%Feb 2026 | 6.7%May 2026 | 4th → 7th |
| The Media Lab | 8.2% → 8.5% | 9.3%Aug 2026 | 4.2%Feb 2026 | 6th → 8th |
| Lassoo Media & PR | 7.5% → 5.1% | 7.9%May 2026 | 4.2%Jul 2026 | 7th → 9th |
| Work Communications | 3.4% → 4% | 5%Jun 2026 | 2.3%Feb 2026 | 12th → 10th |
| Wright Communications | 6.2% → 4% | 6.2%Nov 2025 | 2.4%Jul 2026 | 10th → 11th |
| Anthem | 6.8% → 3.4% | 6.8%Nov 2025 | 2.3%Jun 2026 | 8th → 12th |
| Acumen | 2.1% → 1.1% | 2.1%Nov 2025 | 0.93%Feb 2026 | 13th |
Each finding as a sentence
- Across the 12 months ending October 2026, Topham Guerin’s share of searches among media and strategic communications agencies in New Zealand increased from 4.8% to 11.9%.
- Across the 12 months ending October 2026, FleishmanHillard Aotearoa’s share of searches among media and strategic communications agencies in New Zealand decreased from 13.7% to 11.3%.
- Across the 12 months ending October 2026, Sling & Stone’s share of searches among media and strategic communications agencies in New Zealand decreased from 13% to 10.7%.
- Across the 12 months ending October 2026, Special PR’s share of searches among media and strategic communications agencies in New Zealand increased from 8.2% to 10.2%.
- Across the 12 months ending October 2026, Pead’s share of searches among media and strategic communications agencies in New Zealand increased from 6.2% to 9.6%.
- Across the 12 months ending October 2026, Lassoo Media & PR’s share of searches among media and strategic communications agencies in New Zealand decreased from 7.5% to 5.1%.
- Across the 12 months ending October 2026, Work Communications’ share of searches among media and strategic communications agencies in New Zealand increased from 3.4% to 4%.
- Across the 12 months ending October 2026, Wright Communications’ share of searches among media and strategic communications agencies in New Zealand decreased from 6.2% to 4%.
- Across the 12 months ending October 2026, Anthem’s share of searches among media and strategic communications agencies in New Zealand decreased from 6.8% to 3.4%.
- Across the 12 months ending October 2026, Acumen’s share of searches among media and strategic communications agencies in New Zealand decreased from 2.1% to 1.1%.
- Across the 12 months ending October 2026, Sherson Willis’ share of searches among media and strategic communications agencies in New Zealand peaked at 18.4% in July 2026 and was lowest at 7.6% in April 2026.
- Across the 12 months ending October 2026, Topham Guerin’s share of searches among media and strategic communications agencies in New Zealand peaked at 17.4% in March 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending October 2026, FleishmanHillard Aotearoa’s share of searches among media and strategic communications agencies in New Zealand peaked at 17.1% in August 2026 and was lowest at 8.9% in February 2026.
- Across the 12 months ending October 2026, Sling & Stone’s share of searches among media and strategic communications agencies in New Zealand peaked at 30.4% in February 2026 and was lowest at 7.9% in September 2026.
- Across the 12 months ending October 2026, Special PR’s share of searches among media and strategic communications agencies in New Zealand peaked at 15% in June 2026 and was lowest at 5.4% in January 2026.
- Across the 12 months ending October 2026, Pead’s share of searches among media and strategic communications agencies in New Zealand peaked at 9.6% in October 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending October 2026, One Plus One Communications’ share of searches among media and strategic communications agencies in New Zealand peaked at 10.3% in February 2026 and was lowest at 6.7% in May 2026.
- Across the 12 months ending October 2026, The Media Lab’s share of searches among media and strategic communications agencies in New Zealand peaked at 9.3% in August 2026 and was lowest at 4.2% in February 2026.
- Across the 12 months ending October 2026, Lassoo Media & PR’s share of searches among media and strategic communications agencies in New Zealand peaked at 7.9% in May 2026 and was lowest at 4.2% in July 2026.
- Across the 12 months ending October 2026, Work Communications’ share of searches among media and strategic communications agencies in New Zealand peaked at 5% in June 2026 and was lowest at 2.3% in February 2026.
- Across the 12 months ending October 2026, Wright Communications’ share of searches among media and strategic communications agencies in New Zealand peaked at 6.2% in November 2025 and was lowest at 2.4% in July 2026.
- Across the 12 months ending October 2026, Anthem’s share of searches among media and strategic communications agencies in New Zealand peaked at 6.8% in November 2025 and was lowest at 2.3% in June 2026.
- Across the 12 months ending October 2026, Acumen’s share of searches among media and strategic communications agencies in New Zealand peaked at 2.1% in November 2025 and was lowest at 0.93% in February 2026.
- Across the 12 months ending October 2026, Sherson Willis rose from 3rd to 1st among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, Topham Guerin rose from 11th to 2nd among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, FleishmanHillard Aotearoa fell from 1st to 3rd among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, Sling & Stone fell from 2nd to 4th among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, Pead rose from 9th to 6th among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, One Plus One Communications fell from 4th to 7th among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, The Media Lab fell from 6th to 8th among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, Lassoo Media & PR fell from 7th to 9th among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, Work Communications rose from 12th to 10th among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, Wright Communications fell from 10th to 11th among media and strategic communications agencies in New Zealand.
- Across the 12 months ending October 2026, Anthem fell from 8th to 12th among media and strategic communications agencies in New Zealand.
How did search popularity change for New Zealand media and strategic communications agencies in October 2026?
8 changes
In October 2026, Sling & Stone overtook One Plus One Communications and Special PR to rank 4th among media and strategic communications agencies in New Zealand, with 10.7% of the searches.
In October 2026, Pead overtook One Plus One Communications and The Media Lab to rank 6th among media and strategic communications agencies in New Zealand, with 9.6% of the searches.
In October 2026, Work Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, with 4% of the searches.
In October 2026, Wright Communications overtook Anthem to rank 11th among media and strategic communications agencies in New Zealand, with 4% of the searches.
In October 2026, Special PR gained share of searches among media and strategic communications agencies in New Zealand, from 9.5% to 10.2%.
In October 2026, The Media Lab gained share of searches among media and strategic communications agencies in New Zealand, from 7.9% to 8.5%.
In October 2026, Topham Guerin lost share of searches among media and strategic communications agencies in New Zealand, from 16.8% to 11.9%.
In October 2026, Sherson Willis lost share of searches among media and strategic communications agencies in New Zealand, from 13.7% to 11.9%.
How are branded searches counted for media and strategic communications agencies?
25 search terms
Each brand's share of searches among media and strategic communications agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Sherson Willis
1 branded search term
- sherson willis
Topham Guerin
1 branded search term
- topham guerin
FleishmanHillard Aotearoa
5 branded search terms
- fleishman hillard
- fleishmanhillard
- fleishmanhillard aotearoa
- mango communications
- mango pr
Sling & Stone
4 branded search terms
- Sling & Stone
- sling and stone
- slingandstone
- slingstone
Special PR
2 branded search terms
- special pr
- specialpr
Pead
1 branded search term
- pead pr
One Plus One Communications
2 branded search terms
- one plus one communications
- one plus one pr
The Media Lab
2 branded search terms
- The Media Lab
- themedialab
Lassoo Media & PR
1 branded search term
- lassoo media and pr
Work Communications
1 branded search term
- work communications
Wright Communications
1 branded search term
- wright communications
Anthem
2 branded search terms
- anthem agency
- anthem pr
Acumen
2 branded search terms
- acumen pr
- acumen republic
Compare popularity between leading brands
- Sherson Willis vs Topham Guerin: compare popularity
- Sherson Willis vs FleishmanHillard Aotearoa: compare popularity
- Sherson Willis vs Sling & Stone: compare popularity
- Sherson Willis vs Special PR: compare popularity
- Topham Guerin vs FleishmanHillard Aotearoa: compare popularity
- Topham Guerin vs Sling & Stone: compare popularity
- Topham Guerin vs Special PR: compare popularity
- FleishmanHillard Aotearoa vs Sling & Stone: compare popularity
- FleishmanHillard Aotearoa vs Special PR: compare popularity
- Sling & Stone vs Special PR: compare popularity
- Compare any of these brands
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