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Media and strategic communications agencies in New Zealand:Which brands are most popular in search?

In August 2026, FleishmanHillard Aotearoa was the most searched among media and strategic communications agencies in New Zealand, with an estimated 400 branded searches and 20.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. FleishmanHillard Aotearoa20.2%
  2. Sherson Willis13.1%
  3. Topham Guerin13.1%
  4. The Media Lab8.6%
  5. One Plus One Communications7.6%
  6. Pead7.6%
  7. Special PR6.1%
  8. Lassoo Media & PR5.6%
  9. Sling & Stone5.6%
  10. Wright Communications4.5%
  11. +3 more

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Share of SearchLeaderboard

Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among media and strategic communications agencies in New Zealand, by month

Share of Search by month for FleishmanHillard Aotearoa, Sherson Willis, Topham Guerin, The Media Lab, One Plus One Communications, Pead, Special PR, Lassoo Media & PR, Sling & Stone, Wright Communications, Anthem, Work Communications. The figures are in the table below the chart.

View monthly share of search table
MonthFleishmanHillard AotearoaSherson WillisTopham GuerinThe Media LabOne Plus One CommunicationsPeadSpecial PRLassoo Media & PRSling & StoneWright CommunicationsAnthemWork CommunicationsAcumen
Oct 202518.2%10.7%6.9%8.8%7.5%6.3%9.4%6.9%8.2%6.3%5%4.4%1.3%
Nov 202518%11.3%4.7%7.3%8%7.3%8%7.3%8%6.7%8%3.3%2%
Dec 202519.4%8.9%11.3%7.3%6.5%4.8%6.5%7.3%8.9%7.3%6.5%4%1.6%
Jan 202619.7%10.6%8.3%8.3%7.6%6.1%6.1%6.8%9.8%6.1%5.3%3.8%1.5%
Feb 202612.3%8.7%10.8%4.6%11.3%7.7%6.2%5.6%18.5%4.6%6.2%2.6%1%
Mar 202619.4%9.5%17.6%5.1%8.1%7%6.6%6.2%8.8%3.3%3.7%3.3%1.5%
Apr 202619.2%7.7%14.3%6%8.2%6.6%6.6%7.7%9.3%4.4%5.5%2.7%1.6%
May 202620.9%7.7%14.3%6%6.6%9.9%6.6%7.7%7.1%3.3%5.5%2.7%1.6%
Jun 202616.4%7.7%7.7%7.7%10%8.2%15%5%7.7%4.5%3.2%5%1.8%
Jul 202616.7%18.7%12.4%6.7%7.2%8.6%7.2%4.3%7.7%2.9%3.8%2.4%1.4%
Aug 202620.2%13.1%13.1%8.6%7.6%7.6%6.1%5.6%5.6%4.5%4%2.5%1.5%
Sep 2026—————————————

This month’s ranking, August 2026

  1. 1.FleishmanHillard Aotearoa

    20.2%

    moved from 2nd to 1st · 400 estimated branded searches · +14.3% vs prior month · +3.5 points

  2. 2.Sherson Willis

    13.1%

    moved from 1st to 2nd · 260 estimated branded searches · -33.3% vs prior month · -5.5 points

  3. 3.Topham Guerin

    13.1%

    held 3rd · 260 estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.The Media Lab

    8.6%

    moved from 8th to 4th · 170 estimated branded searches · +21.4% vs prior month · +1.9 points

  5. 5.One Plus One Communications

    7.6%

    moved from 6th to 5th · 150 estimated branded searches · 0% vs prior month · +0.4 points

  6. 6.Pead

    7.6%

    moved from 4th to 6th · 150 estimated branded searches · -16.7% vs prior month · -1 points

  7. 7.Special PR

    6.1%

    held 7th · 120 estimated branded searches · -20% vs prior month · -1.1 points

  8. 8.Lassoo Media & PR

    5.6%

    moved from 9th to 8th · 110 estimated branded searches · +22.2% vs prior month · +1.2 points

  9. 9.Sling & Stone

    5.6%

    moved from 5th to 9th · 110 estimated branded searches · -31.3% vs prior month · -2.1 points

  10. 10.Wright Communications

    4.5%

    moved from 11th to 10th · 90 estimated branded searches · +50% vs prior month · +1.7 points

  11. 11.Anthem

    4%

    moved from 10th to 11th · 80 estimated branded searches · 0% vs prior month · +0.2 points

  12. 12.Work Communications

    2.5%

    held 12th · 50 estimated branded searches · 0% vs prior month · +0.1 points

  13. 13.Acumen

    1.5%

    held 13th · 30 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among media and strategic communications agencies in New Zealand?

In August 2026, FleishmanHillard Aotearoa was the most searched among media and strategic communications agencies in New Zealand, with an estimated 400 branded searches and 20.2% estimated Share of Search within this set. Sherson Willis is in 2nd place, 7.1 percentage points behind at 13.1% Share of Search.

New Zealand media and strategic communications agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
FleishmanHillard Aotearoa18.2% → 20.2%20.9%May 202612.3%Feb 20261st
Sherson Willis10.7% → 13.1%18.7%Jul 20267.7%Apr 20262nd
Topham Guerin6.9% → 13.1%17.6%Mar 20264.7%Nov 20258th → 3rd
The Media Lab8.8% → 8.6%8.8%Oct 20254.6%Feb 20264th
One Plus One Communications7.5% → 7.6%11.3%Feb 20266.5%Dec 20256th → 5th
Pead6.3% → 7.6%9.9%May 20264.8%Dec 20259th → 6th
Special PR9.4% → 6.1%15%Jun 20266.1%Jan 20263rd → 7th
Lassoo Media & PR6.9% → 5.6%7.7%Apr 20264.3%Jul 20267th → 8th
Sling & Stone8.2% → 5.6%18.5%Feb 20265.6%Aug 20265th → 9th
Wright Communications6.3% → 4.5%7.3%Dec 20252.9%Jul 202610th
Anthem5% → 4%8%Nov 20253.2%Jun 202611th
Work Communications4.4% → 2.5%5%Jun 20262.4%Jul 202612th
Acumen1.3% → 1.5%2%Nov 20251%Feb 202613th

Each finding as a sentence

  • Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among media and strategic communications agencies in New Zealand increased from 18.2% to 20.2%.
  • Across the 11 months ending August 2026, Sherson Willis’ estimated Share of Search among media and strategic communications agencies in New Zealand increased from 10.7% to 13.1%.
  • Across the 11 months ending August 2026, Topham Guerin’s estimated Share of Search among media and strategic communications agencies in New Zealand increased from 6.9% to 13.1%.
  • Across the 11 months ending August 2026, Pead’s estimated Share of Search among media and strategic communications agencies in New Zealand increased from 6.3% to 7.6%.
  • Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 9.4% to 6.1%.
  • Across the 11 months ending August 2026, Lassoo Media & PR’s estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 6.9% to 5.6%.
  • Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 8.2% to 5.6%.
  • Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 6.3% to 4.5%.
  • Across the 11 months ending August 2026, Anthem’s estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 5% to 4%.
  • Across the 11 months ending August 2026, Work Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 4.4% to 2.5%.
  • Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 20.9% in May 2026 and was lowest at 12.3% in February 2026.
  • Across the 11 months ending August 2026, Sherson Willis’ estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 18.7% in July 2026 and was lowest at 7.7% in April 2026.
  • Across the 11 months ending August 2026, Topham Guerin’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 17.6% in March 2026 and was lowest at 4.7% in November 2025.
  • Across the 11 months ending August 2026, The Media Lab’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 8.8% in October 2025 and was lowest at 4.6% in February 2026.
  • Across the 11 months ending August 2026, One Plus One Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 11.3% in February 2026 and was lowest at 6.5% in December 2025.
  • Across the 11 months ending August 2026, Pead’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 9.9% in May 2026 and was lowest at 4.8% in December 2025.
  • Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 15% in June 2026 and was lowest at 6.1% in January 2026.
  • Across the 11 months ending August 2026, Lassoo Media & PR’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 7.7% in April 2026 and was lowest at 4.3% in July 2026.
  • Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 18.5% in February 2026 and was lowest at 5.6% in August 2026.
  • Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 7.3% in December 2025 and was lowest at 2.9% in July 2026.
  • Across the 11 months ending August 2026, Anthem’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 8% in November 2025 and was lowest at 3.2% in June 2026.
  • Across the 11 months ending August 2026, Work Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 5% in June 2026 and was lowest at 2.4% in July 2026.
  • Across the 11 months ending August 2026, Topham Guerin rose from 8th to 3rd among media and strategic communications agencies in New Zealand.
  • Across the 11 months ending August 2026, One Plus One Communications rose from 6th to 5th among media and strategic communications agencies in New Zealand.
  • Across the 11 months ending August 2026, Pead rose from 9th to 6th among media and strategic communications agencies in New Zealand.
  • Across the 11 months ending August 2026, Special PR fell from 3rd to 7th among media and strategic communications agencies in New Zealand.
  • Across the 11 months ending August 2026, Lassoo Media & PR fell from 7th to 8th among media and strategic communications agencies in New Zealand.
  • Across the 11 months ending August 2026, Sling & Stone fell from 5th to 9th among media and strategic communications agencies in New Zealand.
  • Across the 11 months ending August 2026, The Media Lab and Acumen held steady: their estimated Share of Search among media and strategic communications agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand media and strategic communications agencies in August 2026?

  1. In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%.

  2. In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.

  3. In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%.

  4. In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%.

  5. In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%.

  6. In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%.

  7. In August 2026, Sling & Stone lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.7% to 5.6%.

  8. In August 2026, Special PR lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.2% to 6.1%.

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