Sherson Willis vs Sling & Stone:Which is more popular by branded search in New Zealand?
In August 2026, Sherson Willis had more branded searches than Sling & Stone among media and strategic communications agencies in New Zealand. Sherson Willis was estimated to have 260 branded searches compared to Sling & Stone’s 110, and held a 13.1% Share of Search versus Sling & Stone’s 5.6%.
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Which is more popular in search, Sherson Willis or Sling & Stone?
Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sherson Willis, Sling & Stone. The figures are in the table below the chart.
View monthly share of search table
| Month | FleishmanHillard Aotearoa | Sherson Willis | Topham Guerin | The Media Lab | One Plus One Communications | Pead | Special PR | Lassoo Media & PR | Sling & Stone | Wright Communications | Anthem | Work Communications | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10.7% | 6.9% | 8.8% | 7.5% | 6.3% | 9.4% | 6.9% | 8.2% | 6.3% | 5% | 4.4% | 1.3% |
| Nov 2025 | 18% | 11.3% | 4.7% | 7.3% | 8% | 7.3% | 8% | 7.3% | 8% | 6.7% | 8% | 3.3% | 2% |
| Dec 2025 | 19.4% | 8.9% | 11.3% | 7.3% | 6.5% | 4.8% | 6.5% | 7.3% | 8.9% | 7.3% | 6.5% | 4% | 1.6% |
| Jan 2026 | 19.7% | 10.6% | 8.3% | 8.3% | 7.6% | 6.1% | 6.1% | 6.8% | 9.8% | 6.1% | 5.3% | 3.8% | 1.5% |
| Feb 2026 | 12.3% | 8.7% | 10.8% | 4.6% | 11.3% | 7.7% | 6.2% | 5.6% | 18.5% | 4.6% | 6.2% | 2.6% | 1% |
| Mar 2026 | 19.4% | 9.5% | 17.6% | 5.1% | 8.1% | 7% | 6.6% | 6.2% | 8.8% | 3.3% | 3.7% | 3.3% | 1.5% |
| Apr 2026 | 19.2% | 7.7% | 14.3% | 6% | 8.2% | 6.6% | 6.6% | 7.7% | 9.3% | 4.4% | 5.5% | 2.7% | 1.6% |
| May 2026 | 20.9% | 7.7% | 14.3% | 6% | 6.6% | 9.9% | 6.6% | 7.7% | 7.1% | 3.3% | 5.5% | 2.7% | 1.6% |
| Jun 2026 | 16.4% | 7.7% | 7.7% | 7.7% | 10% | 8.2% | 15% | 5% | 7.7% | 4.5% | 3.2% | 5% | 1.8% |
| Jul 2026 | 16.7% | 18.7% | 12.4% | 6.7% | 7.2% | 8.6% | 7.2% | 4.3% | 7.7% | 2.9% | 3.8% | 2.4% | 1.4% |
| Aug 2026 | 20.2% | 13.1% | 13.1% | 8.6% | 7.6% | 7.6% | 6.1% | 5.6% | 5.6% | 4.5% | 4% | 2.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Sherson Willis and Sling & Stone comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Sling & Stone took it in February 2026, Sherson Willis took it in March 2026, Sling & Stone took it in April 2026, Sherson Willis took it in May 2026.
- Across the 11 months ending August 2026, Sherson Willis’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 10.7% to 13.1%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 11 months ending August 2026, Sling & Stone’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 8.2% to 5.6%, and its estimated monthly branded searches moved from 130 to 110.
How did search popularity change for New Zealand media and strategic communications agencies in August 2026?
5 changes
In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%.
In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.
In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%.
In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%.
In August 2026, Sling & Stone lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.7% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Sherson Willis’ and Sling & Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sherson Willis
1 branded search term
- sherson willis
Sling & Stone
6 branded search terms
- Sling & Stone
- sling and stone
- sling and stone auckland
- sling and stone nz
- sling and stone pr
- slingandstone
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.