Pead vs Topham Guerin:Which is more popular by branded search in New Zealand?
In August 2026, Topham Guerin had more branded searches than Pead among media and strategic communications agencies in New Zealand. Topham Guerin was estimated to have 260 branded searches compared to Pead’s 150, and held a 13.1% Share of Search versus Pead’s 7.6%.
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Which is more popular in search, Pead or Topham Guerin?
Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Topham Guerin, Pead. The figures are in the table below the chart.
View monthly share of search table
| Month | FleishmanHillard Aotearoa | Sherson Willis | Topham Guerin | The Media Lab | One Plus One Communications | Pead | Special PR | Lassoo Media & PR | Sling & Stone | Wright Communications | Anthem | Work Communications | Acumen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10.7% | 6.9% | 8.8% | 7.5% | 6.3% | 9.4% | 6.9% | 8.2% | 6.3% | 5% | 4.4% | 1.3% |
| Nov 2025 | 18% | 11.3% | 4.7% | 7.3% | 8% | 7.3% | 8% | 7.3% | 8% | 6.7% | 8% | 3.3% | 2% |
| Dec 2025 | 19.4% | 8.9% | 11.3% | 7.3% | 6.5% | 4.8% | 6.5% | 7.3% | 8.9% | 7.3% | 6.5% | 4% | 1.6% |
| Jan 2026 | 19.7% | 10.6% | 8.3% | 8.3% | 7.6% | 6.1% | 6.1% | 6.8% | 9.8% | 6.1% | 5.3% | 3.8% | 1.5% |
| Feb 2026 | 12.3% | 8.7% | 10.8% | 4.6% | 11.3% | 7.7% | 6.2% | 5.6% | 18.5% | 4.6% | 6.2% | 2.6% | 1% |
| Mar 2026 | 19.4% | 9.5% | 17.6% | 5.1% | 8.1% | 7% | 6.6% | 6.2% | 8.8% | 3.3% | 3.7% | 3.3% | 1.5% |
| Apr 2026 | 19.2% | 7.7% | 14.3% | 6% | 8.2% | 6.6% | 6.6% | 7.7% | 9.3% | 4.4% | 5.5% | 2.7% | 1.6% |
| May 2026 | 20.9% | 7.7% | 14.3% | 6% | 6.6% | 9.9% | 6.6% | 7.7% | 7.1% | 3.3% | 5.5% | 2.7% | 1.6% |
| Jun 2026 | 16.4% | 7.7% | 7.7% | 7.7% | 10% | 8.2% | 15% | 5% | 7.7% | 4.5% | 3.2% | 5% | 1.8% |
| Jul 2026 | 16.7% | 18.7% | 12.4% | 6.7% | 7.2% | 8.6% | 7.2% | 4.3% | 7.7% | 2.9% | 3.8% | 2.4% | 1.4% |
| Aug 2026 | 20.2% | 13.1% | 13.1% | 8.6% | 7.6% | 7.6% | 6.1% | 5.6% | 5.6% | 4.5% | 4% | 2.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Pead and Topham Guerin comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Pead took it in November 2025, Topham Guerin took it in December 2025, Pead took it in June 2026, Topham Guerin took it in July 2026.
- Across the 11 months ending August 2026, Pead’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.3% to 7.6%, and its estimated monthly branded searches moved from 100 to 150.
- Across the 11 months ending August 2026, Topham Guerin’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.9% to 13.1%, and its estimated monthly branded searches moved from 110 to 260.
How did search popularity change for New Zealand media and strategic communications agencies in August 2026?
3 changes
In August 2026, The Media Lab overtook Pead to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.
In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%.
In August 2026, Pead lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 8.6% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Pead’s and Topham Guerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pead
2 branded search terms
- pead pr
- pead pr nz
Topham Guerin
1 branded search term
- Topham Guerin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.