Brandwave

Sherson Willis vs Special PR:Which is more popular in New Zealand?

In October 2026, Sherson Willis had more branded searches than Special PR among media and strategic communications agencies in New Zealand. Sherson Willis had about 210 branded searches, while Special PR had 180. Sherson Willis made up 11.9% of all media and strategic communications agency searches we track, and Special PR accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about media and strategic communications agencies, Sherson Willis and Special PR each appeared in one of the five answers.

Among media and strategic communications agencies in New Zealand in October 2026

Who do people search for more?

Sherson Willis, about 17% more searches than Special PR

Sherson Willis 210 searchesSpecial PR 180 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Sherson Willis in 1 of 5Special PR in 1 of 5

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Top media and strategic communications agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sherson Willis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Special PR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. One Plus One Communications1st
  2. Pead2nd
  3. Acumen3rd
  4. Wright Communications4th
  5. Sling & Stone5th
  6. Special PR6th
  7. Sherson Willis–
  8. Topham Guerin–
  9. FleishmanHillard Aotearoa–
  10. The Media Lab–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Media Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media and strategic communications agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sherson Willis or Special PR more popular in search?

This chart shows how often people search Google for Sherson Willis and Special PR by name. Each line represents a brand's share of searches for all 13 media and strategic communications agencies we track, month by month, from searches in New Zealand.

Sherson Willis and Special PR among media and strategic communications agencies in New Zealand, by month

Share of searches by month for Sherson Willis, Special PR. The figures are in the table below the chart.

View monthly share of searches table
MonthSherson WillisTopham GuerinFleishmanHillard AotearoaSling & StoneSpecial PRPeadOne Plus One CommunicationsThe Media LabLassoo Media & PRWork CommunicationsWright CommunicationsAnthemAcumen
Nov 202511.6%4.8%13.7%13%8.2%6.2%8.2%8.2%7.5%3.4%6.2%6.8%2.1%
Dec 20259.4%12%14.5%12.8%6.8%4.3%6.8%8.5%7.7%4.3%6%5.1%1.7%
Jan 202610.9%8.5%13.2%17.8%5.4%5.4%7.8%9.3%7%3.9%5.4%3.9%1.6%
Feb 20267.9%9.8%8.9%30.4%5.6%6.5%10.3%4.2%5.1%2.3%3.3%4.7%0.93%
Mar 20269.4%17.4%15.2%15.6%6.5%6.2%8%5.4%6.2%3.3%2.5%2.9%1.4%
Apr 20267.6%14.1%15.2%15.8%6.5%6%8.2%6.5%7.6%2.7%3.8%4.3%1.6%
May 20267.9%14.6%15.2%12.9%6.7%9.6%6.7%6.7%7.9%2.8%2.8%4.5%1.7%
Jun 20267.7%7.7%12.3%13.2%15%7.7%10%8.2%5%5%4.1%2.3%1.8%
Jul 202618.4%12.3%13.2%13.7%7.1%8%7.1%7.1%4.2%2.4%2.4%2.8%1.4%
Aug 202613.5%13.5%17.1%9.8%5.7%7.3%7.8%9.3%5.7%2.6%3.6%2.6%1.6%
Sep 202613.7%16.8%11.1%7.9%9.5%7.4%9.5%7.9%5.8%2.6%2.6%4.2%1.1%
Oct 202611.9%11.9%11.3%10.7%10.2%9.6%8.5%8.5%5.1%4%4%3.4%1.1%

How has branded search for Sherson Willis and Special PR changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand media and strategic communications agencies in October 2026?

3 changes

  1. In October 2026, Sling & Stone overtook One Plus One Communications and Special PR to rank 4th among media and strategic communications agencies in New Zealand, with 10.7% of the searches.

  2. In October 2026, Special PR gained share of searches among media and strategic communications agencies in New Zealand, from 9.5% to 10.2%.

  3. In October 2026, Sherson Willis lost share of searches among media and strategic communications agencies in New Zealand, from 13.7% to 11.9%.

How are Sherson Willis’ and Special PR’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sherson Willis’ and Special PR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sherson Willis

1 branded search term

  • sherson willis

Special PR

2 branded search terms

  • special pr
  • specialpr

How the Brand Demand Index is measured

Other head-to-heads among media and strategic communications agencies

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