Brandwave

How popular isSpecial PR in search?

In August 2026, there were an estimated 120 branded searches for Special PR in New Zealand which is down 20% over the last 11 months. Special PR holds 6.1% estimated Share of Search among New Zealand media and strategic communications agencies and is ranked 7th of 13 competitors for search popularity.

Share of Search, August 2026
  1. FleishmanHillard Aotearoa20.2%
  2. Sherson Willis13.1%
  3. Topham Guerin13.1%
  4. The Media Lab8.6%
  5. One Plus One Communications7.6%
  6. Pead7.6%
  7. Special PR6.1%
  8. Lassoo Media & PR5.6%
  9. Sling & Stone5.6%
  10. Wright Communications4.5%
  11. +3 more
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Which media and strategic communications agencies compete with Special PR?

Special PR against media and strategic communications agencies in New Zealand, by month

Share of Search by month for FleishmanHillard Aotearoa, Sherson Willis, Topham Guerin, The Media Lab, One Plus One Communications, Pead, Special PR, Lassoo Media & PR, Sling & Stone, Wright Communications, Anthem, Work Communications. The figures are in the table below the chart.

View monthly share of search table
MonthFleishmanHillard AotearoaSherson WillisTopham GuerinThe Media LabOne Plus One CommunicationsPeadSpecial PRLassoo Media & PRSling & StoneWright CommunicationsAnthemWork CommunicationsAcumen
Oct 202518.2%10.7%6.9%8.8%7.5%6.3%9.4%6.9%8.2%6.3%5%4.4%1.3%
Nov 202518%11.3%4.7%7.3%8%7.3%8%7.3%8%6.7%8%3.3%2%
Dec 202519.4%8.9%11.3%7.3%6.5%4.8%6.5%7.3%8.9%7.3%6.5%4%1.6%
Jan 202619.7%10.6%8.3%8.3%7.6%6.1%6.1%6.8%9.8%6.1%5.3%3.8%1.5%
Feb 202612.3%8.7%10.8%4.6%11.3%7.7%6.2%5.6%18.5%4.6%6.2%2.6%1%
Mar 202619.4%9.5%17.6%5.1%8.1%7%6.6%6.2%8.8%3.3%3.7%3.3%1.5%
Apr 202619.2%7.7%14.3%6%8.2%6.6%6.6%7.7%9.3%4.4%5.5%2.7%1.6%
May 202620.9%7.7%14.3%6%6.6%9.9%6.6%7.7%7.1%3.3%5.5%2.7%1.6%
Jun 202616.4%7.7%7.7%7.7%10%8.2%15%5%7.7%4.5%3.2%5%1.8%
Jul 202616.7%18.7%12.4%6.7%7.2%8.6%7.2%4.3%7.7%2.9%3.8%2.4%1.4%
Aug 202620.2%13.1%13.1%8.6%7.6%7.6%6.1%5.6%5.6%4.5%4%2.5%1.5%
Sep 2026—————————————

  1. 1.FleishmanHillard Aotearoa

    20.2%

    moved from 2nd to 1st · 400 estimated branded searches · +14.3% vs prior month · +3.5 points

  2. 2.Sherson Willis

    13.1%

    moved from 1st to 2nd · 260 estimated branded searches · -33.3% vs prior month · -5.5 points

  3. 3.Topham Guerin

    13.1%

    held 3rd · 260 estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.The Media Lab

    8.6%

    moved from 8th to 4th · 170 estimated branded searches · +21.4% vs prior month · +1.9 points

  5. 5.One Plus One Communications

    7.6%

    moved from 6th to 5th · 150 estimated branded searches · 0% vs prior month · +0.4 points

  6. 6.Pead

    7.6%

    moved from 4th to 6th · 150 estimated branded searches · -16.7% vs prior month · -1 points

  7. 7.Special PR

    6.1%

    held 7th · 120 estimated branded searches · -20% vs prior month · -1.1 points

  8. 8.Lassoo Media & PR

    5.6%

    moved from 9th to 8th · 110 estimated branded searches · +22.2% vs prior month · +1.2 points

  9. 9.Sling & Stone

    5.6%

    moved from 5th to 9th · 110 estimated branded searches · -31.3% vs prior month · -2.1 points

  10. 10.Wright Communications

    4.5%

    moved from 11th to 10th · 90 estimated branded searches · +50% vs prior month · +1.7 points

  11. 11.Anthem

    4%

    moved from 10th to 11th · 80 estimated branded searches · 0% vs prior month · +0.2 points

  12. 12.Work Communications

    2.5%

    held 12th · 50 estimated branded searches · 0% vs prior month · +0.1 points

  13. 13.Acumen

    1.5%

    held 13th · 30 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Special PR and its closest rivals

How has branded search demand for Special PR changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Special PR in New Zealand fell from 150 to 120.
  • Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand decreased from 9.4% to 6.1%.
  • Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand peaked at 15% in June 2026 and was lowest at 6.1% in January 2026.
  • Across the 11 months ending August 2026, Special PR fell from 3rd to 7th among media and strategic communications agencies in New Zealand.

How did search popularity change for New Zealand media and strategic communications agencies in August 2026?

  1. In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%.

  2. In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.

  3. In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%.

  4. In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%.

  5. In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%.

  6. In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%.

How is Special PR measured?

Brandwave collects information about searches that people make online using Special PR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • special pr
  • special pr nz

How the Brand Demand Index is measured

Who owns Special PR?

Special PR is owned by Special Group. Brandwave also tracks Special Group, owned by the same company, in New Zealand.

Do you work for Special PR? To request corrections or removal please contact us via our support page and we will be happy to assist.

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