Brandwave

Acumen vs Special PR:Which is more popular by branded search in New Zealand?

In August 2026, Special PR had more branded searches than Acumen among media and strategic communications agencies in New Zealand. Special PR was estimated to have 120 branded searches compared to Acumen’s 30, and held a 6.1% Share of Search versus Acumen’s 1.5%.

Share of Search among media and strategic communications agencies in New Zealand in August 2026Which is more popular in search, Acumen or Special PR?
Acumen1.5%30 searches
vs
Special PR6.1%120 searches
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Which is more popular in search, Acumen or Special PR?

Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Acumen and Special PR among media and strategic communications agencies in New Zealand, by month

Share of Search by month for Special PR, Acumen. The figures are in the table below the chart.

View monthly share of search table
MonthFleishmanHillard AotearoaSherson WillisTopham GuerinThe Media LabOne Plus One CommunicationsPeadSpecial PRLassoo Media & PRSling & StoneWright CommunicationsAnthemWork CommunicationsAcumen
Oct 202518.2%10.7%6.9%8.8%7.5%6.3%9.4%6.9%8.2%6.3%5%4.4%1.3%
Nov 202518%11.3%4.7%7.3%8%7.3%8%7.3%8%6.7%8%3.3%2%
Dec 202519.4%8.9%11.3%7.3%6.5%4.8%6.5%7.3%8.9%7.3%6.5%4%1.6%
Jan 202619.7%10.6%8.3%8.3%7.6%6.1%6.1%6.8%9.8%6.1%5.3%3.8%1.5%
Feb 202612.3%8.7%10.8%4.6%11.3%7.7%6.2%5.6%18.5%4.6%6.2%2.6%1%
Mar 202619.4%9.5%17.6%5.1%8.1%7%6.6%6.2%8.8%3.3%3.7%3.3%1.5%
Apr 202619.2%7.7%14.3%6%8.2%6.6%6.6%7.7%9.3%4.4%5.5%2.7%1.6%
May 202620.9%7.7%14.3%6%6.6%9.9%6.6%7.7%7.1%3.3%5.5%2.7%1.6%
Jun 202616.4%7.7%7.7%7.7%10%8.2%15%5%7.7%4.5%3.2%5%1.8%
Jul 202616.7%18.7%12.4%6.7%7.2%8.6%7.2%4.3%7.7%2.9%3.8%2.4%1.4%
Aug 202620.2%13.1%13.1%8.6%7.6%7.6%6.1%5.6%5.6%4.5%4%2.5%1.5%
Sep 2026—————————————

How has the Acumen and Special PR comparison changed over the last 12 months?

How did search popularity change for New Zealand media and strategic communications agencies in August 2026?

  1. In August 2026, The Media Lab overtook Special PR to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.

  2. In August 2026, Special PR lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.2% to 6.1%.

  3. Estimated monthly branded searches for Acumen in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Acumen’s and Special PR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acumen

2 branded search terms

  • acumen pr
  • acumen republic

Special PR

2 branded search terms

  • special pr
  • special pr nz

How the Brand Demand Index is measured

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