The Media Lab vs Together:Which is more popular?
In September 2026, The Media Lab had more branded searches than Together among media agencies in New Zealand. The Media Lab had about 150 branded searches, while Together had 110. The Media Lab made up 5.4% of all media agency searches we track, and Together accounted for 4%. When we asked ChatGPT and Google AI Overviews about media agencies, Together appeared in three of the four answers and The Media Lab in two. Together was mentioned before The Media Lab in two out of three answers.
Who do people search for more?
The Media Lab, about 36% more searches than Together
Who does AI mention more?
Together, mentioned in 3 of 4 answers, The Media Lab in 2
Who does AI recommend more?
Together, named ahead of The Media Lab in 2 of 3 answers
Follow The Media Lab vs Together and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top media agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Together was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Media Lab was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Together was listed before The Media Lab in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Together1st
PHD2nd- The Media Lab3rd
MBM4th
OMD5th
dentsu–
WPP Media–
Spark Foundry–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PHD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Together3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Media Lab2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MBM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- OMD1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- dentsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WPP Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spark Foundry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about media agencies
4 answers
Asked ChatGPT
“Which media agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best media agencies in New Zealand?”
Asked ChatGPT
“What's the best media agency in New Zealand for advertising campaigns?”
Searched Google, AI Overview
“media agencies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“advertising agency nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Media Lab or Together more popular in search?
This chart shows how often people search Google for The Media Lab and Together by name. Each line represents a brand's share of searches for all eight media agencies we track, month by month, from searches in New Zealand.
Share of searches by month for The Media Lab, Together. The figures are in the table below the chart.
View monthly share of searches table
| Month | dentsu | PHD | WPP Media | The Media Lab | Together | Spark Foundry | MBM | OMD |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 30.6% | 21.1% | 4.9% | 2.6% | 3% | 1.6% | 2.3% |
| Nov 2025 | 33.5% | 33.5% | 17.6% | 4.3% | 4.7% | 1.8% | 1.4% | 3.2% |
| Dec 2025 | 38.6% | 26.4% | 19.3% | 5.1% | 3% | 2.5% | 3% | 2% |
| Jan 2026 | 37.4% | 26.8% | 18.7% | 5.1% | 3% | 3.8% | 2.1% | 3% |
| Feb 2026 | 34.9% | 31.2% | 21% | 3.1% | 4.4% | 2.4% | 1.4% | 1.7% |
| Mar 2026 | 36.4% | 28.4% | 19.8% | 4.6% | 3.7% | 3.4% | 2.2% | 1.5% |
| Apr 2026 | 37.2% | 25.9% | 23.1% | 4.1% | 3.4% | 3.1% | 1.4% | 1.7% |
| May 2026 | 33.1% | 27.4% | 23.8% | 4.3% | 3.9% | 3.9% | 2.1% | 1.4% |
| Jun 2026 | 32.1% | 28.7% | 20.4% | 6.8% | 4.5% | 3.4% | 1.5% | 2.6% |
| Jul 2026 | 38.9% | 27.9% | 19.3% | 5.4% | 3.2% | 1.8% | 1.8% | 1.8% |
| Aug 2026 | 35.9% | 31.3% | 18.1% | 5.9% | 3.6% | 2.3% | 1.3% | 1.6% |
| Sep 2026 | 35.5% | 28.3% | 20.3% | 5.4% | 4% | 2.5% | 2.2% | 1.8% |
How has the The Media Lab and Together comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Together took it in November 2025, The Media Lab took it in December 2025, Together took it in February 2026, The Media Lab took it in March 2026.
- Across the 12 months ending September 2026, The Media Lab’s share of searches among media agencies in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches held steady at 150.
- Across the 12 months ending September 2026, Together’s share of searches among media agencies in New Zealand moved from 2.6% to 4%, and its estimated monthly branded searches moved from 80 to 110.
How did search popularity change for New Zealand media agencies in September 2026?
1 change
Estimated monthly branded searches for Together in New Zealand rose 37.5% over 12 measured months, from 80 to 110 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using The Media Lab’s and Together’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Media Lab
2 branded search terms
- The Media Lab
- themedialab
Together
4 branded search terms
- together media
- together media agency
- we are together
- wearetogether
Other head-to-heads among media agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.