dentsu vs PHD:Which is more popular?
In September 2026, dentsu had more branded searches than PHD among media agencies in New Zealand. dentsu had about 980 branded searches, while PHD had 780. dentsu made up 35.5% of all media agency searches we track, and PHD accounted for 28.3%. When we asked ChatGPT and Google AI Overviews about media agencies, PHD appeared in three of the four answers and dentsu in none.
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Top media agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, PHD was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. dentsu did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Together1st
PHD2nd
The Media Lab3rd
MBM4th
OMD5th
dentsu–
WPP Media–
Spark Foundry–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PHD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Together3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Media Lab2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MBM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- OMD1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- dentsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WPP Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spark Foundry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about media agencies
4 answers
Asked ChatGPT
“Which media agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best media agencies in New Zealand?”
Asked ChatGPT
“What's the best media agency in New Zealand for advertising campaigns?”
Searched Google, AI Overview
“media agencies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“advertising agency nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is dentsu or PHD more popular in search?
This chart shows how often people search Google for dentsu and PHD by name. Each line represents a brand's share of searches for all eight media agencies we track, month by month, from searches in New Zealand.
Share of searches by month for dentsu, PHD. The figures are in the table below the chart.
View monthly share of searches table
| Month | dentsu | PHD | WPP Media | The Media Lab | Together | Spark Foundry | MBM | OMD |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 30.6% | 21.1% | 4.9% | 2.6% | 3% | 1.6% | 2.3% |
| Nov 2025 | 33.5% | 33.5% | 17.6% | 4.3% | 4.7% | 1.8% | 1.4% | 3.2% |
| Dec 2025 | 38.6% | 26.4% | 19.3% | 5.1% | 3% | 2.5% | 3% | 2% |
| Jan 2026 | 37.4% | 26.8% | 18.7% | 5.1% | 3% | 3.8% | 2.1% | 3% |
| Feb 2026 | 34.9% | 31.2% | 21% | 3.1% | 4.4% | 2.4% | 1.4% | 1.7% |
| Mar 2026 | 36.4% | 28.4% | 19.8% | 4.6% | 3.7% | 3.4% | 2.2% | 1.5% |
| Apr 2026 | 37.2% | 25.9% | 23.1% | 4.1% | 3.4% | 3.1% | 1.4% | 1.7% |
| May 2026 | 33.1% | 27.4% | 23.8% | 4.3% | 3.9% | 3.9% | 2.1% | 1.4% |
| Jun 2026 | 32.1% | 28.7% | 20.4% | 6.8% | 4.5% | 3.4% | 1.5% | 2.6% |
| Jul 2026 | 38.9% | 27.9% | 19.3% | 5.4% | 3.2% | 1.8% | 1.8% | 1.8% |
| Aug 2026 | 35.9% | 31.3% | 18.1% | 5.9% | 3.6% | 2.3% | 1.3% | 1.6% |
| Sep 2026 | 35.5% | 28.3% | 20.3% | 5.4% | 4% | 2.5% | 2.2% | 1.8% |
How has the dentsu and PHD comparison changed over the last 12 months?
3 findings
- dentsu was ahead of PHD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, dentsu’s share of searches among media agencies in New Zealand moved from 33.9% to 35.5%, and its estimated monthly branded searches moved from 1K to 980.
- Across the 12 months ending September 2026, PHD’s share of searches among media agencies in New Zealand moved from 30.6% to 28.3%, and its estimated monthly branded searches moved from 930 to 780.
How did search popularity change for New Zealand media agencies in September 2026?
1 change
In September 2026, PHD lost share of searches among media agencies in New Zealand, from 31.3% to 28.3%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using dentsu’s and PHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among media agencies
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