PHD vs Together:Which is more popular?
In September 2026, PHD had more branded searches than Together among media agencies in New Zealand. PHD had about 780 branded searches, while Together had 110. PHD made up 28.3% of all media agency searches we track, and Together accounted for 4%. When we asked ChatGPT and Google AI Overviews about media agencies, PHD and Together each appeared in three of the four answers. Together was mentioned before PHD in every answer.
Who do people search for more?
PHD, about 7 searches for every 1 for Together
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Together, named ahead of PHD in every answer
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Top media agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, PHD and Together were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Together was listed before PHD in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Together1st
- PHD2nd
The Media Lab3rd
MBM4th
OMD5th
dentsu–
WPP Media–
Spark Foundry–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PHD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Together3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Media Lab2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MBM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- OMD1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- dentsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- WPP Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spark Foundry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about media agencies
4 answers
Asked ChatGPT
“Which media agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best media agencies in New Zealand?”
Asked ChatGPT
“What's the best media agency in New Zealand for advertising campaigns?”
Searched Google, AI Overview
“media agencies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“advertising agency nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PHD or Together more popular in search?
This chart shows how often people search Google for PHD and Together by name. Each line represents a brand's share of searches for all eight media agencies we track, month by month, from searches in New Zealand.
Share of searches by month for PHD, Together. The figures are in the table below the chart.
View monthly share of searches table
| Month | dentsu | PHD | WPP Media | The Media Lab | Together | Spark Foundry | MBM | OMD |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 30.6% | 21.1% | 4.9% | 2.6% | 3% | 1.6% | 2.3% |
| Nov 2025 | 33.5% | 33.5% | 17.6% | 4.3% | 4.7% | 1.8% | 1.4% | 3.2% |
| Dec 2025 | 38.6% | 26.4% | 19.3% | 5.1% | 3% | 2.5% | 3% | 2% |
| Jan 2026 | 37.4% | 26.8% | 18.7% | 5.1% | 3% | 3.8% | 2.1% | 3% |
| Feb 2026 | 34.9% | 31.2% | 21% | 3.1% | 4.4% | 2.4% | 1.4% | 1.7% |
| Mar 2026 | 36.4% | 28.4% | 19.8% | 4.6% | 3.7% | 3.4% | 2.2% | 1.5% |
| Apr 2026 | 37.2% | 25.9% | 23.1% | 4.1% | 3.4% | 3.1% | 1.4% | 1.7% |
| May 2026 | 33.1% | 27.4% | 23.8% | 4.3% | 3.9% | 3.9% | 2.1% | 1.4% |
| Jun 2026 | 32.1% | 28.7% | 20.4% | 6.8% | 4.5% | 3.4% | 1.5% | 2.6% |
| Jul 2026 | 38.9% | 27.9% | 19.3% | 5.4% | 3.2% | 1.8% | 1.8% | 1.8% |
| Aug 2026 | 35.9% | 31.3% | 18.1% | 5.9% | 3.6% | 2.3% | 1.3% | 1.6% |
| Sep 2026 | 35.5% | 28.3% | 20.3% | 5.4% | 4% | 2.5% | 2.2% | 1.8% |
How has the PHD and Together comparison changed over the last 12 months?
3 findings
- PHD was ahead of Together in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PHD’s share of searches among media agencies in New Zealand moved from 30.6% to 28.3%, and its estimated monthly branded searches moved from 930 to 780.
- Across the 12 months ending September 2026, Together’s share of searches among media agencies in New Zealand moved from 2.6% to 4%, and its estimated monthly branded searches moved from 80 to 110.
How did search popularity change for New Zealand media agencies in September 2026?
2 changes
In September 2026, PHD lost share of searches among media agencies in New Zealand, from 31.3% to 28.3%.
Estimated monthly branded searches for Together in New Zealand rose 37.5% over 12 measured months, from 80 to 110 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using PHD’s and Together’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among media agencies
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