FleishmanHillard Aotearoa vs The Media Lab:Which is more popular by branded search in New Zealand?

Name: FleishmanHillard Aotearoa vs The Media Lab: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, FleishmanHillard Aotearoa had more branded searches than The Media Lab among media and strategic communications agencies in New Zealand. FleishmanHillard Aotearoa was estimated to have 400 branded searches compared to The Media Lab’s 170, and held a 20.2% Share of Search versus The Media Lab’s 8.6%.

Share of Search among media and strategic communications agencies in New Zealand in August 2026Which is more popular in search, FleishmanHillard Aotearoa or The Media Lab?

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Which is more popular in search, FleishmanHillard Aotearoa or The Media Lab?

Media strategy, public relations and influence agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FleishmanHillard Aotearoa and The Media Lab among media and strategic communications agencies in New Zealand, by month

Month	FleishmanHillard Aotearoa	Sherson Willis	Topham Guerin	The Media Lab	One Plus One Communications	Pead	Special PR	Lassoo Media & PR	Sling & Stone	Wright Communications	Anthem	Work Communications	Acumen
Oct 2025	18.2%	10.7%	6.9%	8.8%	7.5%	6.3%	9.4%	6.9%	8.2%	6.3%	5%	4.4%	1.3%
Nov 2025	18%	11.3%	4.7%	7.3%	8%	7.3%	8%	7.3%	8%	6.7%	8%	3.3%	2%
Dec 2025	19.4%	8.9%	11.3%	7.3%	6.5%	4.8%	6.5%	7.3%	8.9%	7.3%	6.5%	4%	1.6%
Jan 2026	19.7%	10.6%	8.3%	8.3%	7.6%	6.1%	6.1%	6.8%	9.8%	6.1%	5.3%	3.8%	1.5%
Feb 2026	12.3%	8.7%	10.8%	4.6%	11.3%	7.7%	6.2%	5.6%	18.5%	4.6%	6.2%	2.6%	1%
Mar 2026	19.4%	9.5%	17.6%	5.1%	8.1%	7%	6.6%	6.2%	8.8%	3.3%	3.7%	3.3%	1.5%
Apr 2026	19.2%	7.7%	14.3%	6%	8.2%	6.6%	6.6%	7.7%	9.3%	4.4%	5.5%	2.7%	1.6%
May 2026	20.9%	7.7%	14.3%	6%	6.6%	9.9%	6.6%	7.7%	7.1%	3.3%	5.5%	2.7%	1.6%
Jun 2026	16.4%	7.7%	7.7%	7.7%	10%	8.2%	15%	5%	7.7%	4.5%	3.2%	5%	1.8%
Jul 2026	16.7%	18.7%	12.4%	6.7%	7.2%	8.6%	7.2%	4.3%	7.7%	2.9%	3.8%	2.4%	1.4%
Aug 2026	20.2%	13.1%	13.1%	8.6%	7.6%	7.6%	6.1%	5.6%	5.6%	4.5%	4%	2.5%	1.5%
Sep 2026	—	—	—	—	—	—	—	—	—	—	—	—	—

How has the FleishmanHillard Aotearoa and The Media Lab comparison changed over the last 12 months?

3 findings

FleishmanHillard Aotearoa was ahead of The Media Lab in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 18.2% to 20.2%, and its estimated monthly branded searches moved from 290 to 400.
Across the 11 months ending August 2026, The Media Lab’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 8.8% to 8.6%, and its estimated monthly branded searches moved from 140 to 170.

How did search popularity change for New Zealand media and strategic communications agencies in August 2026?

2 changes

In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%.
In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%.

How each brand is measured

Brandwave collects information about searches that people make online using FleishmanHillard Aotearoa’s and The Media Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.