Brandwave

How popular isLassoo Media & PR?

In October 2026, people searched for Lassoo Media & PR by name about 90 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 5.1% of all New Zealand media and strategic communications agency searches, placing Lassoo Media & PR ninth out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about media and strategic communications agencies, Lassoo Media & PR did not appear in any of the answers.

Search and AI answers in October 2026

Lassoo Media & PR is the ninth most searched of 13 competitors and not named in the AI answers we collected.

  1. Sherson WillisShare of searches 11.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. Topham GuerinShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FleishmanHillard AotearoaShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Sling & StoneShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Lassoo Media & PRShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top media and strategic communications agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lassoo Media & PR did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. One Plus One Communications1st
  2. Pead2nd
  3. Acumen3rd
  4. Wright Communications4th
  5. Sling & Stone5th
  6. Special PR6th
  7. Sherson Willis–
  8. +2 more
  9. The Media Lab–
  10. Lassoo Media & PR–
  11. Work Communications–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lassoo Media & PR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media and strategic communications agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Lassoo Media & PR compared with other New Zealand media and strategic communications agencies?

Lassoo Media & PR against media and strategic communications agencies in New Zealand, by month

Share of searches by month for Sherson Willis, Topham Guerin, FleishmanHillard Aotearoa, Sling & Stone, Special PR, Pead, One Plus One Communications, The Media Lab, Lassoo Media & PR, Work Communications, Wright Communications, Anthem. The figures are in the table below the chart.

View monthly share of searches table
MonthSherson WillisTopham GuerinFleishmanHillard AotearoaSling & StoneSpecial PRPeadOne Plus One CommunicationsThe Media LabLassoo Media & PRWork CommunicationsWright CommunicationsAnthemAcumen
Nov 202511.6%4.8%13.7%13%8.2%6.2%8.2%8.2%7.5%3.4%6.2%6.8%2.1%
Dec 20259.4%12%14.5%12.8%6.8%4.3%6.8%8.5%7.7%4.3%6%5.1%1.7%
Jan 202610.9%8.5%13.2%17.8%5.4%5.4%7.8%9.3%7%3.9%5.4%3.9%1.6%
Feb 20267.9%9.8%8.9%30.4%5.6%6.5%10.3%4.2%5.1%2.3%3.3%4.7%0.93%
Mar 20269.4%17.4%15.2%15.6%6.5%6.2%8%5.4%6.2%3.3%2.5%2.9%1.4%
Apr 20267.6%14.1%15.2%15.8%6.5%6%8.2%6.5%7.6%2.7%3.8%4.3%1.6%
May 20267.9%14.6%15.2%12.9%6.7%9.6%6.7%6.7%7.9%2.8%2.8%4.5%1.7%
Jun 20267.7%7.7%12.3%13.2%15%7.7%10%8.2%5%5%4.1%2.3%1.8%
Jul 202618.4%12.3%13.2%13.7%7.1%8%7.1%7.1%4.2%2.4%2.4%2.8%1.4%
Aug 202613.5%13.5%17.1%9.8%5.7%7.3%7.8%9.3%5.7%2.6%3.6%2.6%1.6%
Sep 202613.7%16.8%11.1%7.9%9.5%7.4%9.5%7.9%5.8%2.6%2.6%4.2%1.1%
Oct 202611.9%11.9%11.3%10.7%10.2%9.6%8.5%8.5%5.1%4%4%3.4%1.1%

  1. 1.Sherson Willis

    11.9%

    Moved from 2nd to 1st. 210 estimated branded searches, -19.2% vs prior month. Share -1.8 points.

  2. 2.Topham Guerin

    11.9%

    Moved from 1st to 2nd. 210 estimated branded searches, -34.4% vs prior month. Share -5 points.

  3. 3.FleishmanHillard Aotearoa

    11.3%

    Held 3rd. 200 estimated branded searches, -4.8% vs prior month. Share +0.2 points.

  4. 4.Sling & Stone

    10.7%

    Moved from 6th to 4th. 190 estimated branded searches, +26.7% vs prior month. Share +2.8 points.

  5. 5.Special PR

    10.2%

    Held 5th. 180 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Pead

    9.6%

    Moved from 8th to 6th. 170 estimated branded searches, +21.4% vs prior month. Share +2.2 points.

  7. 7.One Plus One Communications

    8.5%

    Moved from 4th to 7th. 150 estimated branded searches, -16.7% vs prior month. Share -1 points.

  8. 8.The Media Lab

    8.5%

    Moved from 7th to 8th. 150 estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Lassoo Media & PR

    5.1%

    Held 9th. 90 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  10. 10.Work Communications

    4%

    Moved from 11th to 10th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

  11. 11.Wright Communications

    4%

    Moved from 12th to 11th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

  12. 12.Anthem

    3.4%

    Moved from 10th to 12th. 60 estimated branded searches, -25% vs prior month. Share -0.8 points.

  13. 13.Acumen

    1.1%

    Held 13th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Lassoo Media & PR and its closest rivals

Every comparison with Lassoo Media & PR

12 comparisons

How has branded search demand for Lassoo Media & PR changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Lassoo Media & PR in New Zealand fell from 110 to 90.
  • Across the 12 months ending October 2026, Lassoo Media & PR’s share of searches among media and strategic communications agencies in New Zealand decreased from 7.5% to 5.1%.
  • Across the 12 months ending October 2026, Lassoo Media & PR’s share of searches among media and strategic communications agencies in New Zealand peaked at 7.9% in May 2026 and was lowest at 4.2% in July 2026.
  • Across the 12 months ending October 2026, Lassoo Media & PR fell from 7th to 9th among media and strategic communications agencies in New Zealand.

How did search popularity change for New Zealand media and strategic communications agencies in October 2026?

6 changes

  1. In October 2026, Sling & Stone overtook One Plus One Communications and Special PR to rank 4th among media and strategic communications agencies in New Zealand, with 10.7% of the searches.

  2. In October 2026, Pead overtook One Plus One Communications and The Media Lab to rank 6th among media and strategic communications agencies in New Zealand, with 9.6% of the searches.

  3. In October 2026, Work Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, with 4% of the searches.

  4. In October 2026, Wright Communications overtook Anthem to rank 11th among media and strategic communications agencies in New Zealand, with 4% of the searches.

  5. In October 2026, Special PR gained share of searches among media and strategic communications agencies in New Zealand, from 9.5% to 10.2%.

  6. In October 2026, The Media Lab gained share of searches among media and strategic communications agencies in New Zealand, from 7.9% to 8.5%.

How are Lassoo Media & PR’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lassoo Media & PR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lassoo media and pr

Do you work for Lassoo Media & PR? To request corrections or removal please contact us via our support page and we will be happy to assist.

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