How popular isTe Papa in search?
In August 2026, there were an estimated 51.1K branded searches for Te Papa in New Zealand which is down 17.2% over the last 11 months. Te Papa holds 27.3% estimated Share of Search among New Zealand museums and is ranked 2nd of 6 competitors for search popularity.
Auckland Museum45.4%
Te Papa27.3%
MOTAT14.2%Canterbury Museum5.5%
Otago Museum4.5%
Toitū Otago Settlers Museum3.1%
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Which museums compete with Te Papa?
Share of Search by month for Auckland Museum, Te Papa, MOTAT, Canterbury Museum, Otago Museum, Toitū Otago Settlers Museum. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 85K | -4.5% | +2.3 points | |
| 2, held 2nd | 27.3% | 51.1K | -13.2% | -1.2 points | |
| 3, held 3rd | 14.2% | 26.6K | -20.2% | -2 points | |
| 4, held 4th | 5.5% | 10.2K | -0.97% | +0.5 points | |
| 5, held 5th | 4.5% | 8.4K | -9.1% | 0 points | |
| 6, held 6th | 3.1% | 5.7K | +5.9% | +0.4 points |
45.4%
held 1st · 85K estimated branded searches · -4.5% vs prior month · +2.3 points
2.
27.3%
held 2nd · 51.1K estimated branded searches · -13.2% vs prior month · -1.2 points
3.
MOTAT14.2%
held 3rd · 26.6K estimated branded searches · -20.2% vs prior month · -2 points
5.5%
held 4th · 10.2K estimated branded searches · -0.97% vs prior month · +0.5 points
4.5%
held 5th · 8.4K estimated branded searches · -9.1% vs prior month · 0 points
held 6th · 5.7K estimated branded searches · +5.9% vs prior month · +0.4 points
Compare search popularity between Te Papa and its closest rivals
How has branded search demand for Te Papa changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Te Papa in New Zealand fell from 61.7K to 51.1K.
- Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand decreased from 28.9% to 27.3%.
- Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand peaked at 33.3% in March 2026 and was lowest at 27.3% in August 2026.
How did search popularity change for New Zealand museums in August 2026?
6 changes
In August 2026, Auckland Museum gained estimated Share of Search among museums in New Zealand, from 43.1% to 45.4%.
In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%.
In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.
Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 11 measured months, from 15.2K to 10.2K in August 2026.
Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.
Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026.
How is Te Papa measured?
Brandwave collects information about searches that people make online using Te Papa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- friends of te papa
- gallipoli exhibition te papa
- gallipoli te papa
- te papa
- te papa admission fee
- te papa cost
- te papa exhibition
- te papa hours
- te papa museum
- te papa near me
- te papa nz
- te papa online
- te papa opening hours
- te papa press
- te papa tickets
- te papa whats on
- tepapa
- tepapa govt nz
- tepapa museum
- tepapa nz
- tepapa tickets
Do you work for Te Papa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Te Papa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.