MOTAT vs Te Papa:Which is more popular by branded search in New Zealand?
In August 2026, Te Papa had more branded searches than MOTAT among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to MOTAT’s 26.6K, and held a 27.3% Share of Search versus MOTAT’s 14.2%.
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Which is more popular in search, MOTAT or Te Papa?
Compare the museums New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Te Papa, MOTAT. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the MOTAT and Te Papa comparison changed over the last 12 months?
3 findings
- Te Papa was ahead of MOTAT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MOTAT’s estimated Share of Search among museums in New Zealand moved from 15.4% to 14.2%, and its estimated monthly branded searches moved from 32.9K to 26.6K.
- Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand moved from 28.9% to 27.3%, and its estimated monthly branded searches moved from 61.7K to 51.1K.
How each brand is measured
Brandwave collects information about searches that people make online using MOTAT’s and Te Papa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MOTAT
19 branded search terms
- aviation hall motat
- motat
- motat 2
- motat aviation
- motat aviation hall
- motat birthday party
- motat event
- motat exhibitions
- motat great north road western springs auckland
- motat hours
- motat map
- motat museum of transport and technology
- motat near me
- motat nz
- motat opening hours
- motat price
- motat shop
- motat tickets
- zoo motat
Te Papa
21 branded search terms
- friends of te papa
- gallipoli exhibition te papa
- gallipoli te papa
- te papa
- te papa admission fee
- te papa cost
- te papa exhibition
- te papa hours
- te papa museum
- te papa near me
- te papa nz
- te papa online
- te papa opening hours
- te papa press
- te papa tickets
- te papa whats on
- tepapa
- tepapa govt nz
- tepapa museum
- tepapa nz
- tepapa tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.