Brandwave

How popular isMOTAT in search?

In August 2026, there were an estimated 26.6K branded searches for MOTAT in New Zealand which is down 19.1% over the last 11 months. MOTAT holds 14.2% estimated Share of Search among New Zealand museums and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Auckland Museum45.4%
  2. Te Papa27.3%
  3. MOTAT14.2%
  4. Canterbury Museum5.5%
  5. Otago Museum4.5%
  6. Toitū Otago Settlers Museum3.1%
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Which museums compete with MOTAT?

MOTAT against museums in New Zealand, by month

Share of Search by month for Auckland Museum, Te Papa, MOTAT, Canterbury Museum, Otago Museum, Toitū Otago Settlers Museum. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland MuseumTe PapaMOTATCanterbury MuseumOtago MuseumToitū Otago Settlers Museum
Oct 202540.3%28.9%15.4%7.1%4.5%3.7%
Nov 202538%31.6%14.5%7.1%4.3%4.4%
Dec 202539.2%28.3%19%6%3.9%3.5%
Jan 202642.2%29%12.9%7.5%4.8%3.6%
Feb 202638.3%32.3%10.7%8.9%5.5%4.4%
Mar 202639.9%33.3%11.2%7.5%4.2%3.8%
Apr 202640.8%29%15.4%7%4.8%3%
May 202639.8%28.9%15.8%7%4.9%3.6%
Jun 202639.9%27.9%18.1%6.8%4.2%3.1%
Jul 202643.1%28.5%16.2%5%4.5%2.6%
Aug 202645.4%27.3%14.2%5.5%4.5%3.1%
Sep 2026——————

  1. 1.Auckland Museum

    45.4%

    held 1st · 85K estimated branded searches · -4.5% vs prior month · +2.3 points

  2. 2.Te Papa

    27.3%

    held 2nd · 51.1K estimated branded searches · -13.2% vs prior month · -1.2 points

  3. 3.MOTAT

    14.2%

    held 3rd · 26.6K estimated branded searches · -20.2% vs prior month · -2 points

  4. 4.Canterbury Museum

    5.5%

    held 4th · 10.2K estimated branded searches · -0.97% vs prior month · +0.5 points

  5. 5.Otago Museum

    4.5%

    held 5th · 8.4K estimated branded searches · -9.1% vs prior month · 0 points

  6. 6.Toitū Otago Settlers Museum

    3.1%

    held 6th · 5.7K estimated branded searches · +5.9% vs prior month · +0.4 points

Compare search popularity between MOTAT and its closest rivals

How has branded search demand for MOTAT changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MOTAT in New Zealand fell from 32.9K to 26.6K.
  • Across the 11 months ending August 2026, MOTAT’s estimated Share of Search among museums in New Zealand decreased from 15.4% to 14.2%.
  • Across the 11 months ending August 2026, MOTAT’s estimated Share of Search among museums in New Zealand peaked at 19% in December 2025 and was lowest at 10.7% in February 2026.

How did search popularity change for New Zealand museums in August 2026?

  1. In August 2026, Auckland Museum gained estimated Share of Search among museums in New Zealand, from 43.1% to 45.4%.

  2. In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%.

  3. In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.

  4. Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 11 measured months, from 15.2K to 10.2K in August 2026.

  5. Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.

  6. Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026.

How is MOTAT measured?

Brandwave collects information about searches that people make online using MOTAT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • aviation hall motat
  • motat
  • motat 2
  • motat aviation
  • motat aviation hall
  • motat birthday party
  • motat event
  • motat exhibitions
  • motat great north road western springs auckland
  • motat hours
  • motat map
  • motat museum of transport and technology
  • motat near me
  • motat nz
  • motat opening hours
  • motat price
  • motat shop
  • motat tickets
  • zoo motat

Do you work for MOTAT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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