Auckland Museum vs MOTAT:Which is more popular by branded search in New Zealand?
In August 2026, Auckland Museum had more branded searches than MOTAT among museums in New Zealand. Auckland Museum was estimated to have 85K branded searches compared to MOTAT’s 26.6K, and held a 45.4% Share of Search versus MOTAT’s 14.2%.
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Which is more popular in search, Auckland Museum or MOTAT?
Compare the museums New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland Museum, MOTAT. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Auckland Museum and MOTAT comparison changed over the last 12 months?
3 findings
- Auckland Museum was ahead of MOTAT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auckland Museum’s estimated Share of Search among museums in New Zealand moved from 40.3% to 45.4%, and its estimated monthly branded searches moved from 86.2K to 85K.
- Across the 11 months ending August 2026, MOTAT’s estimated Share of Search among museums in New Zealand moved from 15.4% to 14.2%, and its estimated monthly branded searches moved from 32.9K to 26.6K.
How did search popularity change for New Zealand museums in August 2026?
2 changes
In August 2026, Auckland Museum gained estimated Share of Search among museums in New Zealand, from 43.1% to 45.4%.
In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Auckland Museum’s and MOTAT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Museum
19 branded search terms
- auckland museum
- auckland museum atrium
- auckland museum auckland domain parnell auckland
- auckland museum cost
- auckland museum exhibitions
- auckland museum hours
- auckland museum of transport and technology
- auckland museum online
- auckland museum parnell auckland
- auckland museum parnell auckland new zealand
- auckland museum war
- auckland war memorial museum auckland domain parnell auckland
- auckland war memorial museum parnell auckland
- auckland war memorial museum parnell auckland 1010
- auckland war memorial museum parnell auckland new zealand
- auckland war memorial museum photos
- auckland war memorial museum tickets
- aucklandmuseum
- aucklandmuseum com
MOTAT
19 branded search terms
- aviation hall motat
- motat
- motat 2
- motat aviation
- motat aviation hall
- motat birthday party
- motat event
- motat exhibitions
- motat great north road western springs auckland
- motat hours
- motat map
- motat museum of transport and technology
- motat near me
- motat nz
- motat opening hours
- motat price
- motat shop
- motat tickets
- zoo motat
Put your own brand in this comparison
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