How popular isAuckland Museum in search?
In August 2026, there were an estimated 85K branded searches for Auckland Museum in New Zealand which held steady over the last 11 months. Auckland Museum holds 45.4% estimated Share of Search among New Zealand museums and is ranked 1st of 6 competitors for search popularity.
Auckland Museum45.4%
Te Papa27.3%
MOTAT14.2%Canterbury Museum5.5%
Otago Museum4.5%
Toitū Otago Settlers Museum3.1%
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Which museums compete with Auckland Museum?
Share of Search by month for Auckland Museum, Te Papa, MOTAT, Canterbury Museum, Otago Museum, Toitū Otago Settlers Museum. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 85K | -4.5% | +2.3 points | |
| 2, held 2nd | 27.3% | 51.1K | -13.2% | -1.2 points | |
| 3, held 3rd | 14.2% | 26.6K | -20.2% | -2 points | |
| 4, held 4th | 5.5% | 10.2K | -0.97% | +0.5 points | |
| 5, held 5th | 4.5% | 8.4K | -9.1% | 0 points | |
| 6, held 6th | 3.1% | 5.7K | +5.9% | +0.4 points |
45.4%
held 1st · 85K estimated branded searches · -4.5% vs prior month · +2.3 points
2.
27.3%
held 2nd · 51.1K estimated branded searches · -13.2% vs prior month · -1.2 points
3.
MOTAT14.2%
held 3rd · 26.6K estimated branded searches · -20.2% vs prior month · -2 points
5.5%
held 4th · 10.2K estimated branded searches · -0.97% vs prior month · +0.5 points
4.5%
held 5th · 8.4K estimated branded searches · -9.1% vs prior month · 0 points
held 6th · 5.7K estimated branded searches · +5.9% vs prior month · +0.4 points
Compare search popularity between Auckland Museum and its closest rivals
- Auckland Museum vs MOTAT: compare search popularity
- Auckland Museum vs Otago Museum: compare search popularity
- Auckland Museum vs Toitū Otago Settlers Museum: compare search popularity
- Compare Auckland Museum with any brand
How has branded search demand for Auckland Museum changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Auckland Museum in New Zealand held steady, from 86.2K to 85K.
- Across the 11 months ending August 2026, Auckland Museum’s estimated Share of Search among museums in New Zealand increased from 40.3% to 45.4%.
- Across the 11 months ending August 2026, Auckland Museum’s estimated Share of Search among museums in New Zealand peaked at 45.4% in August 2026 and was lowest at 38% in November 2025.
How did search popularity change for New Zealand museums in August 2026?
6 changes
In August 2026, Auckland Museum gained estimated Share of Search among museums in New Zealand, from 43.1% to 45.4%.
In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%.
In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.
Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 11 measured months, from 15.2K to 10.2K in August 2026.
Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.
Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026.
How is Auckland Museum measured?
Brandwave collects information about searches that people make online using Auckland Museum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- auckland museum
- auckland museum atrium
- auckland museum auckland domain parnell auckland
- auckland museum cost
- auckland museum exhibitions
- auckland museum hours
- auckland museum of transport and technology
- auckland museum online
- auckland museum parnell auckland
- auckland museum parnell auckland new zealand
- auckland museum war
- auckland war memorial museum auckland domain parnell auckland
- auckland war memorial museum parnell auckland
- auckland war memorial museum parnell auckland 1010
- auckland war memorial museum parnell auckland new zealand
- auckland war memorial museum photos
- auckland war memorial museum tickets
- aucklandmuseum
- aucklandmuseum com
Do you work for Auckland Museum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Auckland Museum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.