Auckland Museum vs Te Papa:Which is more popular by branded search in New Zealand?
In August 2026, Auckland Museum had more branded searches than Te Papa among museums in New Zealand. Auckland Museum was estimated to have 85K branded searches compared to Te Papa’s 51.1K, and held a 45.4% Share of Search versus Te Papa’s 27.3%.
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Which is more popular in search, Auckland Museum or Te Papa?
Compare the museums New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland Museum, Te Papa. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Auckland Museum and Te Papa comparison changed over the last 12 months?
3 findings
- Auckland Museum was ahead of Te Papa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auckland Museum’s estimated Share of Search among museums in New Zealand moved from 40.3% to 45.4%, and its estimated monthly branded searches moved from 86.2K to 85K.
- Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand moved from 28.9% to 27.3%, and its estimated monthly branded searches moved from 61.7K to 51.1K.
How did search popularity change for New Zealand museums in August 2026?
2 changes
In August 2026, Auckland Museum gained estimated Share of Search among museums in New Zealand, from 43.1% to 45.4%.
In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Auckland Museum’s and Te Papa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Museum
19 branded search terms
- auckland museum
- auckland museum atrium
- auckland museum auckland domain parnell auckland
- auckland museum cost
- auckland museum exhibitions
- auckland museum hours
- auckland museum of transport and technology
- auckland museum online
- auckland museum parnell auckland
- auckland museum parnell auckland new zealand
- auckland museum war
- auckland war memorial museum auckland domain parnell auckland
- auckland war memorial museum parnell auckland
- auckland war memorial museum parnell auckland 1010
- auckland war memorial museum parnell auckland new zealand
- auckland war memorial museum photos
- auckland war memorial museum tickets
- aucklandmuseum
- aucklandmuseum com
Te Papa
21 branded search terms
- friends of te papa
- gallipoli exhibition te papa
- gallipoli te papa
- te papa
- te papa admission fee
- te papa cost
- te papa exhibition
- te papa hours
- te papa museum
- te papa near me
- te papa nz
- te papa online
- te papa opening hours
- te papa press
- te papa tickets
- te papa whats on
- tepapa
- tepapa govt nz
- tepapa museum
- tepapa nz
- tepapa tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.