Brandwave

How popular isCanterbury Museum in search?

In August 2026, there were an estimated 10.2K branded searches for Canterbury Museum in New Zealand which is down 32.9% over the last 11 months. Canterbury Museum holds 5.5% estimated Share of Search among New Zealand museums and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Auckland Museum45.4%
  2. Te Papa27.3%
  3. MOTAT14.2%
  4. Canterbury Museum5.5%
  5. Otago Museum4.5%
  6. Toitū Otago Settlers Museum3.1%
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Which museums compete with Canterbury Museum?

Canterbury Museum against museums in New Zealand, by month

Share of Search by month for Auckland Museum, Te Papa, MOTAT, Canterbury Museum, Otago Museum, Toitū Otago Settlers Museum. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland MuseumTe PapaMOTATCanterbury MuseumOtago MuseumToitū Otago Settlers Museum
Oct 202540.3%28.9%15.4%7.1%4.5%3.7%
Nov 202538%31.6%14.5%7.1%4.3%4.4%
Dec 202539.2%28.3%19%6%3.9%3.5%
Jan 202642.2%29%12.9%7.5%4.8%3.6%
Feb 202638.3%32.3%10.7%8.9%5.5%4.4%
Mar 202639.9%33.3%11.2%7.5%4.2%3.8%
Apr 202640.8%29%15.4%7%4.8%3%
May 202639.8%28.9%15.8%7%4.9%3.6%
Jun 202639.9%27.9%18.1%6.8%4.2%3.1%
Jul 202643.1%28.5%16.2%5%4.5%2.6%
Aug 202645.4%27.3%14.2%5.5%4.5%3.1%
Sep 2026——————

  1. 1.Auckland Museum

    45.4%

    held 1st · 85K estimated branded searches · -4.5% vs prior month · +2.3 points

  2. 2.Te Papa

    27.3%

    held 2nd · 51.1K estimated branded searches · -13.2% vs prior month · -1.2 points

  3. 3.MOTAT

    14.2%

    held 3rd · 26.6K estimated branded searches · -20.2% vs prior month · -2 points

  4. 4.Canterbury Museum

    5.5%

    held 4th · 10.2K estimated branded searches · -0.97% vs prior month · +0.5 points

  5. 5.Otago Museum

    4.5%

    held 5th · 8.4K estimated branded searches · -9.1% vs prior month · 0 points

  6. 6.Toitū Otago Settlers Museum

    3.1%

    held 6th · 5.7K estimated branded searches · +5.9% vs prior month · +0.4 points

Compare search popularity between Canterbury Museum and its closest rivals

How has branded search demand for Canterbury Museum changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canterbury Museum in New Zealand fell from 15.2K to 10.2K.
  • Across the 11 months ending August 2026, Canterbury Museum’s estimated Share of Search among museums in New Zealand decreased from 7.1% to 5.5%.
  • Across the 11 months ending August 2026, Canterbury Museum’s estimated Share of Search among museums in New Zealand peaked at 8.9% in February 2026 and was lowest at 5% in July 2026.

How did search popularity change for New Zealand museums in August 2026?

  1. In August 2026, Auckland Museum gained estimated Share of Search among museums in New Zealand, from 43.1% to 45.4%.

  2. In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%.

  3. In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.

  4. Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 11 measured months, from 15.2K to 10.2K in August 2026.

  5. Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.

  6. Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026.

How is Canterbury Museum measured?

Brandwave collects information about searches that people make online using Canterbury Museum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • canterbury museum
  • canterbury museum dinosaur
  • canterbury museum exhibitions
  • canterbury museum photos
  • canterbury museum price
  • canterburymuseum

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How the Brand Demand Index is measured

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