Canterbury Museum vs Toitū Otago Settlers Museum:Which is more popular by branded search in New Zealand?
In August 2026, Canterbury Museum had more branded searches than Toitū Otago Settlers Museum among museums in New Zealand. Canterbury Museum was estimated to have 10.2K branded searches compared to Toitū Otago Settlers Museum’s 5.7K, and held a 5.5% Share of Search versus Toitū Otago Settlers Museum’s 3.1%.
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Which is more popular in search, Canterbury Museum or Toitū Otago Settlers Museum?
Compare the museums New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canterbury Museum, Toitū Otago Settlers Museum. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Canterbury Museum and Toitū Otago Settlers Museum comparison changed over the last 12 months?
3 findings
- Canterbury Museum was ahead of Toitū Otago Settlers Museum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canterbury Museum’s estimated Share of Search among museums in New Zealand moved from 7.1% to 5.5%, and its estimated monthly branded searches moved from 15.2K to 10.2K.
- Across the 11 months ending August 2026, Toitū Otago Settlers Museum’s estimated Share of Search among museums in New Zealand moved from 3.7% to 3.1%, and its estimated monthly branded searches moved from 8K to 5.7K.
How did search popularity change for New Zealand museums in August 2026?
2 changes
Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 11 measured months, from 15.2K to 10.2K in August 2026.
Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Canterbury Museum’s and Toitū Otago Settlers Museum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury Museum
6 branded search terms
- canterbury museum
- canterbury museum dinosaur
- canterbury museum exhibitions
- canterbury museum photos
- canterbury museum price
- canterburymuseum
Toitū Otago Settlers Museum
3 branded search terms
- toitu
- toitu dunedin
- toitu museum dunedin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.