Te Papa vs Toitū Otago Settlers Museum:Which is more popular by branded search in New Zealand?
In August 2026, Te Papa had more branded searches than Toitū Otago Settlers Museum among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to Toitū Otago Settlers Museum’s 5.7K, and held a 27.3% Share of Search versus Toitū Otago Settlers Museum’s 3.1%.
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Which is more popular in search, Te Papa or Toitū Otago Settlers Museum?
Compare the museums New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Te Papa, Toitū Otago Settlers Museum. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Te Papa and Toitū Otago Settlers Museum comparison changed over the last 12 months?
3 findings
- Te Papa was ahead of Toitū Otago Settlers Museum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand moved from 28.9% to 27.3%, and its estimated monthly branded searches moved from 61.7K to 51.1K.
- Across the 11 months ending August 2026, Toitū Otago Settlers Museum’s estimated Share of Search among museums in New Zealand moved from 3.7% to 3.1%, and its estimated monthly branded searches moved from 8K to 5.7K.
How did search popularity change for New Zealand museums in August 2026?
2 changes
In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.
Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Te Papa’s and Toitū Otago Settlers Museum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Te Papa
21 branded search terms
- friends of te papa
- gallipoli exhibition te papa
- gallipoli te papa
- te papa
- te papa admission fee
- te papa cost
- te papa exhibition
- te papa hours
- te papa museum
- te papa near me
- te papa nz
- te papa online
- te papa opening hours
- te papa press
- te papa tickets
- te papa whats on
- tepapa
- tepapa govt nz
- tepapa museum
- tepapa nz
- tepapa tickets
Toitū Otago Settlers Museum
3 branded search terms
- toitu
- toitu dunedin
- toitu museum dunedin
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