Otago Museum vs Te Papa:Which is more popular by branded search in New Zealand?
In August 2026, Te Papa had more branded searches than Otago Museum among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to Otago Museum’s 8.4K, and held a 27.3% Share of Search versus Otago Museum’s 4.5%.
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Which is more popular in search, Otago Museum or Te Papa?
Compare the museums New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Te Papa, Otago Museum. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Otago Museum | Toitū Otago Settlers Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.9% | 15.4% | 7.1% | 4.5% | 3.7% |
| Nov 2025 | 38% | 31.6% | 14.5% | 7.1% | 4.3% | 4.4% |
| Dec 2025 | 39.2% | 28.3% | 19% | 6% | 3.9% | 3.5% |
| Jan 2026 | 42.2% | 29% | 12.9% | 7.5% | 4.8% | 3.6% |
| Feb 2026 | 38.3% | 32.3% | 10.7% | 8.9% | 5.5% | 4.4% |
| Mar 2026 | 39.9% | 33.3% | 11.2% | 7.5% | 4.2% | 3.8% |
| Apr 2026 | 40.8% | 29% | 15.4% | 7% | 4.8% | 3% |
| May 2026 | 39.8% | 28.9% | 15.8% | 7% | 4.9% | 3.6% |
| Jun 2026 | 39.9% | 27.9% | 18.1% | 6.8% | 4.2% | 3.1% |
| Jul 2026 | 43.1% | 28.5% | 16.2% | 5% | 4.5% | 2.6% |
| Aug 2026 | 45.4% | 27.3% | 14.2% | 5.5% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Otago Museum and Te Papa comparison changed over the last 12 months?
3 findings
- Te Papa was ahead of Otago Museum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Otago Museum’s estimated Share of Search among museums in New Zealand held steady at 4.5%, and its estimated monthly branded searches moved from 9.7K to 8.4K.
- Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand moved from 28.9% to 27.3%, and its estimated monthly branded searches moved from 61.7K to 51.1K.
How did search popularity change for New Zealand museums in August 2026?
2 changes
In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%.
Estimated monthly branded searches for Otago Museum in New Zealand fell 13% over 11 measured months, from 9.7K to 8.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Otago Museum’s and Te Papa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Otago Museum
10 branded search terms
- otago museum
- otago museum butterflies
- otago museum events
- otago museum hours
- otago museum planetarium
- otago museum shop
- otago museum tickets
- otago museum venues
- otagomuseum
- tuhura otago museum
Te Papa
21 branded search terms
- friends of te papa
- gallipoli exhibition te papa
- gallipoli te papa
- te papa
- te papa admission fee
- te papa cost
- te papa exhibition
- te papa hours
- te papa museum
- te papa near me
- te papa nz
- te papa online
- te papa opening hours
- te papa press
- te papa tickets
- te papa whats on
- tepapa
- tepapa govt nz
- tepapa museum
- tepapa nz
- tepapa tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.