How popular isSuzuki Scooters in search?
In August 2026, there were an estimated 230 branded searches for Suzuki Scooters in New Zealand which is down 25.8% over the last 11 months. Suzuki Scooters holds 6.2% estimated Share of Search among New Zealand moped and scooter brands and is ranked 3rd of 5 competitors for search popularity.
Vespa75.4%
Honda Scooters13%
Suzuki Scooters6.2%
Kymco4.1%- SYM1.4%
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Which moped and scooter brands compete with Suzuki Scooters?
Share of Search by month for Vespa, Honda Scooters, Suzuki Scooters, Kymco. The figures are in the table below the chart.
View monthly share of search table
| Month | Vespa | Honda Scooters | Suzuki Scooters | Kymco | SYM |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 10.5% | 8.1% | 4.5% | 1% |
| Nov 2025 | 76.6% | 9.8% | 8.4% | 4.1% | 1.1% |
| Dec 2025 | 76.7% | 10.1% | 8.2% | 4% | 1.1% |
| Jan 2026 | 75.4% | 11% | 7.9% | 4.1% | 1.5% |
| Feb 2026 | 76.2% | 11% | 8.1% | 3.4% | 1.3% |
| Mar 2026 | 73.6% | 13.8% | 8.1% | 3.5% | 0.97% |
| Apr 2026 | 74.6% | 11.7% | 8.7% | 3.8% | 1.2% |
| May 2026 | 76.1% | 11.7% | 7.8% | 3.2% | 1.2% |
| Jun 2026 | 75.1% | 12% | 7.9% | 3.8% | 1.2% |
| Jul 2026 | 76.4% | 10.5% | 7.3% | 4.5% | 1.3% |
| Aug 2026 | 75.4% | 13% | 6.2% | 4.1% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.4% | 2.8K | +16.7% | -1 points | |
| 2, held 2nd | 13% | 480 | +45.5% | +2.4 points | |
| 3, held 3rd | 6.2% | 230 | 0% | -1.1 points | |
| 4, held 4th | 4.1% | 150 | +7.1% | -0.4 points | |
| 5, held 5th | 1.4% | 50 | +25% | +0.1 points |
1.
Vespa
75.4%
held 1st · 2.8K estimated branded searches · +16.7% vs prior month · -1 points
13%
held 2nd · 480 estimated branded searches · +45.5% vs prior month · +2.4 points
6.2%
held 3rd · 230 estimated branded searches · 0% vs prior month · -1.1 points
4.
Kymco4.1%
held 4th · 150 estimated branded searches · +7.1% vs prior month · -0.4 points
5.SYM
1.4%
held 5th · 50 estimated branded searches · +25% vs prior month · +0.1 points
Compare search popularity between Suzuki Scooters and its closest rivals
How has branded search demand for Suzuki Scooters changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Suzuki Scooters in New Zealand fell from 310 to 230.
- Across the 11 months ending August 2026, Suzuki Scooters’ estimated Share of Search among moped and scooter brands in New Zealand decreased from 8.1% to 6.2%.
- Across the 11 months ending August 2026, Suzuki Scooters’ estimated Share of Search among moped and scooter brands in New Zealand peaked at 8.7% in April 2026 and was lowest at 6.2% in August 2026.
How did search popularity change for New Zealand moped and scooter brands in August 2026?
5 changes

In August 2026, Honda Scooters gained estimated Share of Search among moped and scooter brands in New Zealand, from 10.5% to 13%.

In August 2026, Suzuki Scooters lost estimated Share of Search among moped and scooter brands in New Zealand, from 7.3% to 6.2%.
In August 2026, Vespa lost estimated Share of Search among moped and scooter brands in New Zealand, from 76.4% to 75.4%.
Estimated monthly branded searches for SYM in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

Estimated monthly branded searches for Kymco in New Zealand fell 11.8% over 11 measured months, from 170 to 150 in August 2026.
How is Suzuki Scooters measured?
Brandwave collects information about searches that people make online using Suzuki Scooters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- suzuki burgman
- suzuki burgman 400
- suzuki burgman 650
- suzuki scooter
- suzuki scooters 50cc
Who owns Suzuki Scooters?
Suzuki Scooters is owned by Suzuki. Brandwave also tracks Suzuki, owned by the same company, in New Zealand.
Do you work for Suzuki Scooters? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Suzuki Scooters your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.