Brandwave

NIU vs Suzuki Scooters:Which is more popular?

In September 2026, Suzuki Scooters had more branded searches than NIU among moped and scooter brands in New Zealand. Suzuki Scooters had about 280 branded searches, while NIU had 90. Suzuki Scooters made up 3.7% of all moped and scooter brand searches we track, and NIU accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about moped and scooter brands, NIU and Suzuki Scooters each appeared in two of the five answers. NIU and Suzuki Scooters were each mentioned first in one of the two answers.

Among moped and scooter brands in New Zealand in September 2026

Who do people search for more?

Suzuki Scooters, about 3 searches for every 1 for NIU

Suzuki Scooters 280 searchesNIU 90 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

NIU in 2 of 5Suzuki Scooters in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

NIU first in 1Suzuki Scooters first in 1

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Top moped and scooter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIU and Suzuki Scooters were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NIU and Suzuki Scooters were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vespa1st
  2. NIU2nd
  3. SYM2nd
  4. Kymco4th
  5. Yamaha Motor5th
  6. Segway-Ninebot6th
  7. Honda Scooters6th
  8. Suzuki Scooters8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway-Ninebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Motor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vespa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzuki Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Scooters2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NIU2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SYM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kymco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about moped and scooter brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NIU or Suzuki Scooters more popular in search?

This chart shows how often people search Google for NIU and Suzuki Scooters by name. Each line represents a brand's share of searches for all eight moped and scooter brands we track, month by month, from searches in New Zealand.

NIU and Suzuki Scooters among moped and scooter brands in New Zealand, by month

Share of searches by month for Suzuki Scooters, NIU. The figures are in the table below the chart.

View monthly share of searches table
MonthSegway-NinebotVespaSuzuki ScootersHonda ScootersKymcoYamaha MotorNIUSYM
Oct 202554.7%31.6%4.1%4.1%2.1%1.7%1.1%0.4%
Nov 202557.4%29.9%4%3.5%1.8%1.7%1.3%0.39%
Dec 202560.3%28.2%3.6%3.3%1.6%1.5%1.1%0.35%
Jan 202655.5%30.5%3.9%3.9%2%1.9%1.8%0.63%
Feb 202656.6%30.2%3.9%3.9%1.5%2.3%1%0.51%
Mar 202654.4%29.2%4.1%5.4%1.7%2.5%2.2%0.39%
Apr 202656.7%29.1%4.3%4.3%1.7%2.2%1.3%0.46%
May 202657.6%29.4%3.7%4.3%1.4%1.7%1.4%0.47%
Jun 202657%28.7%3.8%4.4%1.8%2%1.7%0.57%
Jul 202659.2%28.1%3.3%3.7%1.9%2%1.3%0.43%
Aug 202658.5%28.8%2.9%4.7%1.8%1.7%1.1%0.51%
Sep 202660.7%27%3.7%3.5%1.7%1.7%1.2%0.4%

How has the NIU and Suzuki Scooters comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand moped and scooter brands in September 2026?

2 changes
  1. In September 2026, Suzuki Scooters overtook Honda Scooters to rank 3rd among moped and scooter brands in New Zealand, with 3.7% of the searches.

  2. Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using NIU’s and Suzuki Scooters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NIU

2 branded search terms

  • niu e scooter
  • niu scooter

Suzuki Scooters

5 branded search terms

  • suzuki burgman
  • suzuki burgman 400
  • suzuki burgman 650
  • suzuki scooter
  • suzuki scooters 50cc

How the Brand Demand Index is measured

Other head-to-heads among moped and scooter brands

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