Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 110 times in New Zealand, about the same as the previous year. These searches made up 3.3% of all New Zealand jump starter brand searches, placing Stanley fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about jump starter brands, Stanley did not appear in any of the answers.

Search and AI answers in September 2026

Stanley is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. AnkerShare of searches 53.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. NOCOShare of searches 29.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. ProjectaShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. StanleyShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. GOOLOOShare of searches 0.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top jump starter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stanley did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NOCO1st
  2. Projecta2nd
  3. GOOLOO3rd
  4. Anker–
  5. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOCO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Projecta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GOOLOO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about jump starter brands

4 answers

  • Asked ChatGPT

    “Which jump starter brand should I buy in New Zealand?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO

  • Asked ChatGPT

    “What are the best jump starter brands in New Zealand?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO

  • Asked ChatGPT

    “What's the best jump starter brand in New Zealand for a flat battery?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO

  • Searched Google, AI Overview

    “jump starter nz”

    1. Searched Google, AI Overview

      “portable jump starter nz”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which jump starter brands compete with Stanley?

    Stanley against jump starter brands in New Zealand, by month

    Share of searches by month for Anker, NOCO, Projecta, Stanley. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAnkerNOCOProjectaStanleyGOOLOO
    Oct 202544.2%32.1%18.9%4.4%0.4%
    Nov 202545.6%34.6%14.4%4.2%1.1%
    Dec 202546.4%33.1%16.3%3.4%0.76%
    Jan 202645.3%32.6%16.1%5.2%0.75%
    Feb 202643.2%34.9%18.3%3.1%0.44%
    Mar 202646.3%31.4%18.4%3.5%0.39%
    Apr 202643.8%36.2%15.8%3.4%0.75%
    May 202644%37.1%16.6%1.9%0.39%
    Jun 202641.5%38.9%17.1%1.8%0.73%
    Jul 202641.3%37.2%17.8%3%0.67%
    Aug 202645.6%33.4%17.5%2.8%0.63%
    Sep 202653.5%29.8%13.1%3.3%0.3%

    1. 1.Anker

      53.5%

      Held 1st. 1.8K estimated branded searches, +20.5% vs prior month. Share +7.9 points.

    2. 2.NOCO

      29.8%

      Held 2nd. 980 estimated branded searches, -8.4% vs prior month. Share -3.7 points.

    3. 3.Projecta

      13.1%

      Held 3rd. 430 estimated branded searches, -23.2% vs prior month. Share -4.4 points.

    4. 4.Stanley

      3.3%

      Held 4th. 110 estimated branded searches, +22.2% vs prior month. Share +0.5 points.

    5. 5.GOOLOO

      0.3%

      Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.

    Compare popularity between Stanley and its closest rivals

    Every comparison with Stanley

    21 comparisons

    How has branded search demand for Stanley changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in New Zealand held steady at 110.
    • Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand decreased from 4.4% to 3.3%.
    • Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.8% in June 2026.

    How did search popularity change for New Zealand jump starter brands in September 2026?

    4 changes

    1. In September 2026, Anker gained share of searches among jump starter brands in New Zealand, from 45.6% to 53.5%.

    2. In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.

    3. In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%.

    4. In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%.

    How are Stanley’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • stanley wheelbarrow

    Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Stanley compete?

    Stanley is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Toolbox brands6th of 60.6%Show ranking
    Hand tool brands12th of 120.94%Show ranking
    Jump starter brands4th of 53.3%Shown above
    Wheelbarrow brands3rd of 44.6%Show ranking
    Creator with pink hair and a pink jacket

    Is Stanley your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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