Jump starter brands in New Zealand:Which are most popular?
In September 2026, Anker was the most searched jump starter brand in New Zealand, accounting for 53.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, NOCO, Projecta and GOOLOO were mentioned most often, in three of the four answers. NOCO was recommended most often, coming first in all three responses that gave a list.
AnkerShare of searches 53.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
NOCOShare of searches 29.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
ProjectaShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
StanleyShare of searches 3.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
GOOLOOShare of searches 0.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top jump starter brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, NOCO, Projecta and GOOLOO were mentioned most often, in three of the four answers. NOCO was recommended most often, coming first in all three answers that gave a list. Projecta was second, and GOOLOO was third. Anker, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NOCO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Projecta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GOOLOO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jump starter brands
4 answers
Asked ChatGPT
“Which jump starter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jump starter brands in New Zealand?”
Asked ChatGPT
“What's the best jump starter brand in New Zealand for a flat battery?”
Searched Google, AI Overview
“jump starter nz”
Searched Google, AI Overview
“portable jump starter nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which jump starter brands do people search for most?
This chart shows how often people search Google for each jump starter brand by name. Each line represents a brand's share of searches for all five jump starter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Anker, NOCO, Projecta, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anker | NOCO | Projecta | Stanley | GOOLOO |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 32.1% | 18.9% | 4.4% | 0.4% |
| Nov 2025 | 45.6% | 34.6% | 14.4% | 4.2% | 1.1% |
| Dec 2025 | 46.4% | 33.1% | 16.3% | 3.4% | 0.76% |
| Jan 2026 | 45.3% | 32.6% | 16.1% | 5.2% | 0.75% |
| Feb 2026 | 43.2% | 34.9% | 18.3% | 3.1% | 0.44% |
| Mar 2026 | 46.3% | 31.4% | 18.4% | 3.5% | 0.39% |
| Apr 2026 | 43.8% | 36.2% | 15.8% | 3.4% | 0.75% |
| May 2026 | 44% | 37.1% | 16.6% | 1.9% | 0.39% |
| Jun 2026 | 41.5% | 38.9% | 17.1% | 1.8% | 0.73% |
| Jul 2026 | 41.3% | 37.2% | 17.8% | 3% | 0.67% |
| Aug 2026 | 45.6% | 33.4% | 17.5% | 2.8% | 0.63% |
| Sep 2026 | 53.5% | 29.8% | 13.1% | 3.3% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.5% | 1.8K | +20.5% | +7.9 points | |
| 2, held 2nd | 29.8% | 980 | -8.4% | -3.7 points | |
| 3, held 3rd | 13.1% | 430 | -23.2% | -4.4 points | |
| 4, held 4th | 3.3% | 110 | +22.2% | +0.5 points | |
| 5, held 5th | 0.3% | 10 | -50% | -0.3 points |
1.
Anker53.5%
Held 1st. 1.8K estimated branded searches, +20.5% vs prior month. Share +7.9 points.
2.
NOCO29.8%
Held 2nd. 980 estimated branded searches, -8.4% vs prior month. Share -3.7 points.
3.
Projecta13.1%
Held 3rd. 430 estimated branded searches, -23.2% vs prior month. Share -4.4 points.
4.
Stanley3.3%
Held 4th. 110 estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
GOOLOO0.3%
Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.
Which brand is most popular in search among jump starter brands in New Zealand?
5 brands
In September 2026, Anker was the most searched among jump starter brands in New Zealand, with an estimated 1.8K branded searches, 53.5% of all searches for the five we track. NOCO is in 2nd place, 23.7 percentage points behind at 29.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 44.2% → 53.5% | 53.5%Sep 2026 | 41.3%Jul 2026 | 1st | |
| 32.1% → 29.8% | 38.9%Jun 2026 | 29.8%Sep 2026 | 2nd | |
| 18.9% → 13.1% | 18.9%Oct 2025 | 13.1%Sep 2026 | 3rd | |
| 4.4% → 3.3% | 5.2%Jan 2026 | 1.8%Jun 2026 | 4th | |
| 0.4% → 0.3% | 1.1%Nov 2025 | 0.3%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Anker’s share of searches among jump starter brands in New Zealand increased from 44.2% to 53.5%.
- Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands in New Zealand decreased from 32.1% to 29.8%.
- Across the 12 months ending September 2026, Projecta’s share of searches among jump starter brands in New Zealand decreased from 18.9% to 13.1%.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand decreased from 4.4% to 3.3%.
- Across the 12 months ending September 2026, Anker’s share of searches among jump starter brands in New Zealand peaked at 53.5% in September 2026 and was lowest at 41.3% in July 2026.
- Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands in New Zealand peaked at 38.9% in June 2026 and was lowest at 29.8% in September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.8% in June 2026.
- Across the 12 months ending September 2026, GOOLOO held steady: its share of searches among jump starter brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand jump starter brands in September 2026?
4 changes

In September 2026, Anker gained share of searches among jump starter brands in New Zealand, from 45.6% to 53.5%.

In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.

In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%.

In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%.
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