NOCO vs Projecta:Which is more popular?
In September 2026, NOCO had more branded searches than Projecta among jump starter brands in New Zealand. NOCO had about 980 branded searches, while Projecta had 430. NOCO made up 29.8% of all jump starter brand searches we track, and Projecta accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about jump starter brands, NOCO and Projecta each appeared in three of the four answers. NOCO was mentioned before Projecta in every answer.
Who do people search for more?
NOCO, about 2 searches for every 1 for Projecta
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
NOCO, named ahead of Projecta in every answer
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Top jump starter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NOCO and Projecta were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. NOCO was listed before Projecta in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NOCO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Projecta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GOOLOO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jump starter brands
4 answers
Asked ChatGPT
“Which jump starter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jump starter brands in New Zealand?”
Asked ChatGPT
“What's the best jump starter brand in New Zealand for a flat battery?”
Searched Google, AI Overview
“jump starter nz”
Searched Google, AI Overview
“portable jump starter nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NOCO or Projecta more popular in search?
This chart shows how often people search Google for NOCO and Projecta by name. Each line represents a brand's share of searches for all five jump starter brands we track, month by month, from searches in New Zealand.
Share of searches by month for NOCO, Projecta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anker | NOCO | Projecta | Stanley | GOOLOO |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 32.1% | 18.9% | 4.4% | 0.4% |
| Nov 2025 | 45.6% | 34.6% | 14.4% | 4.2% | 1.1% |
| Dec 2025 | 46.4% | 33.1% | 16.3% | 3.4% | 0.76% |
| Jan 2026 | 45.3% | 32.6% | 16.1% | 5.2% | 0.75% |
| Feb 2026 | 43.2% | 34.9% | 18.3% | 3.1% | 0.44% |
| Mar 2026 | 46.3% | 31.4% | 18.4% | 3.5% | 0.39% |
| Apr 2026 | 43.8% | 36.2% | 15.8% | 3.4% | 0.75% |
| May 2026 | 44% | 37.1% | 16.6% | 1.9% | 0.39% |
| Jun 2026 | 41.5% | 38.9% | 17.1% | 1.8% | 0.73% |
| Jul 2026 | 41.3% | 37.2% | 17.8% | 3% | 0.67% |
| Aug 2026 | 45.6% | 33.4% | 17.5% | 2.8% | 0.63% |
| Sep 2026 | 53.5% | 29.8% | 13.1% | 3.3% | 0.3% |
How has the NOCO and Projecta comparison changed over the last 12 months?
3 findings
- NOCO was ahead of Projecta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands in New Zealand moved from 32.1% to 29.8%, and its estimated monthly branded searches moved from 800 to 980.
- Across the 12 months ending September 2026, Projecta’s share of searches among jump starter brands in New Zealand moved from 18.9% to 13.1%, and its estimated monthly branded searches moved from 470 to 430.
How did search popularity change for New Zealand jump starter brands in September 2026?
2 changes
In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%.
In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NOCO’s and Projecta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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