Brandwave

Anker vs Stanley:Which is more popular?

In September 2026, Anker had more branded searches than Stanley among jump starter brands in New Zealand. Anker had about 1,760 branded searches, while Stanley had 110. Anker made up 53.5% of all jump starter brand searches we track, and Stanley accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about jump starter brands, neither Anker nor Stanley appeared in any of the four answers.

Among jump starter brands in New Zealand in September 2026

Who do people search for more?

Anker, about 16 searches for every 1 for Stanley

Anker 1.8K searchesStanley 110 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Anker in 0 of 4Stanley in 0 of 4

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Top jump starter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Anker nor Stanley showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NOCO1st
  2. Projecta2nd
  3. GOOLOO3rd
  4. Anker–
  5. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOCO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Projecta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GOOLOO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about jump starter brands

4 answers
  • Asked ChatGPT

    “Which jump starter brand should I buy in New Zealand?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO
  • Asked ChatGPT

    “What are the best jump starter brands in New Zealand?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO
  • Asked ChatGPT

    “What's the best jump starter brand in New Zealand for a flat battery?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO
  • Searched Google, AI Overview

    “jump starter nz”

    1. Searched Google, AI Overview

      “portable jump starter nz”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Anker or Stanley more popular in search?

    This chart shows how often people search Google for Anker and Stanley by name. Each line represents a brand's share of searches for all five jump starter brands we track, month by month, from searches in New Zealand.

    Anker and Stanley among jump starter brands in New Zealand, by month

    Share of searches by month for Anker, Stanley. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAnkerNOCOProjectaStanleyGOOLOO
    Oct 202544.2%32.1%18.9%4.4%0.4%
    Nov 202545.6%34.6%14.4%4.2%1.1%
    Dec 202546.4%33.1%16.3%3.4%0.76%
    Jan 202645.3%32.6%16.1%5.2%0.75%
    Feb 202643.2%34.9%18.3%3.1%0.44%
    Mar 202646.3%31.4%18.4%3.5%0.39%
    Apr 202643.8%36.2%15.8%3.4%0.75%
    May 202644%37.1%16.6%1.9%0.39%
    Jun 202641.5%38.9%17.1%1.8%0.73%
    Jul 202641.3%37.2%17.8%3%0.67%
    Aug 202645.6%33.4%17.5%2.8%0.63%
    Sep 202653.5%29.8%13.1%3.3%0.3%

    How has the Anker and Stanley comparison changed over the last 12 months?

    3 findings
    • Anker was ahead of Stanley in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Anker’s share of searches among jump starter brands in New Zealand moved from 44.2% to 53.5%, and its estimated monthly branded searches moved from 1.1K to 1.8K.
    • Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand moved from 4.4% to 3.3%, and its estimated monthly branded searches held steady at 110.

    How did search popularity change for New Zealand jump starter brands in September 2026?

    2 changes
    1. In September 2026, Anker gained share of searches among jump starter brands in New Zealand, from 45.6% to 53.5%.

    2. In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Anker’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Anker

    3 branded search terms

    • anker
    • anker nano
    • anker nebula

    Stanley

    1 branded search term

    • stanley wheelbarrow

    How the Brand Demand Index is measured

    Other head-to-heads among jump starter brands

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    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.