Projecta vs Stanley:Which is more popular?
In September 2026, Projecta had more branded searches than Stanley among jump starter brands in New Zealand. Projecta had about 430 branded searches, while Stanley had 110. Projecta made up 13.1% of all jump starter brand searches we track, and Stanley accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about jump starter brands, Projecta appeared in three of the four answers and Stanley in none.
Who do people search for more?
Projecta, about 4 searches for every 1 for Stanley
Who does AI mention more?
Projecta, mentioned in 3 of 4 answers, Stanley in 0
Who does AI recommend more?
Projecta, the only one of the two named
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Top jump starter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Projecta was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stanley did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NOCO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Projecta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GOOLOO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jump starter brands
4 answers
Asked ChatGPT
“Which jump starter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jump starter brands in New Zealand?”
Asked ChatGPT
“What's the best jump starter brand in New Zealand for a flat battery?”
Searched Google, AI Overview
“jump starter nz”
Searched Google, AI Overview
“portable jump starter nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Projecta or Stanley more popular in search?
This chart shows how often people search Google for Projecta and Stanley by name. Each line represents a brand's share of searches for all five jump starter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Projecta, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anker | NOCO | Projecta | Stanley | GOOLOO |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 32.1% | 18.9% | 4.4% | 0.4% |
| Nov 2025 | 45.6% | 34.6% | 14.4% | 4.2% | 1.1% |
| Dec 2025 | 46.4% | 33.1% | 16.3% | 3.4% | 0.76% |
| Jan 2026 | 45.3% | 32.6% | 16.1% | 5.2% | 0.75% |
| Feb 2026 | 43.2% | 34.9% | 18.3% | 3.1% | 0.44% |
| Mar 2026 | 46.3% | 31.4% | 18.4% | 3.5% | 0.39% |
| Apr 2026 | 43.8% | 36.2% | 15.8% | 3.4% | 0.75% |
| May 2026 | 44% | 37.1% | 16.6% | 1.9% | 0.39% |
| Jun 2026 | 41.5% | 38.9% | 17.1% | 1.8% | 0.73% |
| Jul 2026 | 41.3% | 37.2% | 17.8% | 3% | 0.67% |
| Aug 2026 | 45.6% | 33.4% | 17.5% | 2.8% | 0.63% |
| Sep 2026 | 53.5% | 29.8% | 13.1% | 3.3% | 0.3% |
How has the Projecta and Stanley comparison changed over the last 12 months?
3 findings
- Projecta was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Projecta’s share of searches among jump starter brands in New Zealand moved from 18.9% to 13.1%, and its estimated monthly branded searches moved from 470 to 430.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand moved from 4.4% to 3.3%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand jump starter brands in September 2026?
2 changes
In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.
In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Projecta’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jump starter brands
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