Brandwave

NOCO vs Stanley:Which is more popular?

In September 2026, NOCO had more branded searches than Stanley among jump starter brands in New Zealand. NOCO had about 980 branded searches, while Stanley had 110. NOCO made up 29.8% of all jump starter brand searches we track, and Stanley accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about jump starter brands, NOCO appeared in three of the four answers and Stanley in none.

Among jump starter brands in New Zealand in September 2026

Who do people search for more?

NOCO, about 9 searches for every 1 for Stanley

NOCO 980 searchesStanley 110 searches

Who does AI mention more?

NOCO, mentioned in 3 of 4 answers, Stanley in 0

NOCO in 3 of 4Stanley in 0 of 4

Who does AI recommend more?

NOCO, the only one of the two named

NOCO first in 3Stanley never named

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Top jump starter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NOCO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stanley did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NOCO1st
  2. Projecta2nd
  3. GOOLOO3rd
  4. Anker–
  5. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOCO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Projecta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GOOLOO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about jump starter brands

4 answers

  • Asked ChatGPT

    “Which jump starter brand should I buy in New Zealand?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO

  • Asked ChatGPT

    “What are the best jump starter brands in New Zealand?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO

  • Asked ChatGPT

    “What's the best jump starter brand in New Zealand for a flat battery?”

    1. 1NOCO
    2. 2Projecta
    3. 3GOOLOO

  • Searched Google, AI Overview

    “jump starter nz”

    1. Searched Google, AI Overview

      “portable jump starter nz”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is NOCO or Stanley more popular in search?

    This chart shows how often people search Google for NOCO and Stanley by name. Each line represents a brand's share of searches for all five jump starter brands we track, month by month, from searches in New Zealand.

    NOCO and Stanley among jump starter brands in New Zealand, by month

    Share of searches by month for NOCO, Stanley. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAnkerNOCOProjectaStanleyGOOLOO
    Oct 202544.2%32.1%18.9%4.4%0.4%
    Nov 202545.6%34.6%14.4%4.2%1.1%
    Dec 202546.4%33.1%16.3%3.4%0.76%
    Jan 202645.3%32.6%16.1%5.2%0.75%
    Feb 202643.2%34.9%18.3%3.1%0.44%
    Mar 202646.3%31.4%18.4%3.5%0.39%
    Apr 202643.8%36.2%15.8%3.4%0.75%
    May 202644%37.1%16.6%1.9%0.39%
    Jun 202641.5%38.9%17.1%1.8%0.73%
    Jul 202641.3%37.2%17.8%3%0.67%
    Aug 202645.6%33.4%17.5%2.8%0.63%
    Sep 202653.5%29.8%13.1%3.3%0.3%

    How has the NOCO and Stanley comparison changed over the last 12 months?

    3 findings
    • NOCO was ahead of Stanley in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands in New Zealand moved from 32.1% to 29.8%, and its estimated monthly branded searches moved from 800 to 980.
    • Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand moved from 4.4% to 3.3%, and its estimated monthly branded searches held steady at 110.

    How did search popularity change for New Zealand jump starter brands in September 2026?

    2 changes

    1. In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.

    2. In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using NOCO’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    NOCO

    2 branded search terms

    • noco
    • noco jump starter

    Stanley

    1 branded search term

    • stanley wheelbarrow

    How the Brand Demand Index is measured

    Other head-to-heads among jump starter brands

    Creator with pink hair and a pink jacket

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