How popular isStanley?
In September 2026, people searched for Stanley by name about 110 times in New Zealand, about the same as the previous year. These searches made up 4.6% of all New Zealand wheelbarrow brand searches, placing Stanley third out of four brands. When we asked both ChatGPT and Google AI Overviews about wheelbarrow brands, Stanley did not appear in any of the answers.
Stanley is the third most searched of 4 competitors and not listed in any AI answer.
- New Zealand WheelbarrowsShare of searches 79.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
KelsoShare of searches 13.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
StanleyShare of searches 4.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- Mighty CartsShare of searches 1.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
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Top wheelbarrow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Stanley did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Zealand Wheelbarrows4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mighty Carts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kelso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wheelbarrow brands
4 answers
Asked ChatGPT
“Which wheelbarrow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wheelbarrow brands in New Zealand?”
Asked ChatGPT
“What's the best wheelbarrow brand in New Zealand for garden jobs?”
Searched Google, AI Overview
“wheelbarrow nz”
Searched Google, AI Overview
“garden wheelbarrow”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wheelbarrow brands compete with Stanley?
Share of searches by month for New Zealand Wheelbarrows, Kelso, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Zealand Wheelbarrows | Kelso | Stanley | Mighty Carts |
|---|---|---|---|---|
| Oct 2025 | 71.4% | 21.9% | 4.9% | 1.8% |
| Nov 2025 | 69.3% | 21.2% | 4.8% | 4.8% |
| Dec 2025 | 69.5% | 18.2% | 4.8% | 7.5% |
| Jan 2026 | 63.7% | 24% | 6.9% | 5.4% |
| Feb 2026 | 64.9% | 26% | 4.5% | 4.5% |
| Mar 2026 | 73.9% | 19.3% | 5.1% | 1.7% |
| Apr 2026 | 73.4% | 18.6% | 5.1% | 2.8% |
| May 2026 | 73% | 22.5% | 2.8% | 1.7% |
| Jun 2026 | 74.1% | 20% | 3.7% | 2.2% |
| Jul 2026 | 73.4% | 18.6% | 5.1% | 2.8% |
| Aug 2026 | 78.4% | 13.7% | 4.4% | 3.4% |
| Sep 2026 | 79.8% | 13.9% | 4.6% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.8% | 1.9K | +18.8% | +1.4 points | |
| 2, held 2nd | 13.9% | 330 | +17.9% | +0.1 points | |
| 3, held 3rd | 4.6% | 110 | +22.2% | +0.2 points | |
| 4, held 4th | 1.7% | 40 | -42.9% | -1.8 points |
79.8%
Held 1st. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.4 points.
2.
Kelso13.9%
Held 2nd. 330 estimated branded searches, +17.9% vs prior month. Share +0.1 points.
3.
Stanley4.6%
Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share +0.2 points.
1.7%
Held 4th. 40 estimated branded searches, -42.9% vs prior month. Share -1.8 points.
Compare popularity between Stanley and its closest rivals
Every comparison with Stanley
21 comparisons
- Kelso vs Stanley
- New Zealand Wheelbarrows vs Stanley
- Bahco vs Stanley
- DeWalt vs Stanley
- GearWrench vs Stanley
- Irwin vs Stanley
- Kincrome vs Stanley
- Knipex vs Stanley
- Makita vs Stanley
- Milwaukee vs Stanley
- Sidchrome vs Stanley
- Stahlwille vs Stanley
- Stanley vs Stanley
- Stanley vs Tactix
- Stanley vs Teng Tools
- Stanley vs Wera
- Stanley vs Wiha
- Anker vs Stanley
- NOCO vs Stanley
- Projecta vs Stanley
- Mighty Carts vs Stanley
How has branded search demand for Stanley changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in New Zealand held steady at 110.
- Across the 12 months ending September 2026, Stanley’s share of searches among wheelbarrow brands in New Zealand peaked at 6.9% in January 2026 and was lowest at 2.8% in May 2026.
How did search popularity change for New Zealand wheelbarrow brands in September 2026?
3 changes
In September 2026, New Zealand Wheelbarrows gained share of searches among wheelbarrow brands in New Zealand, from 78.4% to 79.8%.
In September 2026, Mighty Carts lost share of searches among wheelbarrow brands in New Zealand, from 3.4% to 1.7%.
Estimated monthly branded searches for Kelso in New Zealand fell 32.7% over 12 measured months, from 490 to 330 in September 2026.
How are Stanley’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stanley wheelbarrow
Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stanley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Toolbox brands | 6th of 6 | 0.29% | Show ranking |
| Hand tool brands | 12th of 12 | 0.94% | Show ranking |
| Jump starter brands | 4th of 5 | 3.3% | Show ranking |
| Wheelbarrow brands | 3rd of 4 | 4.6% | Shown above |
Is Stanley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.