Kelso vs Stanley:Which is more popular?
In September 2026, Kelso had more branded searches than Stanley among wheelbarrow brands in New Zealand. Kelso had about 330 branded searches, while Stanley had 110. Kelso made up 13.9% of all wheelbarrow brand searches we track, and Stanley accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about wheelbarrow brands, neither Kelso nor Stanley appeared in any of the four answers.
Who do people search for more?
Kelso, about 3 searches for every 1 for Stanley
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top wheelbarrow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Kelso nor Stanley showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Zealand Wheelbarrows4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mighty Carts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kelso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wheelbarrow brands
4 answers
Asked ChatGPT
“Which wheelbarrow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wheelbarrow brands in New Zealand?”
Asked ChatGPT
“What's the best wheelbarrow brand in New Zealand for garden jobs?”
Searched Google, AI Overview
“wheelbarrow nz”
Searched Google, AI Overview
“garden wheelbarrow”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kelso or Stanley more popular in search?
This chart shows how often people search Google for Kelso and Stanley by name. Each line represents a brand's share of searches for all four wheelbarrow brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kelso, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Zealand Wheelbarrows | Kelso | Stanley | Mighty Carts |
|---|---|---|---|---|
| Oct 2025 | 71.4% | 21.9% | 4.9% | 1.8% |
| Nov 2025 | 69.3% | 21.2% | 4.8% | 4.8% |
| Dec 2025 | 69.5% | 18.2% | 4.8% | 7.5% |
| Jan 2026 | 63.7% | 24% | 6.9% | 5.4% |
| Feb 2026 | 64.9% | 26% | 4.5% | 4.5% |
| Mar 2026 | 73.9% | 19.3% | 5.1% | 1.7% |
| Apr 2026 | 73.4% | 18.6% | 5.1% | 2.8% |
| May 2026 | 73% | 22.5% | 2.8% | 1.7% |
| Jun 2026 | 74.1% | 20% | 3.7% | 2.2% |
| Jul 2026 | 73.4% | 18.6% | 5.1% | 2.8% |
| Aug 2026 | 78.4% | 13.7% | 4.4% | 3.4% |
| Sep 2026 | 79.8% | 13.9% | 4.6% | 1.7% |
How has the Kelso and Stanley comparison changed over the last 12 months?
3 findings
- Kelso was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kelso’s share of searches among wheelbarrow brands in New Zealand moved from 21.9% to 13.9%, and its estimated monthly branded searches moved from 490 to 330.
- Across the 12 months ending September 2026, Stanley’s share of searches among wheelbarrow brands in New Zealand moved from 4.9% to 4.6%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand wheelbarrow brands in September 2026?
1 change
Estimated monthly branded searches for Kelso in New Zealand fell 32.7% over 12 measured months, from 490 to 330 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kelso’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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