Brandwave

Mighty Carts vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than Mighty Carts among wheelbarrow brands in New Zealand. Stanley had about 110 branded searches, while Mighty Carts had 40. Stanley made up 4.6% of all wheelbarrow brand searches we track, and Mighty Carts accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about wheelbarrow brands, Mighty Carts appeared in two of the four answers and Stanley in none.

Among wheelbarrow brands in New Zealand in September 2026

Who do people search for more?

Stanley, about 3 searches for every 1 for Mighty Carts

Stanley 110 searchesMighty Carts 40 searches

Who does AI mention more?

Mighty Carts, mentioned in 2 of 4 answers, Stanley in 0

Mighty Carts in 2 of 4Stanley in 0 of 4

Who does AI recommend more?

Mighty Carts, the only one of the two named

Mighty Carts first in 2Stanley never named

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Top wheelbarrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mighty Carts was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Stanley did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Zealand Wheelbarrows1st
  2. Mighty Carts2nd
  3. Kelso–
  4. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Wheelbarrows4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mighty Carts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelso0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wheelbarrow brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mighty Carts or Stanley more popular in search?

This chart shows how often people search Google for Mighty Carts and Stanley by name. Each line represents a brand's share of searches for all four wheelbarrow brands we track, month by month, from searches in New Zealand.

Mighty Carts and Stanley among wheelbarrow brands in New Zealand, by month

Share of searches by month for Stanley, Mighty Carts. The figures are in the table below the chart.

View monthly share of searches table
MonthNew Zealand WheelbarrowsKelsoStanleyMighty Carts
Oct 202571.4%21.9%4.9%1.8%
Nov 202569.3%21.2%4.8%4.8%
Dec 202569.5%18.2%4.8%7.5%
Jan 202663.7%24%6.9%5.4%
Feb 202664.9%26%4.5%4.5%
Mar 202673.9%19.3%5.1%1.7%
Apr 202673.4%18.6%5.1%2.8%
May 202673%22.5%2.8%1.7%
Jun 202674.1%20%3.7%2.2%
Jul 202673.4%18.6%5.1%2.8%
Aug 202678.4%13.7%4.4%3.4%
Sep 202679.8%13.9%4.6%1.7%

How has the Mighty Carts and Stanley comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mighty Carts took it in December 2025, Stanley took it in January 2026.
  • Across the 12 months ending September 2026, Mighty Carts’ share of searches among wheelbarrow brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 40.
  • Across the 12 months ending September 2026, Stanley’s share of searches among wheelbarrow brands in New Zealand moved from 4.9% to 4.6%, and its estimated monthly branded searches held steady at 110.

How did search popularity change for New Zealand wheelbarrow brands in September 2026?

1 change
  1. In September 2026, Mighty Carts lost share of searches among wheelbarrow brands in New Zealand, from 3.4% to 1.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mighty Carts’ and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mighty Carts

1 branded search term

  • mighty carts

Stanley

1 branded search term

  • stanley wheelbarrow

How the Brand Demand Index is measured

Other head-to-heads among wheelbarrow brands

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