GOOLOO vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than GOOLOO among jump starter brands in New Zealand. Stanley had about 110 branded searches, while GOOLOO had 10. Stanley made up 3.3% of all jump starter brand searches we track, and GOOLOO accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about jump starter brands, GOOLOO appeared in three of the four answers and Stanley in none.
Who do people search for more?
Stanley, about 11 searches for every 1 for GOOLOO
Who does AI mention more?
GOOLOO, mentioned in 3 of 4 answers, Stanley in 0
Who does AI recommend more?
GOOLOO, the only one of the two named
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Top jump starter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, GOOLOO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stanley did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NOCO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Projecta3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- GOOLOO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jump starter brands
4 answers
Asked ChatGPT
“Which jump starter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jump starter brands in New Zealand?”
Asked ChatGPT
“What's the best jump starter brand in New Zealand for a flat battery?”
Searched Google, AI Overview
“jump starter nz”
Searched Google, AI Overview
“portable jump starter nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is GOOLOO or Stanley more popular in search?
This chart shows how often people search Google for GOOLOO and Stanley by name. Each line represents a brand's share of searches for all five jump starter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley, GOOLOO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anker | NOCO | Projecta | Stanley | GOOLOO |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 32.1% | 18.9% | 4.4% | 0.4% |
| Nov 2025 | 45.6% | 34.6% | 14.4% | 4.2% | 1.1% |
| Dec 2025 | 46.4% | 33.1% | 16.3% | 3.4% | 0.76% |
| Jan 2026 | 45.3% | 32.6% | 16.1% | 5.2% | 0.75% |
| Feb 2026 | 43.2% | 34.9% | 18.3% | 3.1% | 0.44% |
| Mar 2026 | 46.3% | 31.4% | 18.4% | 3.5% | 0.39% |
| Apr 2026 | 43.8% | 36.2% | 15.8% | 3.4% | 0.75% |
| May 2026 | 44% | 37.1% | 16.6% | 1.9% | 0.39% |
| Jun 2026 | 41.5% | 38.9% | 17.1% | 1.8% | 0.73% |
| Jul 2026 | 41.3% | 37.2% | 17.8% | 3% | 0.67% |
| Aug 2026 | 45.6% | 33.4% | 17.5% | 2.8% | 0.63% |
| Sep 2026 | 53.5% | 29.8% | 13.1% | 3.3% | 0.3% |
How has the GOOLOO and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of GOOLOO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GOOLOO’s share of searches among jump starter brands in New Zealand moved from 0.4% to 0.3%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand moved from 4.4% to 3.3%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand jump starter brands in September 2026?
1 change
In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GOOLOO’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jump starter brands
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