Brandwave

How popular isSpotless Cleaning?

In September 2026, people searched for Spotless Cleaning by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 1.8% of all New Zealand home cleaning service searches, placing Spotless Cleaning tenth out of ten services. When we asked both ChatGPT and Google AI Overviews about home cleaning services, Spotless Cleaning did not appear in any of the answers.

Search and AI answers in September 2026

Spotless Cleaning is the tenth most searched of 10 competitors and not listed in any AI answer.

  1. CrestCleanShare of searches 36.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Absolute DomesticsShare of searches 14.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Jim's CleaningShare of searches 12.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Icon CleanShare of searches 9.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Spotless CleaningShare of searches 1.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Spotless Cleaning did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which home cleaning services compete with Spotless Cleaning?

Spotless Cleaning against home cleaning services in New Zealand, by month

Share of searches by month for CrestClean, Absolute Domestics, Jim's Cleaning, Icon Clean, Cleaning Buddies, Clean for Good, Cleantastic, Maid2Match, Spruce, Spotless Cleaning. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

  1. 1.CrestClean

    36.9%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Absolute Domestics

    14.8%

    Held 2nd. 400 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Jim's Cleaning

    12.2%

    Held 3rd. 330 estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Icon Clean

    9.6%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Cleaning Buddies

    6.3%

    Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share +1.3 points.

  6. 6.Clean for Good

    5.2%

    Moved from 5th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.9 points.

  7. 7.Cleantastic

    5.2%

    Held 7th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Maid2Match

    4.1%

    Moved from 9th to 8th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Spruce

    4.1%

    Moved from 10th to 9th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Spotless Cleaning

    1.8%

    Moved from 8th to 10th. 50 estimated branded searches, -64.3% vs prior month. Share -3.2 points.

Compare popularity between Spotless Cleaning and its closest rivals

Every comparison with Spotless Cleaning

9 comparisons

How has branded search demand for Spotless Cleaning changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spotless Cleaning in New Zealand fell from 70 to 50.
  • Across the 12 months ending September 2026, Spotless Cleaning’s share of searches among home cleaning services in New Zealand peaked at 5% in August 2026 and was lowest at 1.5% in November 2025.
  • Across the 12 months ending September 2026, Spotless Cleaning fell from 9th to 10th among home cleaning services in New Zealand.

How did search popularity change for New Zealand home cleaning services in September 2026?

6 changes

  1. In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches.

  2. In September 2026, CrestClean gained share of searches among home cleaning services in New Zealand, from 35.7% to 36.9%.

  3. In September 2026, Spotless Cleaning lost share of searches among home cleaning services in New Zealand, from 5% to 1.8%.

  4. In September 2026, Clean for Good lost share of searches among home cleaning services in New Zealand, from 6.1% to 5.2%.

  5. Cleantastic’s share of searches among home cleaning services in New Zealand has gained ground for 3 months in a row, from 3.7% to 5.2% in September 2026.

  6. In September 2026, Maid2Match rose from 9th to 8th among home cleaning services in New Zealand.

How are Spotless Cleaning’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spotless Cleaning’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spotless cleaning

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How the Brand Demand Index is measured

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