How popular isSpruce?
In September 2026, people searched for Spruce by name about 110 times in New Zealand, a 21.4% decrease from the previous year. These searches made up 4.1% of all New Zealand home cleaning service searches, placing Spruce ninth out of ten services. When we asked both ChatGPT and Google AI Overviews about home cleaning services, Spruce appeared in all answers and was the third most recommended of the ten.
Spruce is the ninth most searched of 10 competitors and the third most recommended in AI answers.
CrestCleanShare of searches 36.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Absolute DomesticsShare of searches 14.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Jim's CleaningShare of searches 12.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Icon CleanShare of searches 9.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st- SpruceShare of searches 4.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top home cleaning services in ChatGPT and Google AI Overviews
In three ChatGPT questions, Spruce appeared in all three answers. Spruce is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spruce3 of 3Named in 3 of 3 ChatGPT answers
- Icon Clean2 of 3Named in 2 of 3 ChatGPT answers
Cleaning Buddies2 of 3Named in 2 of 3 ChatGPT answers
Clean for Good2 of 3Named in 2 of 3 ChatGPT answers- Absolute Domestics1 of 3Named in 1 of 3 ChatGPT answers
Maid2Match1 of 3Named in 1 of 3 ChatGPT answers- CrestClean0 of 3Named in 0 of 3 ChatGPT answers
- Jim's Cleaning0 of 3Named in 0 of 3 ChatGPT answers
Cleantastic0 of 3Named in 0 of 3 ChatGPT answers
Spotless Cleaning0 of 3Named in 0 of 3 ChatGPT answers
See every answer about home cleaning services
3 answers
Asked ChatGPT
“Which home cleaning service should I hire in New Zealand?”
Asked ChatGPT
“What are the best home cleaning services in New Zealand?”
Asked ChatGPT
“What's the best home cleaning service in New Zealand for regular house cleaning?”
Searched Google, AI Overview
“house cleaning nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cleaning franchise nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which home cleaning services compete with Spruce?
Share of searches by month for CrestClean, Absolute Domestics, Jim's Cleaning, Icon Clean, Cleaning Buddies, Clean for Good, Cleantastic, Maid2Match, Spruce. The figures are in the table below the chart.
View monthly share of searches table
| Month | CrestClean | Absolute Domestics | Jim's Cleaning | Icon Clean | Cleaning Buddies | Clean for Good | Cleantastic | Maid2Match | Spruce | Spotless Cleaning |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 15.1% | 26.5% | 6.5% | 4.3% | 4.3% | 5.2% | 0.62% | 4.3% | 2.2% |
| Nov 2025 | 39.5% | 14.9% | 19.5% | 5.2% | 5.2% | 5.2% | 4.3% | 0.61% | 4.3% | 1.5% |
| Dec 2025 | 34.2% | 16.4% | 17.8% | 7.2% | 7.2% | 5.8% | 3.8% | 0.34% | 4.8% | 2.4% |
| Jan 2026 | 39.3% | 18.1% | 15.7% | 5.1% | 6.3% | 6.3% | 3.3% | 0.3% | 3.3% | 2.1% |
| Feb 2026 | 35.7% | 17.5% | 14.6% | 6.1% | 5% | 7.5% | 5% | 0.36% | 5% | 3.2% |
| Mar 2026 | 33% | 19.8% | 13.2% | 6.9% | 5.6% | 4.6% | 4.6% | 3.6% | 5.6% | 3% |
| Apr 2026 | 36.9% | 18.1% | 12.2% | 7.7% | 6.3% | 6.3% | 4.1% | 3.3% | 3.3% | 1.8% |
| May 2026 | 36.4% | 17.8% | 12% | 7.6% | 7.6% | 4% | 6.2% | 1.5% | 5.1% | 1.8% |
| Jun 2026 | 33.4% | 16.1% | 13.4% | 10.7% | 7% | 4.7% | 3.7% | 4% | 4.7% | 2.3% |
| Jul 2026 | 35.5% | 17.4% | 11.7% | 7.4% | 9.2% | 6% | 3.9% | 2.5% | 3.9% | 2.5% |
| Aug 2026 | 35.7% | 14.3% | 11.8% | 9.3% | 5% | 6.1% | 5% | 3.9% | 3.9% | 5% |
| Sep 2026 | 36.9% | 14.8% | 12.2% | 9.6% | 6.3% | 5.2% | 5.2% | 4.1% | 4.1% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 1K | 0% | +1.2 points | |
| 2, held 2nd | 14.8% | 400 | 0% | +0.5 points | |
| 3, held 3rd | 12.2% | 330 | 0% | +0.4 points | |
| 4, held 4th | 9.6% | 260 | 0% | +0.3 points | |
| 5, moved from 6th to 5th | 6.3% | 170 | +21.4% | +1.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.2% | 140 | -17.6% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.2% | 140 | 0% | +0.2 points | |
| 8, moved from 9th to 8th | 4.1% | 110 | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 10th to 9th | 4.1% | 110 | 0% | +0.1 pointsmoved from 10th to 9th | |
| 10, moved from 8th to 10th | 1.8% | 50 | -64.3% | -3.2 pointsmoved from 8th to 10th |
36.9%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +1.2 points.
14.8%
Held 2nd. 400 estimated branded searches, 0% vs prior month. Share +0.5 points.
12.2%
Held 3rd. 330 estimated branded searches, 0% vs prior month. Share +0.4 points.
9.6%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.3 points.
6.3%
Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share +1.3 points.
5.2%
Moved from 5th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.9 points.
5.2%
Held 7th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.
4.1%
Moved from 9th to 8th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Spruce
4.1%
Moved from 10th to 9th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.8%
Moved from 8th to 10th. 50 estimated branded searches, -64.3% vs prior month. Share -3.2 points.
Compare popularity between Spruce and its closest rivals
Every comparison with Spruce
9 comparisons
How has branded search demand for Spruce changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spruce in New Zealand fell from 140 to 110.
- Across the 12 months ending September 2026, Spruce’s share of searches among home cleaning services in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.3% in April 2026.
- Across the 12 months ending September 2026, Spruce fell from 8th to 9th among home cleaning services in New Zealand.
How did search popularity change for New Zealand home cleaning services in September 2026?
6 changes
In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches.
In September 2026, CrestClean gained share of searches among home cleaning services in New Zealand, from 35.7% to 36.9%.
In September 2026, Spotless Cleaning lost share of searches among home cleaning services in New Zealand, from 5% to 1.8%.
In September 2026, Clean for Good lost share of searches among home cleaning services in New Zealand, from 6.1% to 5.2%.
Cleantastic’s share of searches among home cleaning services in New Zealand has gained ground for 3 months in a row, from 3.7% to 5.2% in September 2026.
In September 2026, Maid2Match rose from 9th to 8th among home cleaning services in New Zealand.
How are Spruce’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spruce’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spruce cleaning
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Is Spruce your brand?
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