Brandwave

Absolute Domestics vs Spruce:Which is more popular?

In September 2026, Absolute Domestics had more branded searches than Spruce among home cleaning services in New Zealand. Absolute Domestics had about 400 branded searches, while Spruce had 110. Absolute Domestics made up 14.8% of all home cleaning service searches we track, and Spruce accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Spruce appeared in all three answers and Absolute Domestics in one. Spruce was mentioned before Absolute Domestics in two out of three answers.

Among home cleaning services in New Zealand in September 2026

Who do people search for more?

Absolute Domestics, about 4 searches for every 1 for Spruce

Absolute Domestics 400 searchesSpruce 110 searches

Who does AI mention more?

Spruce, mentioned in every answer we collected

Spruce in 3 of 3Absolute Domestics in 1 of 3

Who does AI recommend more?

Spruce, named ahead of Absolute Domestics in 2 of 3 answers

Spruce first in 2Absolute Domestics first in 1

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Spruce appeared in all three answers. Absolute Domestics was mentioned in one out of three: in one of the three ChatGPT answers. Spruce was listed before Absolute Domestics in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Absolute Domestics or Spruce more popular in search?

This chart shows how often people search Google for Absolute Domestics and Spruce by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.

Absolute Domestics and Spruce among home cleaning services in New Zealand, by month

Share of searches by month for Absolute Domestics, Spruce. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

How has the Absolute Domestics and Spruce comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home cleaning services in September 2026?

2 changes

  1. In September 2026, Spruce rose from 10th to 9th among home cleaning services in New Zealand.

  2. Estimated monthly branded searches for Absolute Domestics in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Absolute Domestics’ and Spruce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absolute Domestics

3 branded search terms

  • absolute domestics
  • absolute domestics cleaners
  • absolutedomestics

Spruce

1 branded search term

  • spruce cleaning

How the Brand Demand Index is measured

Other head-to-heads among home cleaning services

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