Brandwave

Absolute Domestics vs Icon Clean:Which is more popular?

In September 2026, Absolute Domestics had more branded searches than Icon Clean among home cleaning services in New Zealand. Absolute Domestics had about 400 branded searches, while Icon Clean had 260. Absolute Domestics made up 14.8% of all home cleaning service searches we track, and Icon Clean accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Icon Clean appeared in two of the three answers and Absolute Domestics in one. Icon Clean was mentioned before Absolute Domestics in two out of three answers.

Among home cleaning services in New Zealand in September 2026

Who do people search for more?

Absolute Domestics, about 54% more searches than Icon Clean

Absolute Domestics 400 searchesIcon Clean 260 searches

Who does AI mention more?

Icon Clean, mentioned in 2 of 3 answers, Absolute Domestics in 1

Icon Clean in 2 of 3Absolute Domestics in 1 of 3

Who does AI recommend more?

Icon Clean, named ahead of Absolute Domestics in 2 of 3 answers

Icon Clean first in 2Absolute Domestics first in 1

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Icon Clean was mentioned in two out of three: in two of the three ChatGPT answers. Absolute Domestics was mentioned in one out of three: in one of the three ChatGPT answers. Icon Clean was listed before Absolute Domestics in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Absolute Domestics or Icon Clean more popular in search?

This chart shows how often people search Google for Absolute Domestics and Icon Clean by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.

Absolute Domestics and Icon Clean among home cleaning services in New Zealand, by month

Share of searches by month for Absolute Domestics, Icon Clean. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

How has the Absolute Domestics and Icon Clean comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home cleaning services in September 2026?

2 changes

  1. Estimated monthly branded searches for Icon Clean in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  2. Estimated monthly branded searches for Absolute Domestics in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Absolute Domestics’ and Icon Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absolute Domestics

3 branded search terms

  • absolute domestics
  • absolute domestics cleaners
  • absolutedomestics

Icon Clean

1 branded search term

  • icon clean

How the Brand Demand Index is measured

Other head-to-heads among home cleaning services

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