How popular isAbsolute Domestics in search?
In August 2026, there were an estimated 520 branded searches for Absolute Domestics in New Zealand which is down 18.8% over the last 11 months. Absolute Domestics holds 17.9% estimated Share of Search among New Zealand home cleaning services and is ranked 3rd of 5 competitors for search popularity.
CrestClean44.8%
Jim's Cleaning25.9%
Absolute Domestics17.9%
Maid2Match6.6%
Spotless Cleaning4.8%
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Which home cleaning services compete with Absolute Domestics?
Share of Search by month for CrestClean, Jim's Cleaning, Absolute Domestics, Maid2Match, Spotless Cleaning. The figures are in the table below the chart.
View monthly share of search table
| Month | CrestClean | Jim's Cleaning | Absolute Domestics | Maid2Match | Spotless Cleaning |
|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 46.4% | 17.2% | 0.8% | 1.9% |
| Nov 2025 | 43.4% | 36% | 18.7% | 0.55% | 1.4% |
| Dec 2025 | 40.4% | 35.4% | 21.5% | 0.34% | 2.4% |
| Jan 2026 | 44.4% | 31.7% | 21.6% | 0.29% | 2% |
| Feb 2026 | 42.7% | 31.5% | 22.4% | 0.35% | 3.1% |
| Mar 2026 | 39.7% | 29.4% | 23.8% | 4.4% | 2.8% |
| Apr 2026 | 42.1% | 28.9% | 22.1% | 5% | 1.8% |
| May 2026 | 45.3% | 27.7% | 23.4% | 1.8% | 1.8% |
| Jun 2026 | 42% | 29.8% | 19.3% | 6.6% | 2.3% |
| Jul 2026 | 44.3% | 27.5% | 20.4% | 5.4% | 2.5% |
| Aug 2026 | 44.8% | 25.9% | 17.9% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 1.3K | +4.8% | +0.5 points | |
| 2, held 2nd | 25.9% | 750 | -2.6% | -1.6 points | |
| 3, held 3rd | 17.9% | 520 | -8.8% | -2.4 points | |
| 4, held 4th | 6.6% | 190 | +26.7% | +1.2 points | |
| 5, held 5th | 4.8% | 140 | +100% | +2.3 points |
44.8%
held 1st · 1.3K estimated branded searches · +4.8% vs prior month · +0.5 points
25.9%
held 2nd · 750 estimated branded searches · -2.6% vs prior month · -1.6 points
17.9%
held 3rd · 520 estimated branded searches · -8.8% vs prior month · -2.4 points
6.6%
held 4th · 190 estimated branded searches · +26.7% vs prior month · +1.2 points
4.8%
held 5th · 140 estimated branded searches · +100% vs prior month · +2.3 points
Compare search popularity between Absolute Domestics and its closest rivals
How has branded search demand for Absolute Domestics changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Absolute Domestics in New Zealand fell from 640 to 520.
- Across the 11 months ending August 2026, Absolute Domestics’ estimated Share of Search among home cleaning services in New Zealand increased from 17.2% to 17.9%.
- Across the 11 months ending August 2026, Absolute Domestics’ estimated Share of Search among home cleaning services in New Zealand peaked at 23.8% in March 2026 and was lowest at 17.2% in October 2025.
How did search popularity change for New Zealand home cleaning services in August 2026?
5 changes

In August 2026, Spotless Cleaning gained estimated Share of Search among home cleaning services in New Zealand, from 2.5% to 4.8%.

In August 2026, Maid2Match gained estimated Share of Search among home cleaning services in New Zealand, from 5.4% to 6.6%.
In August 2026, CrestClean gained estimated Share of Search among home cleaning services in New Zealand, from 44.3% to 44.8%.

In August 2026, Absolute Domestics lost estimated Share of Search among home cleaning services in New Zealand, from 20.4% to 17.9%.

In August 2026, Jim's Cleaning lost estimated Share of Search among home cleaning services in New Zealand, from 27.5% to 25.9%.
How is Absolute Domestics measured?
Brandwave collects information about searches that people make online using Absolute Domestics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- absolute domestics
- absolute domestics cleaners
- absolute domestics near me
- absolute domestics nz
- absolutedomestics
- absolutedomestics co nz
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