Brandwave

Absolute Domestics vs Jim's Cleaning:Which is more popular by branded search in New Zealand?

In August 2026, Jim's Cleaning had more branded searches than Absolute Domestics among home cleaning services in New Zealand. Jim's Cleaning was estimated to have 750 branded searches compared to Absolute Domestics’ 520, and held a 25.9% Share of Search versus Absolute Domestics’ 17.9%.

Share of Search among home cleaning services in New Zealand in August 2026Which is more popular in search, Absolute Domestics or Jim's Cleaning?
Absolute Domestics17.9%520 searches
vs
Jim's Cleaning25.9%750 searches

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Which is more popular in search, Absolute Domestics or Jim's Cleaning?

Compare the home and office cleaning franchises New Zealanders hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Absolute Domestics and Jim's Cleaning among home cleaning services in New Zealand, by month

Share of Search by month for Jim's Cleaning, Absolute Domestics. The figures are in the table below the chart.

View monthly share of search table
MonthCrestCleanJim's CleaningAbsolute DomesticsMaid2MatchSpotless Cleaning
Oct 202533.8%46.4%17.2%0.8%1.9%
Nov 202543.4%36%18.7%0.55%1.4%
Dec 202540.4%35.4%21.5%0.34%2.4%
Jan 202644.4%31.7%21.6%0.29%2%
Feb 202642.7%31.5%22.4%0.35%3.1%
Mar 202639.7%29.4%23.8%4.4%2.8%
Apr 202642.1%28.9%22.1%5%1.8%
May 202645.3%27.7%23.4%1.8%1.8%
Jun 202642%29.8%19.3%6.6%2.3%
Jul 202644.3%27.5%20.4%5.4%2.5%
Aug 202644.8%25.9%17.9%6.6%4.8%
Sep 2026—————

How has the Absolute Domestics and Jim's Cleaning comparison changed over the last 12 months?

How did search popularity change for New Zealand home cleaning services in August 2026?

  1. In August 2026, Absolute Domestics lost estimated Share of Search among home cleaning services in New Zealand, from 20.4% to 17.9%.

  2. In August 2026, Jim's Cleaning lost estimated Share of Search among home cleaning services in New Zealand, from 27.5% to 25.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Absolute Domestics’ and Jim's Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absolute Domestics

6 branded search terms

  • absolute domestics
  • absolute domestics cleaners
  • absolute domestics near me
  • absolute domestics nz
  • absolutedomestics
  • absolutedomestics co nz

Jim's Cleaning

7 branded search terms

  • jim's cleaning
  • jims cleaning
  • jims cleaning group
  • jims cleaning near me
  • jims cleaning nz
  • jimscleaning
  • jimscleaning nz

How the Brand Demand Index is measured

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