Absolute Domestics vs CrestClean:Which is more popular by branded search in New Zealand?
In August 2026, CrestClean had more branded searches than Absolute Domestics among home cleaning services in New Zealand. CrestClean was estimated to have 1.3K branded searches compared to Absolute Domestics’ 520, and held a 44.8% Share of Search versus Absolute Domestics’ 17.9%.
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Which is more popular in search, Absolute Domestics or CrestClean?
Compare the home and office cleaning franchises New Zealanders hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CrestClean, Absolute Domestics. The figures are in the table below the chart.
View monthly share of search table
| Month | CrestClean | Jim's Cleaning | Absolute Domestics | Maid2Match | Spotless Cleaning |
|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 46.4% | 17.2% | 0.8% | 1.9% |
| Nov 2025 | 43.4% | 36% | 18.7% | 0.55% | 1.4% |
| Dec 2025 | 40.4% | 35.4% | 21.5% | 0.34% | 2.4% |
| Jan 2026 | 44.4% | 31.7% | 21.6% | 0.29% | 2% |
| Feb 2026 | 42.7% | 31.5% | 22.4% | 0.35% | 3.1% |
| Mar 2026 | 39.7% | 29.4% | 23.8% | 4.4% | 2.8% |
| Apr 2026 | 42.1% | 28.9% | 22.1% | 5% | 1.8% |
| May 2026 | 45.3% | 27.7% | 23.4% | 1.8% | 1.8% |
| Jun 2026 | 42% | 29.8% | 19.3% | 6.6% | 2.3% |
| Jul 2026 | 44.3% | 27.5% | 20.4% | 5.4% | 2.5% |
| Aug 2026 | 44.8% | 25.9% | 17.9% | 6.6% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the Absolute Domestics and CrestClean comparison changed over the last 12 months?
3 findings
- CrestClean was ahead of Absolute Domestics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Absolute Domestics’ estimated Share of Search among home cleaning services in New Zealand moved from 17.2% to 17.9%, and its estimated monthly branded searches moved from 640 to 520.
- Across the 11 months ending August 2026, CrestClean’s estimated Share of Search among home cleaning services in New Zealand moved from 33.8% to 44.8%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand home cleaning services in August 2026?
2 changes
In August 2026, CrestClean gained estimated Share of Search among home cleaning services in New Zealand, from 44.3% to 44.8%.
In August 2026, Absolute Domestics lost estimated Share of Search among home cleaning services in New Zealand, from 20.4% to 17.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Absolute Domestics’ and CrestClean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Absolute Domestics
6 branded search terms
- absolute domestics
- absolute domestics cleaners
- absolute domestics near me
- absolute domestics nz
- absolutedomestics
- absolutedomestics co nz
CrestClean
12 branded search terms
- crest clean
- crest clean hamilton
- crestclean
- crestclean auckland
- crestclean christchurch
- crestclean co nz
- crestclean hamilton
- crestclean near me
- crestclean nz
- crestclean tauranga
- crestclean wellington
- crestclean.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.