Brandwave

Home cleaning services in New Zealand:Which brands are most popular in search?

In August 2026, CrestClean was the most searched among home cleaning services in New Zealand, with an estimated 1.3K branded searches and 44.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. CrestClean44.8%
  2. Jim's Cleaning25.9%
  3. Absolute Domestics17.9%
  4. Maid2Match6.6%
  5. Spotless Cleaning4.8%

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Share of SearchLeaderboard

Compare the home and office cleaning franchises New Zealanders hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home cleaning services in New Zealand, by month

Share of Search by month for CrestClean, Jim's Cleaning, Absolute Domestics, Maid2Match, Spotless Cleaning. The figures are in the table below the chart.

View monthly share of search table
MonthCrestCleanJim's CleaningAbsolute DomesticsMaid2MatchSpotless Cleaning
Oct 202533.8%46.4%17.2%0.8%1.9%
Nov 202543.4%36%18.7%0.55%1.4%
Dec 202540.4%35.4%21.5%0.34%2.4%
Jan 202644.4%31.7%21.6%0.29%2%
Feb 202642.7%31.5%22.4%0.35%3.1%
Mar 202639.7%29.4%23.8%4.4%2.8%
Apr 202642.1%28.9%22.1%5%1.8%
May 202645.3%27.7%23.4%1.8%1.8%
Jun 202642%29.8%19.3%6.6%2.3%
Jul 202644.3%27.5%20.4%5.4%2.5%
Aug 202644.8%25.9%17.9%6.6%4.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CrestClean

    44.8%

    held 1st · 1.3K estimated branded searches · +4.8% vs prior month · +0.5 points

  2. 2.Jim's Cleaning

    25.9%

    held 2nd · 750 estimated branded searches · -2.6% vs prior month · -1.6 points

  3. 3.Absolute Domestics

    17.9%

    held 3rd · 520 estimated branded searches · -8.8% vs prior month · -2.4 points

  4. 4.Maid2Match

    6.6%

    held 4th · 190 estimated branded searches · +26.7% vs prior month · +1.2 points

  5. 5.Spotless Cleaning

    4.8%

    held 5th · 140 estimated branded searches · +100% vs prior month · +2.3 points

Compare search popularity between leading brands

Which brand is most popular in search among home cleaning services in New Zealand?

In August 2026, CrestClean was the most searched among home cleaning services in New Zealand, with an estimated 1.3K branded searches and 44.8% estimated Share of Search within this set. Jim's Cleaning is in 2nd place, 19 percentage points behind at 25.9% Share of Search.

New Zealand home cleaning services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CrestClean33.8% → 44.8%45.3%May 202633.8%Oct 20252nd → 1st
Jim's Cleaning46.4% → 25.9%46.4%Oct 202525.9%Aug 20261st → 2nd
Absolute Domestics17.2% → 17.9%23.8%Mar 202617.2%Oct 20253rd
Maid2Match0.8% → 6.6%6.6%Jun 20260.29%Jan 20265th → 4th
Spotless Cleaning1.9% → 4.8%4.8%Aug 20261.4%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, CrestClean’s estimated Share of Search among home cleaning services in New Zealand increased from 33.8% to 44.8%.
  • Across the 11 months ending August 2026, Jim's Cleaning’s estimated Share of Search among home cleaning services in New Zealand decreased from 46.4% to 25.9%.
  • Across the 11 months ending August 2026, Absolute Domestics’ estimated Share of Search among home cleaning services in New Zealand increased from 17.2% to 17.9%.
  • Across the 11 months ending August 2026, Maid2Match’s estimated Share of Search among home cleaning services in New Zealand increased from 0.8% to 6.6%.
  • Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand increased from 1.9% to 4.8%.
  • Across the 11 months ending August 2026, CrestClean’s estimated Share of Search among home cleaning services in New Zealand peaked at 45.3% in May 2026 and was lowest at 33.8% in October 2025.
  • Across the 11 months ending August 2026, Absolute Domestics’ estimated Share of Search among home cleaning services in New Zealand peaked at 23.8% in March 2026 and was lowest at 17.2% in October 2025.
  • Across the 11 months ending August 2026, Maid2Match’s estimated Share of Search among home cleaning services in New Zealand peaked at 6.6% in June 2026 and was lowest at 0.29% in January 2026.
  • Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand peaked at 4.8% in August 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, CrestClean rose from 2nd to 1st among home cleaning services in New Zealand.
  • Across the 11 months ending August 2026, Jim's Cleaning fell from 1st to 2nd among home cleaning services in New Zealand.
  • Across the 11 months ending August 2026, Maid2Match rose from 5th to 4th among home cleaning services in New Zealand.
  • Across the 11 months ending August 2026, Spotless Cleaning fell from 4th to 5th among home cleaning services in New Zealand.

How did search popularity change for New Zealand home cleaning services in August 2026?

  1. In August 2026, Spotless Cleaning gained estimated Share of Search among home cleaning services in New Zealand, from 2.5% to 4.8%.

  2. In August 2026, Maid2Match gained estimated Share of Search among home cleaning services in New Zealand, from 5.4% to 6.6%.

  3. In August 2026, CrestClean gained estimated Share of Search among home cleaning services in New Zealand, from 44.3% to 44.8%.

  4. In August 2026, Absolute Domestics lost estimated Share of Search among home cleaning services in New Zealand, from 20.4% to 17.9%.

  5. In August 2026, Jim's Cleaning lost estimated Share of Search among home cleaning services in New Zealand, from 27.5% to 25.9%.

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