Brandwave

Absolute Domestics vs Cleantastic:Which is more popular?

In September 2026, Absolute Domestics had more branded searches than Cleantastic among home cleaning services in New Zealand. Absolute Domestics had about 400 branded searches, while Cleantastic had 140. Absolute Domestics made up 14.8% of all home cleaning service searches we track, and Cleantastic accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Absolute Domestics appeared in one of the three answers and Cleantastic in none.

Among home cleaning services in New Zealand in September 2026

Who do people search for more?

Absolute Domestics, about 3 searches for every 1 for Cleantastic

Absolute Domestics 400 searchesCleantastic 140 searches

Who does AI mention more?

Absolute Domestics, mentioned in 1 of 3 answers, Cleantastic in 0

Absolute Domestics in 1 of 3Cleantastic in 0 of 3

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Absolute Domestics was mentioned in one out of three: in one of the three ChatGPT answers. Cleantastic did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Absolute Domestics or Cleantastic more popular in search?

This chart shows how often people search Google for Absolute Domestics and Cleantastic by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.

Absolute Domestics and Cleantastic among home cleaning services in New Zealand, by month

Share of searches by month for Absolute Domestics, Cleantastic. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

How has the Absolute Domestics and Cleantastic comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home cleaning services in September 2026?

2 changes

  1. Cleantastic’s share of searches among home cleaning services in New Zealand has gained ground for 3 months in a row, from 3.7% to 5.2% in September 2026.

  2. Estimated monthly branded searches for Absolute Domestics in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Absolute Domestics’ and Cleantastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absolute Domestics

3 branded search terms

  • absolute domestics
  • absolute domestics cleaners
  • absolutedomestics

Cleantastic

1 branded search term

  • cleantastic

How the Brand Demand Index is measured

Other head-to-heads among home cleaning services

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