Brandwave

Cleaning Buddies vs Spruce:Which is more popular?

In September 2026, Cleaning Buddies had more branded searches than Spruce among home cleaning services in New Zealand. Cleaning Buddies had about 170 branded searches, while Spruce had 110. Cleaning Buddies made up 6.3% of all home cleaning service searches we track, and Spruce accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about home cleaning services, Spruce appeared in all three answers and Cleaning Buddies in two. Cleaning Buddies was mentioned before Spruce in two out of three answers.

Among home cleaning services in New Zealand in September 2026

Who do people search for more?

Cleaning Buddies, about 55% more searches than Spruce

Cleaning Buddies 170 searchesSpruce 110 searches

Who does AI mention more?

Spruce, mentioned in every answer we collected

Spruce in 3 of 3Cleaning Buddies in 2 of 3

Who does AI recommend more?

Cleaning Buddies, named ahead of Spruce in 2 of 3 answers

Cleaning Buddies first in 2Spruce first in 1

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Spruce appeared in all three answers. Cleaning Buddies was mentioned in two out of three: in two of the three ChatGPT answers. Cleaning Buddies was listed before Spruce in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cleaning Buddies or Spruce more popular in search?

This chart shows how often people search Google for Cleaning Buddies and Spruce by name. Each line represents a brand's share of searches for all ten home cleaning services we track, month by month, from searches in New Zealand.

Cleaning Buddies and Spruce among home cleaning services in New Zealand, by month

Share of searches by month for Cleaning Buddies, Spruce. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

How has the Cleaning Buddies and Spruce comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home cleaning services in September 2026?

2 changes

  1. In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches.

  2. In September 2026, Spruce rose from 10th to 9th among home cleaning services in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cleaning Buddies’ and Spruce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cleaning Buddies

1 branded search term

  • cleaning buddies

Spruce

1 branded search term

  • spruce cleaning

How the Brand Demand Index is measured

Other head-to-heads among home cleaning services

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