Brandwave

How popular isCleaning Buddies?

In September 2026, people searched for Cleaning Buddies by name about 170 times in New Zealand, a 21.4% increase from the previous year. These searches made up 6.3% of all New Zealand home cleaning service searches, placing Cleaning Buddies fifth out of ten services. When we asked both ChatGPT and Google AI Overviews about home cleaning services, Cleaning Buddies appeared in two of the three answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Cleaning Buddies is the fifth most searched of 10 competitors and the second most recommended in AI answers.

  1. CrestCleanShare of searches 36.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Absolute DomesticsShare of searches 14.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Jim's CleaningShare of searches 12.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Icon CleanShare of searches 9.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Cleaning BuddiesShare of searches 6.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Cleaning Buddies was mentioned in two out of three: in two of the three ChatGPT answers. Cleaning Buddies is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Icon Clean1st
  2. Cleaning Buddies2nd
  3. Spruce3rd
  4. Clean for Good4th
  5. Absolute Domestics5th
  6. Maid2Match6th
  7. CrestClean–
  8. Jim's Cleaning–
  9. Cleantastic–
  10. Spotless Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about home cleaning services

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which home cleaning services compete with Cleaning Buddies?

Cleaning Buddies against home cleaning services in New Zealand, by month

Share of searches by month for CrestClean, Absolute Domestics, Jim's Cleaning, Icon Clean, Cleaning Buddies, Clean for Good, Cleantastic, Maid2Match, Spruce. The figures are in the table below the chart.

View monthly share of searches table
MonthCrestCleanAbsolute DomesticsJim's CleaningIcon CleanCleaning BuddiesClean for GoodCleantasticMaid2MatchSpruceSpotless Cleaning
Oct 202530.9%15.1%26.5%6.5%4.3%4.3%5.2%0.62%4.3%2.2%
Nov 202539.5%14.9%19.5%5.2%5.2%5.2%4.3%0.61%4.3%1.5%
Dec 202534.2%16.4%17.8%7.2%7.2%5.8%3.8%0.34%4.8%2.4%
Jan 202639.3%18.1%15.7%5.1%6.3%6.3%3.3%0.3%3.3%2.1%
Feb 202635.7%17.5%14.6%6.1%5%7.5%5%0.36%5%3.2%
Mar 202633%19.8%13.2%6.9%5.6%4.6%4.6%3.6%5.6%3%
Apr 202636.9%18.1%12.2%7.7%6.3%6.3%4.1%3.3%3.3%1.8%
May 202636.4%17.8%12%7.6%7.6%4%6.2%1.5%5.1%1.8%
Jun 202633.4%16.1%13.4%10.7%7%4.7%3.7%4%4.7%2.3%
Jul 202635.5%17.4%11.7%7.4%9.2%6%3.9%2.5%3.9%2.5%
Aug 202635.7%14.3%11.8%9.3%5%6.1%5%3.9%3.9%5%
Sep 202636.9%14.8%12.2%9.6%6.3%5.2%5.2%4.1%4.1%1.8%

  1. 1.CrestClean

    36.9%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Absolute Domestics

    14.8%

    Held 2nd. 400 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Jim's Cleaning

    12.2%

    Held 3rd. 330 estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Icon Clean

    9.6%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Cleaning Buddies

    6.3%

    Moved from 6th to 5th. 170 estimated branded searches, +21.4% vs prior month. Share +1.3 points.

  6. 6.Clean for Good

    5.2%

    Moved from 5th to 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.9 points.

  7. 7.Cleantastic

    5.2%

    Held 7th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Maid2Match

    4.1%

    Moved from 9th to 8th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Spruce

    4.1%

    Moved from 10th to 9th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Spotless Cleaning

    1.8%

    Moved from 8th to 10th. 50 estimated branded searches, -64.3% vs prior month. Share -3.2 points.

Compare popularity between Cleaning Buddies and its closest rivals

Every comparison with Cleaning Buddies

9 comparisons

How has branded search demand for Cleaning Buddies changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cleaning Buddies in New Zealand rose from 140 to 170.
  • Across the 12 months ending September 2026, Cleaning Buddies’ share of searches among home cleaning services in New Zealand increased from 4.3% to 6.3%.
  • Across the 12 months ending September 2026, Cleaning Buddies’ share of searches among home cleaning services in New Zealand peaked at 9.2% in July 2026 and was lowest at 4.3% in October 2025.
  • Across the 12 months ending September 2026, Cleaning Buddies rose from 7th to 5th among home cleaning services in New Zealand.

How did search popularity change for New Zealand home cleaning services in September 2026?

6 changes

  1. In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches.

  2. In September 2026, CrestClean gained share of searches among home cleaning services in New Zealand, from 35.7% to 36.9%.

  3. In September 2026, Spotless Cleaning lost share of searches among home cleaning services in New Zealand, from 5% to 1.8%.

  4. In September 2026, Clean for Good lost share of searches among home cleaning services in New Zealand, from 6.1% to 5.2%.

  5. Cleantastic’s share of searches among home cleaning services in New Zealand has gained ground for 3 months in a row, from 3.7% to 5.2% in September 2026.

  6. In September 2026, Maid2Match rose from 9th to 8th among home cleaning services in New Zealand.

How are Cleaning Buddies’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cleaning Buddies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cleaning buddies

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How the Brand Demand Index is measured

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